Hengdeli: Tmall, SAP and own store in sync
Discover how Hengdeli, a luxury watch retailer with 67 outlets and shareholders including SWATCH Group and LVMH, eliminated manual inventory, order, and promotion management across Tmall and its own platform by replatforming to Virto Commerce.
In short
Hengdeli, a retailer of internationally renowned watch brands with 67 outlets across Hong Kong, Macau, Taiwan and Malaysia, managed inventory, products and promotions for Tmall and its own store by hand and imported orders into SAP manually. On the advice of implementation partner delaware, it moved to Virto Commerce as its order management layer. Orders from Tmall and Hengdeli’s own platform now sync into SAP automatically, inventory stays aligned across channels, and promotions are set per channel. A five-person team finished the first phase in under three months.
Working with Virto Commerce and delaware has been an excellent experience. The platform offers the ease of use and flexibility we need to remain competitive in a fast-changing ecommerce environment
Challenge: every channel managed by hand
Hengdeli managed inventory, promotions, and products for each channel — including Tmall and its own commerce platform — entirely by hand. Orders had to be manually imported into SAP. With the volume and speed of a multi-channel luxury retail business, this manual overhead was becoming unsustainable.
The team needed a platform that made it easy to configure promotions for different channels independently, and to build integrations with SAP and Tmall without heavy custom development.
Solution: one order layer for Tmall and SAP
On the recommendation of delaware, Hengdeli replatformed to Virto’s Commerce Innovation Platform. The platform’s flexibility, out-of-the-box integrations, and composable approach meant complex integrations could be set up quickly, and specific modules could be added or removed as needed.
The five-person development team completed the initial phase in under three months, with additional functionality added in a subsequent two-month stage.
- Orders automatically pulled from Tmall and Hengdeli’s platform and synchronized into SAP
- Product and inventory synchronization across channels
- Ability to push specific products to particular channels while sharing others across both
- Promotion configuration per channel without manual duplication
Result: manual work replaced by automatic sync
Business Benefits
- Automatic Tmall-to-SAP order sync eliminates double-entry and reduces processing time for every order received through the channel.
- Inventory synchronization ensures stock levels are accurate across Hengdeli’s own platform and Tmall, reducing the risk of overselling or manual correction.
- Channel-specific product push allows Hengdeli to control exactly which products appear on Tmall vs. its own site, enabling strategic merchandising without platform-level workarounds.
