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Virto Procurement Marketplace for B2B

Boost B2B procurement efficiency with Virto Marketplace, with buyers, suppliers, and operators working from one shared platform.

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VIRTO PLATFORM FOR PROCUREMENT MARKETPLACES

Building Smarter Procurement Solutions

Virto Commerce provides a pre-built and ready-to-configure foundation for a procurement marketplace that works for both B2B buyers and sellers.

Reach a working MVP in as little as 3 weeks with 100+ pre-built, ready-to-use modules: launch custom pipelines, apply new business models, and add AI-assisted workflows for buyers and suppliers.

WHY VIRTO?

Fuel Growth, Loyalty, and Reach

Grow your ecommerce and expand geographically on one foundation, without rebuilding your platform.

Unlock New Revenue Streams

Adopt new business models to unlock revenue streams by delivering unique products and experiences—all empowered by Virto Commerce's unmatched flexibility and innovation-driven approach.

Build Loyalty with Stellar CX

Synergize cutting-edge technology with customer centricity by leveraging the flexibility of Virto Commerce and utilizing AI integrations to revolutionize procurement experiences and boost productivity.

Widen Your Supplier Network

Attract and engage suppliers through a unique business model, tailored onboarding, and API-based integrations with your ERP, PIM, and payment systems.

Case Study

B2B Procurement Marketplace—Solution by Virto Commerce

Read about Virto Commerce’s strategic partnership with OMNIA Partners and the procurement solution OPUS, which unifies 7+ million SKUs from 630 suppliers across 120 categories.

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TAILORED FEATURES FOR PROCUREMENT MARKETPLACE

Optimized B2B Procurement

Custom Contract Builder

Effortlessly create and manage customized contracts for a diverse range of customers, based on their access to products, purchase volume, set pricing, delivery frequency, and various other parameters.

Integrated Omnichannel Procurement

Modern B2B sales are inherently omnichannel and will continue to be. Leveraging multiple channels—such as mobile, frontend, chatbots, and ERPs—provides an exceptional customer experience that cultivates strong loyalty among B2B buyers.

AI-Powered B2B Order Facilitation

The hybrid procurement experience leverages AI-powered tools such as semantic search and an AI purchase order capture to enable B2B buyers to make purchases quickly and efficiently, fostering strong loyalty within your marketplace.

Custom Onboarding Pipelines

Each procurement marketplace can establish unique onboarding rules tailored to its business model, including custom pipelines, compliance and verification methods, and permission assignments, so new suppliers are onboarded in days, not weeks.

PROCUREMENT MARKETPLACE SOLUTIONS

One platform. Multiple Business Cases

1. Distributors Boost Loyalty with B2B Marketplaces

Distributors use Virto Marketplace to create a procurement marketplace for retailers, wholesalers, and other B2B buyers, helping build customer loyalty with stellar CX while expanding their supplier network.

2. Manufacturers Grow Revenue and Market Reach

Manufacturers utilize Virto Marketplace to create vertical procurement marketplaces for distributors and retailers, unlocking new revenue streams and expanding the market for their own products.

3. Franchisors Boost Operational Efficiency

Franchisors create procurement marketplaces for franchisees to streamline operations, enhance franchise appeal, and improve overall supply chain control with Virto Marketplace.

4. Start-Ups Build Vertical Marketplaces for B2B Buyers

Start-ups leverage Virto Marketplace to create vertical-specific procurement marketplaces that provide B2B buyers a comprehensive and efficient solution for all their purchasing needs.

One Solution, Endless Marketplace Possibilities

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INNOVATION-READY TECH STACK

Boosting eCommerce with Technical Excellence

Virto Marketplace is designed on the principles of composability and cloud best practices. This foundation ensures flexibility and resilience, and can be extended module by module as requirements change.

1. Virto Atomic Architecture™

Virto Atomic Architecture™ is the proprietary technology powering the Virto Commerce Marketplace, built on the core pillars of composability, an open ecosystem, high performance, and scalability.

2. Managed Delivery Model

Virto Commerce Marketplace is offered as a vendor-managed environment, where both the vendor and systems integrators (SIs) continuously deliver enhancements to increase its value for customers over time.

3. Powerful eCommerce Frontend

Modern front-end technology supports any marketplace scenario. It's responsive across all devices and loads fast on each, and is equally effective for acquiring new customers and building customer loyalty.

4. Open eCommerce Ecosystem

Open APIs let you embed Virto Marketplace into your existing enterprise systems.

Unique Customer Experience

AI-Powered Search

Apply the unique combination of sematic search with traditional keyword search to resolve catalog complexity for buyers.

Ultimate Usability

Boost customer engagement with responsive, mobile-first experiences on all devices with exceptional performance.

Company Profiles

Support complex organizational structures with multi-tiered client accounts to enhance management and streamline collaboration.

B2B Checkout

Enhance checkout to meet purchasing protocols with features like order approvals, spending limits, and credit management.

Custom Quotes

Request personalized pricing directly from the platform by specifying quantities, preferred delivery methods, and delivery dates.

Tailored Contracts

Configure contracts of any complexity to ensure consistent offline and online pricing and product availability for buyers.

Fast and Reliable Selling Process

Multi-Level Business Accounts

Facilitate complex organizational setups with multi-level business accounts that support multiple contract associations and user hierarchies.

Sophisticated Contracts

Easily manage contractual relationships of any complexity level through detailed and nuanced contract conditions that meet diverse business needs.

Customized Pricing

Offer personalized pricing options based on unique customer requirements: purchase volume, order frequency, contractual agreements, or even specific market conditions.

Accurate, Real-Time Inventory

Maintain accurate, real-time inventory data to ensure correct order fulfillment, eliminate discrepancies, and improve operational efficiency.

Multi-Warehouse Inventory

View inventory availability across multiple warehouses to reduce delivery times and manage resources more effectively.

Push Messages

Send custom notifications to selected customers or organizations within the platform about discounts, promotions, and more.

Want to learn more about Virto Platform for B2B Procurement?

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