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Hengdeli

Discover how Hengdeli, a luxury watch retailer with 67 outlets and shareholders including SWATCH Group and LVMH, eliminated manual inventory, order, and promotion management across Tmall and its own platform by replatforming to Virto Commerce.

50+

internationally renowned watch brands

retail outlets across Asia Pacific

months for initial implementation

systems integrated

Key Achievement

Hengdeli automated its product, order, and inventory management across SAP, Tmall, and its own commerce platform, eliminating burdensome manual processes. Orders from Tmall are now automatically synchronized into SAP. The initial implementation phase was completed in under three months, with a five-person internal team working alongside delaware digital.

“

Working with Virto Commerce and delaware has been an excellent experience. The platform offers the ease of use and flexibility we need to remain competitive in a fast-changing ecommerce environment

Hengdeli representative

Challenge

Hengdeli managed inventory, promotions, and products for each channel — including Tmall and its own commerce platform — entirely by hand. Orders had to be manually imported into SAP. With the volume and speed of a multi-channel luxury retail business, this manual overhead was becoming unsustainable.

The team needed a platform that made it easy to configure promotions for different channels independently, and to build integrations with SAP and Tmall without heavy custom development.

Solution

On the recommendation of delaware, Hengdeli replatformed to Virto’s Commerce Innovation Platform. The platform’s flexibility, out-of-the-box integrations, and composable approach meant complex integrations could be set up quickly, and specific modules could be added or removed as needed.

The five-person development team completed the initial phase in under three months, with additional functionality added in a subsequent two-month stage.

Orders automatically pulled from Tmall and Hengdeli’s platform and synchronized into SAP
Product and inventory synchronization across channels
Ability to push specific products to particular channels while sharing others across both
Promotion configuration per channel without manual duplication

Result

Hengdeli significantly improved its product, order, and inventory management. Manual effort was replaced by automated synchronization, resulting in cost savings and greater operational flexibility.

SAP, Tmall & Hengdeli commerce platform integrated

Orders auto-synced from Tmall to SAP

Manual inventory work eliminated

Channel-specific promotions automated

Business Benefits

Automatic Tmall-to-SAP order sync eliminates double-entry and reduces processing time for every order received through the channel.
Inventory synchronization ensures stock levels are accurate across Hengdeli’s own platform and Tmall, reducing the risk of overselling or manual correction.
Channel-specific product push allows Hengdeli to control exactly which products appear on Tmall vs. its own site, enabling strategic merchandising without platform-level workarounds.