The topic of this post is about the term account management, and in general, this story is about the difference in structure of B2B and B2C accounts.
The first fundamental difference in B2B and B2C commerce is that we have a different origin of demand. There is corporate buying in B2B and individual shopping in B2C. The first is a routine work process, and the second is also a pleasure and pastime.
The second important difference is that in B2B, many client employees can work under one account but with different roles. About the concept of roles, let’s take an example where one employee selects products according to a purchase list and puts them into the basket, and another one has the rights to check this order and approve the purchase. Often, a finance officer confirms that the goods will be paid for, and a logistics officer enters the delivery address for the products ordered.
The third significant difference is that the same employee, including contractor staff, can perform B2B procurement work for different companies and therefore, must switch quickly between accounts to maintain good performance in her/his activity.
If we talk about a B2C account, it corresponds to one person — a consumer. This person performs all the actions on the choice of goods, the payment and the choice of the delivery method.