Kupinatao
Discover how Kupinatao — CIS’s adaptation of Alibaba and Taobao — built and scaled an international cross-border ecommerce marketplace on Virto Commerce.
800M+
items in catalog
200K+
customers
125M
monthly page views
70%
returning customers
Key Achievement
Kupinatao became the leading CIS-Chinese ecommerce marketplace, offering 800 million+ items and achieving monthly page views of 125 million — a 10x increase in two years. The platform achieved a 70% returning customer rate and $970K monthly turnover, with 197,000 pages indexed in the top 10 on Google and Yandex.
“
Using Virto’s Commerce Innovation Platform capabilities, we created a powerful marketplace system. We addressed order management, inventory, pricing and developed a system of gathering, publishing, and managing customer reviews. This system helps Kupinatao customers make the right choice out of millions of positions and drives our sales.
Sergey SinyuginCEO at Kupinatao
Challenge
Adapting a massive Chinese marketplace — Alibaba and Taobao — for CIS buyers required solving a set of genuinely complex problems that went beyond standard ecommerce:
- Import law compliance
- Dynamic pricing conversions, including seller pricing adjustments
- Quality control before shipping orders
- Centralized processing and outbound shipment management
- Language translation and product localization, including Asian-to-European size localization
Solution
Virto Commerce and Kupinatao worked together to build and launch the marketplace. Virto’s flexibility was essential for meeting the platform’s unique business requirements.
- Remote catalog access via API, pulling millions of products from Taobao/Alibaba
- Embedded import logic to suppress prohibited items from the CIS-facing catalog automatically
- Custom order management system integrated with a holding warehouse for quality inspection and order consolidation before shipment
- Drop-shipping support and customizable marketing campaigns
- Dynamic merchandising: seasonal and weekly changes, promotions, and localized content
- Warehouse management system integration for shipment tracking
Result
Kupinatao became the dominant platform for CIS-Chinese ecommerce.
$970K monthly turnover
10x page view growth in 2 years
Items from China, Korea, Japan
500K+ reviews
Business Benefits
- Import compliance logic built directly into the catalog engine means prohibited items never surface to end buyers, reducing legal and operational risk without manual review.
- Holding warehouse + order consolidation model lets Kupinatao guarantee quality before delivery and combine multi-seller orders into single shipments.
- Adapted size charts and seller ratings reflect the specific needs of European buyers, reducing returns and improving satisfaction with a catalog sourced from markets with different standards.
- API-driven catalog access allows Kupinatao to offer hundreds of millions of items without hosting the catalog itself, keeping operating costs in check while maximizing selection.
