How Can Enterprises Overcome Ecommerce Challenges?
The main ecommerce challenges enterprises encounter when implementing enterprise ecommerce platforms is due to their general business complexity and size which makes long run planning and execution complicated. The right approach to e-commerce projects is required to overcome roadblocks.
Ecommerce impacts and is impacted by many enterprise departments which have their own KPIs, budgets, decision making rules and ambitions. Departments include: sales, marketing, IT, finance, logistics, buyers, security, HR, legal, and more. Big changes- like implementing enterprise e-commerce platforms or significant changes in business processes- usually require a lot of energy and can take a long time.
Country to country variability creates an additional challenge on top of organizational complexity. Additional regions add additional stakeholders, and combined with local rules, laws and customs - another layer of challenges is added. For example, local taxation laws (which may impact pricing), legal requirements and practices, HR specific, cultural differences all are things enterprises need to consider during their ecommerce journey.
The complexity of enterprise IT is explained by past IT growth and acquisitions. Enterprise IT infrastructure is extremely complex: it consists of a mix of super-actual software (like AI services), legacy enterprise e-commerce software, software inherited from acquired companies, and a large variety of local and industry specific software (like bookkeeping, legal, ERPs etc).
All that creates challenges for enterprise companies.
Bosch wanted a direct line of communication with their customer base. To gain this important customer access, they decided to create a customer loyalty program that awarded points and ultimately allowed them to interact directly with their customers.
Bosch knew they wanted to use a pre-existing e-commerce solution, as opposed to developing their own. To do this, Bosch needed to choose a software that is based on the Microsoft technology stack, which is their internal technology. Furthermore, the chosen platform needed to be extremely customizable to accommodate Bosch’s complex integrations and specific requirements.
This project was the first ecommerce implementation for Bosch, so to help with the learning curve, Virto Commerce held an onsite kick-off workshop with Bosch’s technical team.
Bosch Thermotechnik now has a Customer Loyalty Portal that allows Bosch to gain valuable customer insight and build strong customer relationships. With the portal built on Virto Commerce Bosch Customer Loyalty Portal serves as a long-term solution that grows with Bosch and its future business needs.
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