Estate Spain: a property portal live in 3 months
Explore how Estate Spain, a niche real estate portal, migrated to Virto Commerce and launched a fully functional site in just three months.
In short
Estate-Spain.com is a niche portal for international buyers of property in Spain, with a catalog of 13,000+ listings updated daily. Its first site, built on a generic website builder, could not offer catalog search or filters, so in 2017 the team moved to Virto Commerce and launched the new portal after a three-month migration. In its first year after launch the site collected 840 purchase applications, grew a newsletter list of 1,322 contacts, sold 29 properties worth €4.2 million and improved its Google search position by 700%, ranking first for Spain real-estate searches on Google and Yandex at the time.
With Virto Commerce, we were able to launch an optimal real estate ecommerce site that uniquely positioned us in the market to serve our audience — with a premium user experience that our brand required and our users deserve.
Challenge: a site builder with no catalog search
Solution: catalog, search and SEO in 3 months
Estate Spain selected Virto Commerce for its ability to scale, deliver catalog and search functionality, and support the level of customization the platform required. The replatforming — including migration, debugging, and full catalog build — was completed in three months.
Key implementation elements:
- Full catalog with multi-feature property filters, map-based search, and fast load times across devices
- SEO-optimized structure: 200K+ landing pages, internal cross-linking, silo architecture
- 24/7 availability, multi-user, multi-lingual, multi-currency
- Additional services: mortgage calculator, buyer’s guide, moving cost estimator, location ratings
Result: €4.2M in properties sold in year 1
The site has been live since 2017. In its first year it ranked first for Spain real-estate searches on Google and Yandex and worked with 130+ partner agencies and developers across Spain, the Canaries and the Balearic Islands.
Business Benefits
- Auto-publish to external portals in 30 minutes across 3 languages gives Estate Spain a significant speed advantage over manually managed competitors.
- SEO-first architecture — 200K+ structured landing pages with silo URLs — supported the 700% improvement in Google search position in the first year.
- Multi-source data import (XML/JSON from multiple portals) centralizes catalog management without requiring manual re-entry from each partner source.
- Map-based search and multi-feature filters match the way buyers actually search for property, reducing friction and increasing conversion.
- Shared catalog module made launching the English version fast (no re-architecture needed), just localization on top of the existing structure.
