Home Case Studies Estate Spain

Estate Spain

Explore how Estate Spain, a niche real estate portal, migrated to Virto Commerce and launched a fully functional site in just three months.

€4.2M

in properties sold in year 1

700%

improvement in Google search ranking

13,000+

properties in catalog, updated daily

months from migration to go-live

Key Achievement

Estate Spain migrated to Virto Commerce and launched a fully featured real estate portal in three months. In its first year, the site collected 840 purchase applications, grew a newsletter list of 1,322 contacts, sold 29 properties totaling €4.2 million, and improved its Google search position by 700%. The site now ranks #1 for real estate in Spain searches on both Google and Yandex.

“

With Virto Commerce, we were able to launch an optimal real estate ecommerce site that uniquely positioned us in the market to serve our audience — with a premium user experience that our brand required and our users deserve.

Estate Spain representative

Challenge

In 2016, Estate Spain identified the gap in user-friendly online portals for international buyers looking to purchase real estate in Spain and set out to build one. The initial site, built in a generic website builder, immediately hit its limits. The team could not create a catalog with search or filter functionality, which is essential for a property portal.

Solution

Estate Spain selected Virto Commerce for its ability to scale, deliver catalog and search functionality, and support the level of customization the platform required. The replatforming — including migration, debugging, and full catalog build — was completed in three months.

Key implementation elements:

Full catalog with multi-feature property filters, map-based search, and fast load times across devices
SEO-optimized structure: 200K+ landing pages, internal cross-linking, silo architecture
24/7 availability, multi-user, multi-lingual, multi-currency
Additional services: mortgage calculator, buyer’s guide, moving cost estimator, location ratings

Result

The site has been live since 2017 and operates as the leading real estate portal for Spain.

#1 for Spain real estate on Google & Yandex

29 properties sold, €4.2M in year 1

130+ active partner agencies across Spain, the Canaries, and the Balearic Islands

2,300 webpages hosted

Business Benefits

Auto-publish to external portals in 30 minutes across 3 languages gives Estate Spain a significant speed advantage over manually managed competitors.
SEO-first architecture — 200K+ structured landing pages with silo URLs — is the primary driver of the 700% Google ranking improvement and #1 position.
Multi-source data import (XML/JSON from multiple portals) centralizes catalog management without requiring manual re-entry from each partner source.
Map-based search and multi-feature filters match the way buyers actually search for property, reducing friction and increasing conversion.
Shared catalog module made launching the English version fast (no re-architecture needed), just localization on top of the existing structure.