Virtocommerce
Home Case Studies Innovadis

Innovadis

Discover how Innovadis, a Dutch digital transformation specialist with 30+ years of experience, partnered with Virto Commerce to deliver scalable, composable B2B ecommerce for manufacturers and wholesalers across Europe — including a 3-week go-live for De Klok Dranken with 80%+ digital adoption. 

8+
years of collaboration
80%+
user adoption for De Klok Dranken
3
weeks from kickoff to platform launch
3,500
users with personalized conditions

Key Achievement

Since partnering with Virto Commerce in 2018, Innovadis has successfully replatformed multiple B2B clients from legacy systems to Virto’s Commerce Innovation Platform. Highlights include a 3-week go-live for De Klok Dranken, 80%+ user adoption on the new platform, and the successful replatforming of InstallatieBalie B.V. from Sana Commerce to Virto in under 6 months. Innovadis manages hosting, licensing, and delivery independently via its Innovadis B2B Suite powered by Virto.
“
We had very technical people on the team — developers who were quite demanding when it came to code quality and extensibility. Our previous all-in-one solution didn’t allow for the flexibility or scalability we needed as our clients grew. Virto’s platform, especially with its Atomic Architecture, was exactly what we were looking for.
Tom Heinen
Tom HeinenBusiness Consultant at Innovadis

Challenge 

B2B ecommerce companies in manufacturing and wholesale face a common set of structural challenges that traditional monolithic platforms cannot adequately address: 

  1. Rising expectations for B2C-like digital experiences in B2B environments 
  2. Increasing complexity in product data and regulatory requirements (e.g., sustainability) 
  3. Fragmented IT ecosystems with legacy systems and disparate data flows 
  4. Pressure to scale digital operations quickly to match business growth 
  5. Internal resistance to adopting new digital tools, especially in traditional sales-driven cultures 

 

For Innovadis, these client challenges required a platform that was genuinely modular, extensible, and capable of handling complex B2B workflows — something their previous all-in-one solutions could not provide as client complexity grew. 

Solution

Innovadis chose to partner with Virto Commerce in 2018, launching the Innovadis B2B Suite powered by Virto. The suite combines Virto’s Commerce Innovation Platform with Innovadis’s deep sector knowledge and implementation expertise, targeted at European SMEs in wholesale and manufacturing. 

The partnership model: 

  • Joint go-to-market strategy focused on Europe, with a focus on PIM, iPaaS, and ecommerce portals tailored to client needs
  • All license agreements are between Innovadis and Virto — not with the end customer — ensuring tighter collaboration and account management
  • Deep technical implementation capability: ecommerce portals, ERP integration, PIM/DAM, custom application development

Result

The partnership has delivered substantial business value across multiple client engagements, including De Klok Dranken, InstallatieBalie, Heras, Jeveka, and VELD Koeltechniek.
Innovadis Main Page
Partnership since 2018 
De Klok Dranken: 80%+ digital adoption and 50% growth in customer base
InstallatieBalie: full replatforming in under 6 months 
Rapid expansion into AI-native and circular commerce 

Business Benefits

  • Innovadis B2B Suite provides clients with a pre-configured, composable starting point that reduces time-to-market without sacrificing flexibility for client-specific requirements.
  • ERP and iPaaS integrations — a core Innovadis competency — ensure commerce platforms connect to existing business systems, reducing manual work and data inconsistency.
  • PIM and DAM implementations give clients a strong product data foundation before ecommerce goes live, improving catalogue quality and reducing post-launch content maintenance.
  • Composable, modular architecture means clients can evolve their platforms as their business grows — adding capabilities without replatforming.
  • Joint go-to-market with Virto provides Innovadis with competitive positioning in a European B2B ecommerce market projected to exceed $2.2 trillion by 2027.

Fill in the Form to Get More Insights

Discover More Case Studies

Notions Marketing replaces its legacy B2B platform with Virto Commerce
Notions Marketing replaces its legacy B2B platform with Virto Commerce

Read more →

Bosch scales loyalty across Europe with 150K+ users on Virto
Bosch scales loyalty across Europe with 150K+ users on Virto

Read more →

HEINEKEN achieves 30% of OpCo revenue with a mobile-first B2B platform
HEINEKEN achieves 30% of OpCo revenue with a mobile-first B2B platform

Read more →