Virtocommerce

How HEINEKEN Cut Platform Upgrade Time by 50% with Virto Commerce

Discover how HEINEKEN modernized its Digital Order Transfer (DOT) platform with Virto Commerce, achieving a 50% faster upgrade process, enhanced scalability, and seamless integration of 250+ systems.
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HEINEKEN x Virto Commerce in Numbers

50%
reduction in upgrade time—from 20 weeks to just 10 weeks
250+
successful system integrations, including ERP, CRM, and logistics platforms
5%
increase in order processing speed, reducing transaction wait times
10%
faster data export processing for Contact, Loyalty, and Order exports

Customer Story

 
HEINEKEN, one of the world’s largest brewers, operates in diverse global markets with unique digital needs. Its Digital Order Transfer (DOT) platform plays a vital role in managing transactions between distributors and retailers. With operations spanning Asia, Africa, and South America, the company needed a more scalable and resilient solution to support its rapid digital growth.
 
However, HEINEKEN faced key challenges, including performance bottlenecks, inefficient upgrade processes, and complex integrations across 25 operating companies (OpCos). The company turned to Virto Commerce to ensure a smooth and future-proof system upgrade.
THE CHALLENGE

Overcoming Platform Limitations

As HEINEKEN expanded its global operations, the existing DOT platform faced increasing pressure to scale efficiently and integrate with a growing number of systems.
Complex business operations: A fragmented codebase required major unification to support ongoing scalability.
Performance bottlenecks: Order processing and page rendering delays impacted efficiency.
Inefficient upgrade processes: Previous upgrades took up to 20 weeks, causing operational disruptions.
Massive data growth: High transaction volumes in regions like Nigeria and Vietnam required a more resilient system.
Diverse integration landscape: Supporting 250+ third-party systems across multiple countries with different technological infrastructures.

Uncover HEINEKEN’s Digital Transformation Success Story

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The Solution: A Scalable, Future-Proof Platform

 
Virto Commerce provided HEINEKEN with a modular, microservices-based solution that facilitated system upgrades and improved performance.

Upgrade to .NET 8

 

 

Enhanced security and processing power for future-ready performance.

Smarter Backend Performance

 

Optimized API call structures and caching for faster response times.

Mobile-First with PWA Support

 

Better mobile experience through Progressive Web App enhancements.

THE RESULT

Faster, More Efficient, and Scalable Operations

HEINEKEN’s collaboration with Virto Commerce resulted in measurable performance improvements and a stronger foundation for digital growth across 25 global markets.

50% Faster Platform Upgrades

Cutting upgrade time in half—from 20 weeks to just 10.

0 Disruptions During Rollout

Zero service interruptions ensured smooth business continuity.

250+ Systems Integrated

Improved scalability and stability for complex enterprise needs.

15-Minute Real-Time Monitoring

Faster issue detection with enhanced analytics and tracking.

“ Virto’s modularity and proactive support have been instrumental in overcoming challenges like our code merge and performance bottlenecks. These innovations have laid the foundation for our continued growth.”

Ricardo López, Senior Global Product Architect eB2B, HEINEKEN

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