Kupinatao case study

Kupinatao adapted and created an international e-commerce marketplace within a very short timeframe 

Find out how Kupinatao was able to face the challenging business dynamics and growth of developing an international marketplace.

 

Kupinatao.com is a Russian adaptation of Taobao and Alibaba, the largest online Chinese store. Kupinatao was one of the first online stores in Russia offering goods directly from China. Kupinatao allows remote cities all over the country access to e-commerce.
–°hallenge

To adapt and create the international e-commerce marketplace, Kupinatao needed to meet specific business requirements and overcome several challenges, including pricing adjustments, ratings of sellers, availability of items, language translation, delivery, and quality control.

Solution

The team worked to determine business processes and develop an e-commerce platform adapted to the new marketplace. The flexibility of the Virto Commerce platform was critical for developing this e-commerce solution and overcoming the challenges in several areas.

Result

Together with the Virto Commerce highly flexible and scalable e-commerce platform, Kupinatao was able to face the challenging business dynamics and growth of developing an international marketplace. Kupinatao quickly became the leader in Russian-Chinese e-commerce sales and continues dominating the market.

While using Virto Commerce platform capabilities, we created a powerful marketplace system. We addressed order management, inventory, pricing and developed a system of gathering, publishing, and managing customer reviews. This system helps Kupinatao customers make the right choice out of millions of positions and drives our sales.

Looking for an e-commerce platform for your next project?

Learn how you can benefit from Virto Commerce

Learn from other success stories

Would you like to find out how 'Lavazza by Bluespresso', created a robust and flexible platform, that could process complex pricing and order lists and was able to integrate across different systems? Make sure to ready our case study.

Read more

Are you wondering how Hengdeli, an international retailer of brand watches and watch accessories, improved its inventory by automating and simplifying all manual processes in the very short time period of three months!

Read more

Learn how Estate Spain used Virto Commerce's scalable and flexible platform to build an online real estate website in three months! This to meet an unmet need of a specific Russian speaking audience to search, view, and buy property in Spain.

Read more

Do you want a personal demo?

Request a demo