De Klok Dranken case study

De Klok Dranken: towards increased customer loyalty

Beverage distributor De Klok Dranken quenches e-commerce thirst with new commerce platform and expandable technical options.

De Klok Dranken is a leading company in the beverage & food industry located in the Netherlands, with 175 employees and 3,500 customers. De Klok Dranken has a passion for the beverage industry and believes that that it can always do better. Therefore, De Klok Dranken always advises customers how to get a higher ROI out of its product assortment, with the goal of creating growth together.

Beverage distributor, The Netherlands

www.deklokdranken.nl

Challenge

To provide an improved and rich customer experience, De Klok Dranken wanted a future-proof, flexible, and scalable platform that would have robust capabilities with no limitations within the long-term vision and strategy.

Solution

All the De Klok Dranken customers use the platform in their customized company page. They receive personalized offers, see their margins, and have access to many more personalized options. The site navigation and the order process are more intuitive than before.

Result

An easy-to-use solution with great user experience, solving the needs of both the customer and internal staff, which can grow along with the future plans and wishes of the company and its customers.

Virto Commerce was the best fit for De Klok Dranken as it combined cost-effectiveness together with the functionality, flexibility, and scalability we need – today and in the long term. With Virto Commerce, our future e-commerce strategy has a solid base to build on.

Michael Theebe

Marketing and e-Commerce Manager at De Klok Dranken

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Partner

Innovadis has over 25 years of experience building innovative and delivering smart industry and e-commerce solutions.

The Netherlands www.innovadis.com

We are excited to have collaborated on this project with De Klok Dranken and are convinced the beverage distributor will experience a wealth of benefits deploying this state-of-the art new platform.

Martijn Van Tongeren

Product Owner, Innovadis

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