How Can Enterprises Overcome Ecommerce Challenges?
Enterprise companies’ large size and organizational complexity are two common challenges that enterprises need to navigate when implementing ecommerce platforms. With the right approach and long-term planning, enterprises can anticipate and overcome roadblocks in their ecommerce implementations.
Ecommerce both impacts - and is impacted by - many enterprise departments which have their own KPIs, budgets, decision making rules and goals. Departments include: sales, marketing, IT, finance, logistics, buyers, security, HR, legal, and more. Big changes, like implementing enterprise ecommerce platforms or significant changes in business processes, usually require significant energy and time.
International variability creates an additional challenge on top of organizational complexity. Involving additional regions or countries in an ecommerce solution adds additional stakeholders, local laws, customs. For example, local tax laws (which may impact pricing), legal requirements and practices, HR specific, cultural differences all are areas enterprises need to consider during their ecommerce planning.
The complexity of enterprise IT is often a result of past business growth, acquisitions, and IT-department mergers. Enterprise IT infrastructures manage a mix of software, legacy enterprise e-commerce software, and a large variety of local and industry specific software (like bookkeeping, legal, ERPs etc).
All that creates challenges for enterprise companies that must be mitigated by adequate architecture planning.
Bosch wanted a direct line of communication with their customer base. To gain this important customer access, they decided to create a customer loyalty program that awarded points and ultimately allowed them to interact directly with their customers.
Bosch knew they wanted to use a pre-existing e-commerce solution, as opposed to developing their own. To do this, Bosch needed to choose a software that is based on the Microsoft technology stack, which is their internal technology. Furthermore, the chosen platform needed to be extremely customizable to accommodate Bosch’s complex integrations and specific requirements.
This project was the first ecommerce implementation for Bosch, so to help with the learning curve, Virto Commerce held an onsite kick-off workshop with Bosch’s technical team.
Bosch Thermotechnik now has a Customer Loyalty Portal that allows Bosch to gain valuable customer insight and build strong customer relationships. With the portal built on Virto Commerce Bosch Customer Loyalty Portal serves as a long-term solution that grows with Bosch and its future business needs.
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