When you enter the ecommerce platform market, you will discover two important stories on how today's leaders have arrived here since their foundation.
The first way is a natural step-by-step development from relatively simple applications towards the platform, by permanently adding new functions. This way has also been facilitated by the general development of IT technology stacks such as new operating systems, frameworks and virtualization supported by faster servers, storages and networks.
Many of today's leading platform providers started in the mid-2000s as small teams with a modest product to run an online store. Now they are large and successful multinationals. Examples include Shopify, VirtoCommerce, BigCommerce, Magento, and many more.
Shopify’s story started in 2004 with the attempt to open an online store for snowboarding equipment based on existing ecommerce products. Dissatisfied with such software’s time market, the founders built their own product, using the open source web application framework Ruby on Rails. After evaluating the potential of online trading software, it became clear they could achieve much more commercial success than just selling ski accessories.
The founders of BigCommerce used idea that there were very few IT people among total number of ecommerce entrepreneurs, so the market needed a product where it was not required to have in-depth IT knowledge or to hire a development team. In other words., these entrepreneurs need an ecommerce product designed for non-technical business owners. At that time the biggest challenge for BigCommerce was to follow the transition Google made from download-to-own software to SaaS. In August 2009, the first version of Interspire Shopping Cart was released as the company’s SaaS offering .
The Magento way was the most winding of these examples. The company was sold and bought several times. From 2011 to 2015 the company was owned by eBay, and its technologies were used in the operation of this marketplace. Magento is currently owned by Adobe and provides two distinct platforms: Magento Open Source (initially released in 2007) and Magento Commerce as an on-premise or a PaaS version.
Virto Commerce was founded by Alexander Siniouguine and Eugeny Grigul in 2011 to develop and sell advanced ecommerce solutions to enterprise and mid-sized online stores and marketplaces. By that time, Alexander Siniouguine had extensive experience in creating ecommerce software on the Microsoft technology stack, being a strategist and architect of the eCommerce Framework project (ECF). The first version of the Virto Commerce platform was released in 2012, followed by the 2nd version in 2015 and Virto Commerce 3 in 2020. The advanced set of clean architecture, modern technology stack and cloud-native ecommerce solutions with powerful extensibility capabilities make Virto Commerce very attractive for technical integration and solution integration teams as a perfect choice for various ecommerce projects.