Bosch Thermotechnik gains insights from its customer loyalty portal.
Learn about how Bosch Thermotechnik gains customer insights and builds customer loyalty through new e-commerce solution.
Bosch Thermotechnik, the thermo technology division of the Bosch Group, is one of the world’s leading suppliers of heating products and hot water solutions. Using cutting edge technology, backed by more than 13,000 employees worldwide, Bosch Thermotechnik offers customers around the world innovative and pioneering solutions for room climate, hot water, and decentralized energy management.
Heating products and hot water solutions
Solution
The challenges
Bosch Thermotechnik traditionally did not sell to the end customer, and instead they relied on their distribution channels for that final sale. That approach, however, did not allow Bosch to have any insight into their customers, their behavior, what products they chose, or how they were using them. Bosch Thermotechnik sought a digital solution to automate the information capture and build customer loyalty as well.
Result
Bosch Thermotechnik now has a customer loyalty portal that allows them to understand their customers better. The Bosch Thermotechnik Customer Loyalty Portal serves as a long-term solution that grows with Bosch Thermotechnik and its future business needs.
"We chose Virto Commerce because it is the only platform that had the customizability and support options that we need. From pre-service consultation to technical team support, Virto Commerce was responsive and informative, and most importantly, able to provide valuable insight into our core needs."
Cornelius Munz
BOSCH Digital
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