Planning your automotive digital transformation?
Tariffs, fragile supply chains and buyers who expect B2C-grade ordering are pushing OEMs, suppliers and distributors to change how they sell. The guide covers where the market is heading to 2032, the six problems the industry faces, how to bring your team through the change, and four companies that have already modernized.
Written for the people who sign off, and the people who deliver
Where the market is heading
The growth outlook for automotive ecommerce and the aftermarket to 2032, and what subscriptions and Mobility-as-a-Service change for OEMs, suppliers and dealers.
Six challenges, named plainly
Supply chain volatility, regulation, manual operations, workforce gaps, shifting B2B buying habits and the cost of changing rigid systems, and how each one shows up in day-to-day work.
Bringing your team with you
How to win over middle managers, show people early what’s in it for them, and ease their fear of the change, with examples from Volkswagen and Mercedes-Benz.
An evaluation checklist you can use
What an automotive commerce platform has to handle, eight steps for evaluating your options, the questions buyers forget to ask, and the signs that it’s time to act.
Large parts catalogs, live in months
Products across catalogs in 30 countries, with the Cadillac Europe B2C store live in about three months.
To order commodity items, down from about three hours, with 630 suppliers in one marketplace.
Up on the prior year’s pilot, from a self-service portal launched in 10 months.
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