Your B2C Marketplace Powered by Virto Platform
Build a retail marketplace on one platform: many vendors, large catalogs, and high order volumes, with vendor onboarding, catalog management, and payment splits handled for you.
RETAIL MARKETPLACES POWERED BY VIRTO
Build Your Retail Marketplace with a Leading B2C Marketplace Platform
Building a retail marketplace takes a platform that works for buyers and sellers alike.
Virto Marketplace lets you set up custom vendor pipelines, run new business models, shape your own customer experience, and use AI to help both sides work faster.
WHY VIRTO?
Connect Customers and Sellers in One Retail Marketplace
Improve the experience for buyers and sellers, grow your supplier network, and simplify operations with Virto Marketplace to win a larger share of the market.
Acquire More Customers
Use Virto Marketplace to reach more shoppers: built-in SEO management, content tools, and a customer sign-up flow you can cut down to the fields you actually need.
Boost Customer Loyalty
Give shoppers a buying experience worth coming back to: personalized pricing, localized content, and subscriptions that make the next order easy.
Expand Your Supplier Network
Attract and keep suppliers with onboarding rules you define, interfaces they can work in every day, integrations into the systems they already run, and AI that takes routine work off their hands.
From B2C Store to Retail Marketplace: Standaard Boekhandel’s Story
See how Belgium’s largest bookstore chain transformed from a B2C store into a retail marketplace with 25M+ SKUs using a composable commerce platform.
Tailored Features for B2C Marketplace
Mobile-First Experience
Every operation works on the web, on a phone, or on whichever device your customer prefers. They can buy the moment they decide to, rather than waiting until they are back at a desk.
High Transaction Volumes
Virto Marketplace handles millions of products and transactions, peak season included. Shoppers get a wide product range and pages that stay fast when traffic climbs.
Ai-Powered Product Catalog
AI-powered semantic search reads what a shopper is actually asking for, so they can weigh service quality, price, and seller rating side by side before they buy.
Efficient Vendor Management
Create unique automated onboarding rules tailored to your business model, covering custom onboarding pipelines, compliance and verification methods, and permission assignments.
One Foundation. Multiple Applications
Virto Marketplace provides a reliable foundation for any solution that leverages the digital marketplace paradigm, tailored to meet the unique needs of specific industries or markets.
Procurement Marketplace
Run procurement through Virto Marketplace, where buyers, approvers, and suppliers work in one place under the approval rules your organization already uses.
GPO Marketplace
Run collective purchasing and franchising on Virto Marketplace, so members buy from negotiated catalogs at agreed prices in one place.
Service Marketplace
Skip the hard start. Build your service marketplace without the hassle of custom development with Virto Marketplace an all-in-one digital marketplace management platform.
Multi-Vendor Marketplace
Open new revenue streams with Virto Marketplace: sell your own range alongside third-party sellers, with orders and payments split between them automatically.
One Solution, Endless Marketplace Possibilities
INNOVATION-READY TECH STACK
Boosting eCommerce with Technical Excellence
Virto Marketplace runs on the Commerce Innovation Platform, designed around composable architecture and cloud practices. That foundation is what lets you add a channel or replace a capability without rebuilding the marketplace.
1. Virto Atomic Architecture™
Virto Atomic Architecture™ is the proprietary technology behind Virto Marketplace, built on four pillars: composability, open APIs, high performance, and scalability.
2. Managed Composable Platform
Virto Marketplace is delivered as a managed composable platform: one that keeps working while you change it, and does not get harder to change as you go. Virto Cloud can run and maintain it for you, or you can choose self-managed deployment on your own cloud, a private cloud, or on premises.
3. eCommerce Frontend Built for Every Device
Modern frontend technology supports any marketplace scenario. It works on desktop, tablet, and phone, loads fast, and serves new buyers and repeat buyers equally well.
4. Open eCommerce Ecosystem
Virto Marketplace connects to the enterprise systems you already run, through APIs and events, so the marketplace fits the setup you have instead of replacing it. Your ERP stays the source of truth for what it owns.
Core Marketplace Features
- Vendor onboarding pipelines
- User registration
- Operator dashboard
- Multiple product types
- Vendor order split
- Payments split
- Catalog management
- Advanced SEO management
- Custom languages
- Custom currencies
CX and Engagement
- Product semantic search
- Personalized pricing
- Content localization
- Multiple pricing models
- Product availability notifications
- AI-based recommendations
- Subscriptions
- Request for discount
- Social login
- Transparent order history
Operations
- Large catalogs
- Document-based order structure
- High order volumes
- Professional reporting
- Tax calculation
- Marketplace payment methods
- Semantic search
- Flexible shipments
- Login on behalf
- Order change history
Want to learn more about Virto Retail Marketplace?
Book a quick discovery session with one of our digital commerce experts to see how Virto Commerce can help you win.
Learn more about B2C and Retail
The Essential Guide to B2C eCommerce and Real-World Examples A plain guide to the B2C ecommerce model: what it means, real-world examples, and what works in a competitive retail market.
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Transforming Luxury Watch Retail with Virto CommerceSee how Hengdeli improved B2C sales and built a retail marketplace after moving to Virto Commerce.
The Ideal eCommerce Solution for FMCG: An Expert Guide A guide to choosing an ecommerce platform for FMCG: industry specifics and the technical must-haves that matter over the long term.