Enterprise e-commerce platform

The best e-commerce platform for enterprise organizations
Enterprise companies’ large size and organizational complexity are two common challenges that enterprises face when implementing e-commerce platforms. With the right approach and long-term planning, companies can anticipate and overcome roadblocks in their enterprise e-commerce platform implementations.

E-commerce challenges confronted by enterprises

  1. Organizational complexity: multiple stakeholders, KPIs, budgets, and rules
  2. Regional complexity: local laws, markets, practices, cultures
  3. IT complexity: a mix of new, old, in-house, acquired, 3rd party and other software

E-commerce both impacts - and is impacted by - many enterprise departments that have their own KPIs, budgets, decision-making rules, and objectives. Departments include sales, marketing, IT, finance, logistics, procurement, security, HR, legal, and more. Major changes, like implementing enterprise e-commerce platforms or significant changes in business processes, usually require substantial energy and time.

International variability creates an additional challenge on top of organizational complexity. Involving more regions or countries in an e-commerce solution adds extra stakeholders, local laws, customs. For example, local tax laws (which may impact pricing), legal requirements and practices, HR specific, cultural differences are all areas enterprise organizations need to consider during their e-commerce planning.

The complexity of enterprise IT is often a result of past business growth, acquisitions, and mergers of IT-departments. Enterprise IT infrastructures manage a mix of software, legacy enterprise e-commerce solutions, and a large variety of local and industry-specific software (like accounting, legal, ERPs etc.).

All this creates challenges for enterprise companies that must be mitigated by adequate architecture planning.

Risks to the implementation of the enterprise e-commerce platform

Slow changes lead to slow progress in the fast-paced world of e-commerce
Unified monolith, cross-regional solutions cannot be changed quickly
IT complexity restricts business transformation and threatens market leadership

Slow changes kill competitiveness. When choosing e-commerce software for enterprise, they need to focus on speed and flexibility to remain competitive. The complexity inherent in enterprise organizations makes IT changes -- like implementing an e-commerce platform or significant changes to business processes -- very expensive in terms of time and effort. As the size and scope of a project increases, the risks and effort required to implement it also grow exponentially.

Monoliths are risky. Some companies attempt to solve regional complexity by designing and implementing a unified enterprise e-commerce solution covering all or most regions. However, this approach leads to the creation of a “monster” that is expensive to change, extremely expensive to maintain and which cannot easily be replaced when it becomes a problem -- a situation which often happens quite soon after launch.

Enterprise IT complexity hinders transformation. When a company’s ability to transform is limited, it threatens its enterprise market leadership. This risk must be addressed -- as enterprises need to constantly focus on reducing complexity and replacing legacy solutions painlessly.

We chose Virto Commerce because they were the only platform that had the customizability, a .NET framework, and support options that we were looking for. From the pre-service consultation to their technical team support, they were responsive and informative, and most importantly, able to provide valuable insight into our core needs.

How does Virto Commerce resolve these risks?

Enterprises can move quickly by making small steps in their e-commerce journey
Building a multi-layer platform creates a transparent unified solution for multi-country enterprises
The modular architecture allows the constant step-by-step elimination of legacy IT systems

Virto Commerce's philosophy is based on the idea that making sequential changes is the only way to overcome enterprise complexity described above. Virto Commerce's enterprise e-commerce platform is designed in a way to facilitate this agile approach.

Agile approach: Small projects reduce the number of affected stakeholders at each step of the process. Not every small step is at that moment critical for all stakeholders; this way, the high speed of implementation can be maintained.

Extensible platform: A customizable & extensible platform, together with modular architecture makes possible to act locally (in terms of regions, functions and processes. By adding new stakeholders, regions, functions, integrations with fast release cycles one can gradually expand the enterprise e-commerce solution.

Multi-layer: Virto Commerce is efficient in building a flexible and maintainable multi-layer enterprise e-commerce platform for multi-regional companies. The success of our customers is proof of our method: we efficiently build local Virto Commerce solutions, and then generalize the common rules, practices, integrations, and requirements across a more standardized platform -- extending it out across regions and countries.

API-Based: Virto Commerce is an API-based modular enterprise e-commerce solution. It can be embedded in any process or replace any function without running a huge project. You can start by replacing your legacy systems, improve their process structure or add new functionalities without creating additional risks.

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