Home Virto Commerce blog Mirakl Pricing and Alternatives: A Detailed Expert Comparison 2024

Mirakl Pricing and Alternatives: A Detailed Expert Comparison 2024

Feb 8, 2024 • 9 min

As more and more businesses join the B2B ecommerce community and start their own digital commerce businesses, B2B buyers massively move online. However, what they expect is not always what B2B ecommerce business owners think: most of the B2B buyers prefer having a B2C-like experience when purchasing their goods while keeping essential B2B capabilities. One of the greatest new strategies the seller can enhance B2B buyers’ CX while selling more, is building a B2B marketplace.

Some of the B2B ecommerce platform vendors offer building marketplaces right on the platform and keeping everything at one platform conveniently. When choosing a B2B marketplace solution, people often marketplace software like Virto, Adobe Commerce and more, which is only correct in Marketplace capabilities: as many of them are more than a marketplace, and provide greater capabilities compared to Mirakl.

Nevertheless, as the Virto team gained profound experience in building B2B ecommerce marketplaces, we keep a close eye on such comparisons and the market players offering marketplace platforms only as well. And to help businesses make a more data-based decision, we are here to share our expertise through analyzing popular Virto competitors. Let’s start with Mirakl.

What is Mirakl?

If you are searching for info about Mirakl as a B2B solution, probably your first question will be: is Mirakl a SaaS product? The answer is YES: Mirakl is a software-as-a-service solution for managing third-party marketplaces and dropship businesses.

Headquartered in France, Mirakl company was founded in 2012 by Philippe Corrot and Adrien Nussenbaum. With the idea of a new way to build marketplaces, it has now reached 0.02% of ecommerce platform market share, but ambitiously moves on.

What Mirakl Does

Mirakl specializes in providing marketplace solutions. This solution is designed to enable businesses to create and manage online marketplaces. The primary focus of Mirakl is to help businesses expand their online presence by integrating marketplace functionality into their existing websites or by creating new online marketplaces from scratch.

Among Mirakl key capabilities and tools are the following:

  • Building and managing marketplaces, — the core idea of the platform.
  • Sales management on several marketplaces with Mirakl Connect.
  • Product catalog management able to aggregate several suppliers on the same platform.
  • A retail media to create unique ads.
  • Analytic and strategy tool.
  • Payout solution for marketplaces.

This basic set of capabilities helps businesses to build a comprehensive marketplace with core features.

Mirakl is used across various industries and sizes, from SMEs to large enterprises. Key industries include retail, manufacturing, and services. Good examples of users are Best Buy Canada in retail, Toyota Material Handling in manufacturing, and Siemens in B2B services.

Mirakl Integrations and Connections

Mirakl offers various integrations and connections to enhance its functionality and ease of use. Some of the most popular integrations include:

  • Oracle Commerce Connector: Integration with Oracle Commerce for enhanced e-commerce capabilities.
  • WooCommerce Integration: Allows businesses using WooCommerce for their e-commerce to seamlessly integrate marketplace features.
  • Shopify Integration: Enables Shopify users to incorporate marketplace functionality into their existing online stores.

Pros and Cons of Mirakl Marketplace Platform

Mirakl has good overall ratings on all the popular software assessment platforms: GetApp, Capterra and G2 give it 4.5 out of 5, Gartner Peer Insights users assess it for 4.8, Trustradius gives 7 out of 10. Reviews are rich with pros and cons. Let’s look at them.


  1. Good connecting and integration API capabilities.
  2. Convenient main dashboard.
  3. Ease of use.
  4. Great support team.
  5. Many features.


  1. Charges additional fees, the final cost can be dramatic.
  2. Businesses have to use a standard set of features as they cannot be tailored to specific business needs.
  3. Mostly tailored to B2C.
  4. Possible performance issues.
  5. Tough learning path.

Based on the reviews, Mirakl looks to be a good platform for B2C sector, especially retail, and offers some basic B2B options. While it offers great marketplace functionality, the solution is a bit limited and sometimes faces performance issues. Nevertheless, 4.5 to 4.8 out of five is a great result!

Mirakl Pricing and Cost Guide

We know that the solution can be costly sometimes. So let’s see how the company manages pricing. Though the exact cost details for Mirakl Marketplace Platform are not publicly available, we can find out the following:

  1. Mirakl does not offer a freemium version, but there is a trial.
  2. Its cost of the implementation is close to the enterprise-level market and is unreasonable for the mid-market companies. While being cost-prohibitive at a very beginning, Mirakl takes a long time to implement.
  3. While the internet shows that the price starts with a USD $0.01, it actually depends on the number of users, and the price constantly rises.

Though the paid plan includes 22+ features and supports 3 total integrations, it can quickly become not enough. Compared to other platforms, the solution is cheaper in a small view, but can get highly expensive for big enterprises. This is why it is essential to forecast your needs in a long run, so you don’t face the situation when the total platform cost grows faster than you expected.

Mirakl vs. Competitors and Alternatives

Most often, Mirakl is compared to ten popular platforms, let’s dive deeper into analysis of each.

CS-Cart Multi-Vendor
Adobe Commerce (ex-Magento)
Target audience Mid to large enterprises Entrepreneurs, small businesses Small and mid-market businesses Medium and enterprises Small to medium
Capabilities Wide range including seller and product management, orders, payments, marketing, analytics SEO tools, email marketing, store design and more SEO-tools, analytics, sales management and more Product catalog management, Order Management, marketing features and more B2B and D2C capabilities in warehouse and sales control, catalog management, so on
Costs Flexible, based on number of sellers and transactions, though expensive Starts from $1250 per year, offers free trial. Lifetime license available From $29 per month Starts with $22,000 a year for basic version or from $40,000 for Cloud version Starts from $1,295 /month, charges $0.15 /order
Type of platform SaaS SaaS SaaS PaaS SaaS or Self-Host
Learning Path Moderate Moderate to High Low to Moderate High High
Scalability High Low Low Medium Medium
Integrations Supports a wide range of API integrations, 3 at a time are available Unknown Good connection capabilities, but slow data transfer Great with other Adobe products, limited with third-party ones With some apps
User support Fast and detailed support Great support and learning materials Low-level Great customer support Great customer support
Use Cases AmerisourceBergen Corp., FedEx Corporation, Albertsons, Sysco Corporation, Walmart Mexico and more ShopClues.com, Yumbles.com Heinz, Redbull, Bearbrans, so on T-Mobile, Coca Cola, Krispy Kreme Butterfly, Pretty Green
Strengths and challenges Easy to use with many features; probable performance issues and high price Easy to start, care about security; buggy and laggy Easy to use, many marketing tools; charges 2% transaction fee Powerful. Many features; needs a developer expertise API-first approach; need for technical expertise
Who doesn't need it B2B midmarket and enterprises Mid-market businesses and higher Large enterprises Small and medium businesses with limited budget Big enterprises

The following solutions are rarely compared to Mirakl, as businesses often don’t see the same functionality. Though, they are worth to discover as they have common capabilities. For example, Virto Commerce can offer the capability to add Virto Marketplace wo your existing solution (as Mirakl does). So let’s look at them as well

Virto Commerce
Target audience Entrepreneurs, SMBs Small to medium Enterprises, but fits all SMBs to medium Medium to enterprises
Capabilities User management, listing management, analytics Procust management, SEO tools, Marketing tools B2B platform, all processes management, easy integrations, high extensibility Multiseller management, product management, and more PIM, Order and inventory management, and more
Costs From $99 per year Free GMV-based or Order-based, from 2$ per order Unknown 5% of sales, billed monthly
Type of platform SaaS SaaS PaaS SaaS SaaS or a combination of software usage and a % of revenue
Learning Path Low to Moderate Moderate High Moderate to High Moderate
Scalability Limited Very limited High Medium Unknown
Integrations Easy to use for small marketplaces; limited customization and scalability Great customization; high added costs Unique Virto Atomic Architecture; fits for enterprises and is expensive for SMBs Flexible, both B2B andB2C; complex and hard to develop Robust integration capabilities; not too intuitive and no client focused
User support Great support level Medium support level Great support level Great support level Great support level
Use Cases Sugarfit, Probuddy, Tutulist etc. Magimix, Huygens, Bleu de Chauffe etc. Heineken, Bosch, Lavazza by Bluespresso and more Total Energies, Wine and Co, Veepee etc. Tom Ford, CuddleCo, Garmin etc.
Strengths and challenges Easy to use and offers many features, though has limited customization capabilities Open-source and free, needs tech knowledge Offers unlimited scalability capabilities, but needs some technical knowledge Supports multisales, though complex and expensive Additional PIM capabilities and B2B features, but is cost-prohibitive
Who needs it Medium and enterprise startups or non-tech founders SMBs and mediums looking for efficient solution Enterprises, medium businesses who plans to grow soon, small businesses with great ambitions B2B businesses focused on marketplaces Growing businesses oriented to marketplaces
Who doesn't need it Limited budget companies Large enterprises Companies with limited budget Companies with limited budget Small retailers, the ones who need high customization

Recommendations and Conclusion

All in all, Mirakl is a great solution for those who start their business and need marketplace only. As the company grows, it might need more capabilities, which might be extremely expensive with Mirakl. In case your business is a startup or is not going to develop fast, Mirakl can be a good choice. Though, in case you need more capabilities, you had better check out other solutions mentioned in the article.

In case you have realized that besides of building marketplace you might need greater enterprise level capabilities, or might need them in the future, take a look at Virto Commerce: a comprehensive solution that can not only offer connecting your existing platform to Virto Marketplace, but to seamlessly develop new capabilities for your growing business. Reach out to Virto’s team to learn more.

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