Lavazza: Expanded Capabilities and Digital B2B Growth

Learn how RB2 and Virto Commerce created a new and unified
B2B & B2C ecommerce solution for Lavazza to gain insights
in their customer behavior.


Learn About Lavazza Case Study

Challenge icon
In order to satisfy the growing need of their customers, Lavazza by Bluespresso, needed a robust and flexible platform that could handle complex pricing and order lists, and was able to integrate across various systems while unifying B2B and B2C activities.
Solution icon
To build the new ecommerce platform on Virto Commerce, the rb2 team supported Lavazza by Bluespresso, with development, implementation, and technical support in every phase of the process. New functionalities ensure that Lavazza by Bluespresso can serve customers even better in the future.
Result icon
Brand new ecommerce website for both B2B and B2C channels, which made the product catalog, pricing agreements and order lists management faster and more efficient by eliminating duplicate work on the backend and allowing customers to manage the processes from one interface.

A Few Words From Our Client


The value of the Virto Commerce platform has been tremendous for us, specifically in enabling us to craft a flexible B2B solution without short- and long-term limitations. Virto Commerce has been a great partner for us because they are ready to deliver all B2B scenarios and out-of-the-box technologies.


 Richard Birksteiner
Richard Birksteiner, CTO
rb2 logo

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