Mirakl Pricing and Alternatives: A Detailed Expert Comparison 2025

As B2B ecommerce continues to evolve, businesses are looking for scalable and efficient marketplace solutions to meet changing buyer expectations. Today’s B2B buyers expect a B2C-like experience while still requiring complex B2B-specific capabilities such as contract pricing, bulk ordering, and multi-tiered approvals. 

A strategic way to boost the B2B buyer experience while maximizing revenue is through a B2B marketplace model. Some ecommerce platforms offer built-in marketplace capabilities, while others—like Mirakl—focus solely on enabling third-party marketplace management. 

While Mirakl is a leading SaaS-based marketplace solution, it is often compared to Virto Commerce, Adobe Magento, Commercetools, Shopify, and other B2B ecommerce platforms. Many of these competitors offer not just marketplace features, but a more comprehensive ecommerce ecosystem with integrations, advanced B2B functions, and better cost predictability. 

As an experienced leader in B2B ecommerce and marketplace development, the Virto Commerce team closely follows market trends and competitor solutions to help businesses make data-driven decisions. In this article, we will analyze Mirakl’s capabilities, pricing, advantages, and limitations, as well as compare it with the top alternatives in 2025. 

1. WHAT IS MIRAKL?
2. WHAT MIRAKL DOES
3. MIRAKL INTEGRATIONS AND CONNECTIONS
4. PROS AND CONS OF MIRAKL MARKETPLACE PLATFORM
5. MIRAKL PRICING AND COST GUIDE
6. MIRAKL VS. COMPETITORS AND ALTERNATIVES
7. RECOMMENDATIONS AND CONCLUSION

Mirakl is a French software-as-a-service (SaaS) company specializing in online marketplace solutions. Founded in 2012 by Philippe Corrot and Adrien Nussenbaum, Mirakl enables businesses to create and manage third-party marketplaces and dropship operations. Headquartered in Paris, France, and Boston, Massachusetts, Mirakl operates globally with additional offices in cities like London, Munich, Barcelona, New York, Singapore, and Sydney.  
 
The company's platform serves over 450 leading enterprises worldwide, including prominent names such as Carrefour, Macy's, Leroy Merlin, Decathlon, and Maisons du Monde in the retail sector, as well as Airbus Helicopters, Sonepar, Toyota Material Handling, and Mitsubishi in the B2B sector. Mirakl's suite of solutions encompasses marketplace and dropship platforms, supplier catalog management, payout solutions, and retail media, all designed to drive ecommerce growth and operational efficiency. 

Mirakl specializes in enabling businesses to launch and manage third-party marketplaces within their existing ecommerce ecosystem. Unlike traditional ecommerce platforms, Mirakl does not provide a full commerce suite (such as a built-in storefront or native order management system); instead, it focuses exclusively on marketplace management tools that help businesses scale via third-party sellers and dropshipping models. 

Core Capabilities of Mirakl in 2025 

Mirakl’s SaaS-based marketplace solution includes: 

• Marketplace & Dropship Management – Businesses can onboard third-party sellers and manage multi-vendor product catalogs, pricing, and orders through a centralized dashboard. 

• Mirakl Connect – A growing network of over 80,000 pre-integrated marketplace sellers, allowing businesses to expand product offerings quickly. 

• Retail Media Solution – Integrated advertising tools for sellers, enabling them to run sponsored product campaigns and generate additional revenue streams. 

• AI-Powered Product Matching – Uses artificial intelligence to aggregate, standardize, and deduplicate product listings from multiple sellers. 

• Multi-Supplier Catalog Management – Helps businesses manage pricing rules, product availability, and supplier-specific catalogs within a unified platform. 

• Global Payment and Payout Solutions – Automates commission management and payouts to third-party sellers through integrated financial tools. 

Mirakl is primarily designed for retailers, distributors, and manufacturers that want to increase their product offerings without holding inventory. It has gained traction in industries such as B2B manufacturing, distribution, electronics, and fashion due to its scalability and ease of seller onboarding. 

However, Mirakl does not include built-in ecommerce storefronts, CMS, or order management features—businesses must integrate it with an existing platform like Adobe Commerce, Shopify, Salesforce Commerce Cloud, or Virto Commerce. 

Mirakl offers an ecosystem of integrations designed to improve your marketplace operations and ecommerce processes. Key integration capabilities include:  

• B2B Commerce and Procure-to-Pay (P2P) Connectivity: Mirakl provides pre-built connectors with leading B2B commerce solutions, facilitating ordering workflows. Integration with punch-out gateways ensures compliant P2P purchases.  

• Payment and Financial Services: The platform supports B2B "Buy Now, Pay Later" models and offers seller financing options. 

• Seller Automation for Orders and Invoices: Mirakl accommodates various integration options for suppliers, including manual imports, API, and EDI integration, facilitating processes for offers, orders, invoices, and shipping notifications. 

• Product Format Standardization: To manage diverse product assortments, Mirakl offers solutions to map seller product catalogs across taxonomies like UNSPSC, ETIM, and eClass, or file structures such as BMECat. 

• ERP Integration: Mirakl's pre-built integration with ERP systems, such as those offered by TrueCommerce, facilitates order processing and business growth by automating data exchange between Mirakl and enterprise systems. 

• Amazon Multi-Channel Fulfillment (MCF): Through Mirakl Connect, businesses can integrate with Amazon's MCF, simplifying multi-channel ecommerce operations and automating order fulfillment processes. 

• Shipping and Logistics Integration: Platforms like Sendcloud integrate with Mirakl Connect, allowing businesses to manage shipping processes across multiple marketplaces. 

Mirakl consistently receives high ratings across major software review platforms such as G2, Capterra, and Gartner Peer Insights, highlighting both its strengths and limitations. 

Strengths of Mirakl 

• Scalable Marketplace Infrastructure – It is purpose-built for third-party marketplace models, enabling businesses to onboard sellers efficiently and scale product assortments without managing inventory. 

• Integrations – Supports pre-built connectors for ERP, PIM, CRM, and payment solutions. 

• Advanced Retail Media Capabilities – Provides built-in advertising tools, allowing sellers to promote products via sponsored listings and personalized recommendations. 

• AI-Driven Product Matching & Catalog Standardization – Uses AI-powered automation to ensure product consistency across multiple sellers. 

• B2B & B2C Marketplace Support – Supports both B2B and B2C business models, with features such as bulk ordering, multi-tier pricing, and seller performance tracking. 

Challenges of Mirakl 

➖ High Cost & Revenue-Based Pricing Model – Mirakl's pricing structure scales based on GMV (gross merchandise volume), which can increase costs for high-revenue businesses. 

➖ Limited Customization & Vendor Lock-in – It lacks open-source flexibility, requiring businesses to work within its standard feature set without deep customization. 

➖ Requires Integration with a Separate eCommerce Platform – Mirakl does not provide a built-in storefront, CMS, or order management system, meaning businesses must integrate it with Adobe, Shopify, Salesforce, or other platforms. 

➖ Complex Onboarding – Businesses often require extensive onboarding support, particularly for B2B-specific marketplace implementations. 

➖ Occasional Performance Issues – Some users report delays in API responses and scalability issues when handling large product catalogs and high seller volumes. 

Most often, Mirakl is compared to ten popular platforms, let’s dive deeper into analysis of each.

Mirakl is a strong choice for businesses looking to quickly launch a third-party marketplace. However, as companies scale and evolve, they may find Mirakl's pricing model restrictive and its feature set limited for broader ecommerce operations. While Mirakl provides a solid foundation for marketplace management, it lacks the flexibility needed for businesses that require deeper customization, seamless integrations, and advanced B2B capabilities. 

For companies seeking a more future-proof solution, Virto Commerce offers a composable ecommerce and marketplace platform with scalable architecture, unlimited integrations, and advanced B2B functionalities. Unlike Mirakl, which primarily focuses on marketplaces, Virto Commerce provides a fully integrated ecosystem that supports both marketplaces and complex ecommerce operations, ensuring long-term business growth without high re-platforming costs. 

If you're evaluating your options and looking for a flexible, cost-effective alternative that supports B2B and B2C marketplace models, consider Virto Commerce. Our experts can help you assess your business needs and guide you through the best approach for scaling your digital commerce operations. 

Connect with Virto Commerce experts for a full-scale analytics report and personalized consultation! 

Want to see how Virto Commerce compares to other leading ecommerce and marketplace platforms? Dive into our collection of comparison guides and discover why Virto Commerce is the preferred choice for businesses worldwide. 

View All Platform Comparisons and find the best solution for your digital commerce needs! 

To gain deeper insights and practical advice for choosing the right ecommerce platform, explore our related guides: 

• TCO Guide: Evaluate long-term costs to keep your platform a strategic asset. 

• Choosing the Right Platform: A step-by-step guide to align your platform with business goals.

• When to Re-platform: Key signs and tips for a smooth transition.