De Klok Dranken: 80%+ digital adoption
Explore how the Netherlands’ beverage distributor and a Grolsch subsidiary successfully replatformed from Adobe Commerce (Magento) to Virto Commerce in 3 weeks.
In short
De Klok Dranken, a Dutch beverage distributor and Grolsch subsidiary, supplies 4,000+ HoReCa clients — restaurants, cinemas, caterers, sports clubs and events — from five locations. In 2018 it moved its B2B ecommerce from Adobe Commerce (Magento) to Virto Commerce with implementation partner Innovadis, keeping SAP ERP as the system of record; the new stack was integrated in three weeks. Digital adoption has since passed 80%, the customer base has grown by 50%, and clients can order straight from five restaurant purchasing systems.
Virto’s platform is the best fit for De Klok Dranken as it combines cost-effectiveness with the functionality, flexibility, and scalability we need — today and in the long term.
Challenge: outgrowing Magento, keeping SAP
De Klok Dranken needed an innovative, future-proof ecommerce solution to move from its legacy system, Magento, while keeping SAP ERP and other business capabilities that worked well.
The 3 strategic priorities included:
- Increasing the ratio of online orders
- Automating marketing & analytics
- Building brand awareness
Solution: a B2B portal wired into 5 ordering systems
De Klok Dranken sought help from Innovadis, an implementation and customer success partner.
De Klok Dranken and Innovadis selected Virto Commerce as the B2B ecommerce platform that could connect to SAP ERP and 5 restaurant management systems to streamline procurement for De Klok’s customers — fragmented retailers, small restaurants, and cafes.
Result: new stack integrated in 3 weeks
The new commerce tech stack was integrated in a record 3 weeks.
The unified self-service B2B portal provides its B2B users with tailored product offers, unique prices and conditions, wish lists, comprehensive order history, and insightful buying statistics, simplifying the work of the De Klok Dranken sales team.
Business Benefits
- Integrations with restaurant management systems allow clients to place orders directly through their accustomed software, which is automatically synchronized with the De Klok Dranken system.
- The Microsoft Power BI integration helps vendors monitor product performance, identify top buyers, and obtain critical data.
