Kupinatao Created an International eCommerce Marketplace

Find out how Kupinatao, a cross-boarder eCommerce marketplace, was able to face the challenging business dynamics that shaped AliExpress platform.

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Challenge

To adapt and create the international ecommerce marketplace, Kupinatao needed to meet specific business requirements and overcome several challenges, including pricing adjustments, ratings of sellers, availability of items, language translation, delivery, and quality control.

Solution

The team worked to determine business processes and develop an ecommerce platform adapted to the new marketplace. The flexibility of the Virto Commerce platform was critical for developing this ecommerce solution and overcoming the challenges in several areas.

Result

Together with the Virto Commerce highly flexible and scalable ecommerce platform, Kupinatao was able to face the challenging business dynamics and growth of developing an international marketplace. Kupinatao quickly became the leader in Russian-Chinese ecommerce sales and continues dominating the market.