Innovadis: a partner-built B2B suite since 2018
Discover how Innovadis, a Dutch digital transformation specialist with 30+ years of experience, partnered with Virto Commerce to deliver scalable, composable B2B ecommerce for manufacturers and wholesalers across Europe — including a 3-week go-live for De Klok Dranken with 80%+ digital adoption.
In short
Innovadis, a Dutch digital transformation specialist founded in 1994, became a Virto Commerce partner in 2018 and launched the Innovadis B2B Suite powered by Virto for European manufacturers and wholesalers. Innovadis resells the licenses, runs hosting in its own environment and owns the client relationship. Results include De Klok Dranken (new stack integrated in three weeks, 80%+ digital adoption, 3,500 users with personalized pricing) and the replatforming of InstallatieBalie in under six months.
We had very technical people on the team — developers who were quite demanding when it came to code quality and extensibility. Our previous all-in-one solution didn’t allow for the flexibility or scalability we needed as our clients grew. Virto’s platform, especially with its Atomic Architecture, was exactly what we were looking for.
Challenge: clients outgrew all-in-one platforms
B2B ecommerce companies in manufacturing and wholesale face a common set of structural challenges that traditional monolithic platforms cannot adequately address:
- Rising expectations for B2C-like digital experiences in B2B environments
- Increasing complexity in product data and regulatory requirements (e.g., sustainability)
- Fragmented IT ecosystems with legacy systems and disparate data flows
- Pressure to scale digital operations quickly to match business growth
- Internal resistance to adopting new digital tools, especially in traditional sales-driven cultures
For Innovadis, these client challenges required a platform that was genuinely modular, extensible, and capable of handling complex B2B workflows — something their previous all-in-one solutions could not provide as client complexity grew.
Solution: the Innovadis B2B Suite on Virto Commerce
Innovadis chose to partner with Virto Commerce in 2018, launching the Innovadis B2B Suite powered by Virto. The suite combines Virto’s Commerce Innovation Platform with Innovadis’s deep sector knowledge and implementation expertise, targeted at European SMEs in wholesale and manufacturing.
The partnership model:
- Joint go-to-market strategy focused on Europe, with a focus on PIM, iPaaS, and ecommerce portals tailored to client needs
- All license agreements are between Innovadis and Virto — not with the end customer — ensuring tighter collaboration and account management
- Deep technical implementation capability: ecommerce portals, ERP integration, PIM/DAM, custom application development
Result: a growing B2B client base
Business Benefits
- Innovadis B2B Suite provides clients with a pre-configured, composable starting point that reduces time-to-market without sacrificing flexibility for client-specific requirements.
- ERP and iPaaS integrations — a core Innovadis competency — ensure commerce platforms connect to existing business systems, reducing manual work and data inconsistency.
- PIM and DAM implementations give clients a strong product data foundation before ecommerce goes live, improving catalogue quality and reducing post-launch content maintenance.
- Composable, modular architecture means clients can evolve their platforms as their business grows — adding capabilities without replatforming.
- Joint go-to-market with Virto provides Innovadis with competitive positioning in a European B2B ecommerce market projected to exceed $2.2 trillion by 2027.
