How Can Enterprises Overcome Ecommerce Challenges?

The main ecommerce challenges enterprises encounter when implementing enterprise ecommerce platforms is due to their general business complexity and size which makes long run planning and execution complicated. The right approach to e-commerce projects is required to overcome roadblocks. 

  • Organizational complexity: multiple stakeholders, KPIs, budgets,  and rules

  • Regional complexity: local laws, markets, practices, cultures

  • IT complexity: mix of new, old, in-house, acquired and other software

Ecommerce impacts and is impacted by many enterprise departments which have their own KPIs, budgets, decision making rules and ambitions.  Departments include: sales, marketing, IT, finance, logistics, buyers, security, HR, legal, and more. Big changes- like implementing enterprise e-commerce platforms or significant changes in business processes- usually require a lot of energy and can take a long time.  

Country to country variability creates an additional challenge on top of organizational complexity. Additional regions add additional stakeholders,  and combined with local rules, laws and customs - another layer of challenges is added. For example, local taxation laws (which may impact pricing), legal requirements and practices, HR specific, cultural differences all are things enterprises need to consider during their ecommerce journey. 

The complexity of enterprise IT is explained by past IT growth and acquisitions. Enterprise IT infrastructure is extremely complex: it consists of a mix of super-actual software (like AI services), legacy enterprise e-commerce software, software inherited from acquired companies, and a large variety of local and industry specific software (like bookkeeping, legal, ERPs etc).

All that creates challenges for enterprise companies. 

Slow changes result in slow progress in the fast paced world of ecommerce
Unified monolith top-to-bottom cross-regional solutions cannot be changed quickly
IT complexity restricts business transformation and threatens your market leadership

When choosing enterprise e-commerce software, enterprises need to focus on speed and flexibility to stay a market leader. Enterprise organizational complexity makes changes (like implementing an e-commerce platform or significant changes to business processes) very expensive in terms of time and effort. It takes a lot of energy to implement an enterprise e-commerce solution.  When a project's size grows in a linear fashion,  efforts, risks and continuity grow exponentially.

An effort to resolve regional complexity by designing and implementing by a unified enterprise ecommerce solution which covers all or most regions leads to creation of a “monster” which is very expensive to change, very expensive to maintain and which cannot be easily replaced when it becomes a problem - which often happens quite soon after launch. 

Enterprise IT complexity restricts business transformation, threatening enterprise market leadership.  This needs to be addressed-  enterprises need to constantly focus on complexity reduction and painless substitution of legacy solutions. 

It is possible for enterprises to move quickly by making small steps in their ecommerce journey
Building a multi-layer platform creates a transparent unified solution for multi-country enterprises
Modular architecture allows the constant step-by-step elimination of legacy IT systems

Virto Commerce's philosophy is based on the idea that making sequential changes is the only way to overcome enterprise complexity described above. Virto Commerce's enterprise e-commerce platform is designed in a way to facilitate this agile approach.

A customizable & extensible platform and modular architecture makes possible to start acting locally (in terms of regions, functions, processes) and continue by gradually extending the solution, adding new stakeholders, regions, functions, integrations with fast release cycles. 

Small projects reduce the quantity of affected stakeholders during each step  of the process and arrive at the point where each small step is not critical for most stakeholders, so you can keep up the high speed of your implementation. 

Virto Commerce is very efficient in building a flexible and well maintainable multi-layer enterprise e-commerce platform for multi-regional companies. The experience of our customers proves the efficiency of starting to build a few local Virto Comemrce solutions and then generalizing common rules, practices, integrations and requirements in a more generic platform.

Virto Commerce is an API-based modular e-commerce solution. It can be embedded into any process or replace any function without running a huge project. You can start substituting your legacy systems, improve their process structure or add new functionality without creating additional risks.

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Bosch wanted a direct line of communication with their customer base. To gain this important customer access, they decided to create a customer loyalty program that awarded points and ultimately allowed them to interact directly with their customers.

 

Bosch knew they wanted to use a pre-existing e-commerce solution, as opposed to developing their own. To do this, Bosch needed to choose a software that is based on the Microsoft technology stack, which is their internal technology. Furthermore, the chosen platform needed to be extremely customizable to accommodate Bosch’s complex integrations and specific requirements.

 

This project was the first ecommerce implementation for Bosch, so to help with the learning curve, Virto Commerce held an onsite kick-off workshop with Bosch’s technical team.
Bosch Thermotechnik now has a Customer Loyalty Portal that allows Bosch to gain valuable customer insight and build strong customer relationships. With the portal built on Virto Commerce Bosch Customer Loyalty Portal serves as a long-term solution that grows with Bosch and its future business needs.

 

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