Estate Spain
Explore how Estate Spain, a niche real estate portal, migrated to Virto Commerce and launched a fully functional site in just three months.
€4.2M
in properties sold in year 1
700%
improvement in Google search ranking
13,000+
properties in catalog, updated daily
3
months from migration to go-live
Key Achievement
Estate Spain migrated to Virto Commerce and launched a fully featured real estate portal in three months. In its first year, the site collected 840 purchase applications, grew a newsletter list of 1,322 contacts, sold 29 properties totaling €4.2 million, and improved its Google search position by 700%. The site now ranks #1 for real estate in Spain searches on both Google and Yandex.
“
With Virto Commerce, we were able to launch an optimal real estate ecommerce site that uniquely positioned us in the market to serve our audience — with a premium user experience that our brand required and our users deserve.
Estate Spain representative
Challenge
In 2016, Estate Spain identified the gap in user-friendly online portals for international buyers looking to purchase real estate in Spain and set out to build one. The initial site, built in a generic website builder, immediately hit its limits. The team could not create a catalog with search or filter functionality, which is essential for a property portal.
Solution
Estate Spain selected Virto Commerce for its ability to scale, deliver catalog and search functionality, and support the level of customization the platform required. The replatforming — including migration, debugging, and full catalog build — was completed in three months.
Key implementation elements:
- Full catalog with multi-feature property filters, map-based search, and fast load times across devices
- SEO-optimized structure: 200K+ landing pages, internal cross-linking, silo architecture
- 24/7 availability, multi-user, multi-lingual, multi-currency
- Additional services: mortgage calculator, buyer’s guide, moving cost estimator, location ratings
Result
The site has been live since 2017 and operates as the leading real estate portal for Spain.
#1 for Spain real estate on Google & Yandex
29 properties sold, €4.2M in year 1
130+ active partner agencies across Spain, the Canaries, and the Balearic Islands
2,300 webpages hosted
Business Benefits
- Auto-publish to external portals in 30 minutes across 3 languages gives Estate Spain a significant speed advantage over manually managed competitors.
- SEO-first architecture — 200K+ structured landing pages with silo URLs — is the primary driver of the 700% Google ranking improvement and #1 position.
- Multi-source data import (XML/JSON from multiple portals) centralizes catalog management without requiring manual re-entry from each partner source.
- Map-based search and multi-feature filters match the way buyers actually search for property, reducing friction and increasing conversion.
- Shared catalog module made launching the English version fast (no re-architecture needed), just localization on top of the existing structure.
