eCommerce Platforms Scalability on Demand
The extreme traffic variability with its pertinent seasonal spikes in ecommerce creates a unique workload for ecommerce hosting.
The required hardware capacity must correspond to the traffic peaks (ex. Black Friday, Cyber Monday, etc.), even though the servers might be inactive for most of the year.
The cloud offers a flexible solution that allows for substantial workload variations and meets the needs of seasonal or even hourly promotional spikes in traffic, including unpredictable outbreaks.
This way, cloud e-commerce solution resources can scale up or down to support the actual needs of your company.
The other side of scalability is business growth. The increase in popularity of your online store, integration of your ecommerce platform with new services, and overall company evolution power up your ecommerce infrastructure and demand that it grows accordingly. To respond to business challenges and opportunities quickly, you need to have a flexible platform at the heart of your cloud e-commerce solution. The flexibility and extensibility of an ecommerce platform cannot be underestimated: it allows to easily scale to meet any level of demand, add third-party apps and and services to power personalization to deliver superior shopping experiences, create a marketplace ecosystem, and increase revenue. Personalized engagement, from digital marketing across social channels and email marketing campaigns to sales and fulfillment, increases conversion and drives retention and loyalty.
One of the many advantages of the cloud is that it helps to avoid physical superstructure: you don’t have to purchase additional equipment and hire new maintenance staff, your company gets all the required resources and services on-demand.
Increase sales, fuel up growth, scale up, and lower cost of development!