Checklist for Ensuring a Great Customer Experience in B2B eCommerce

The key to the success of a B2B ecommerce platform deployment does not reside in technology excellence but in customer satisfaction. If customers do not adopt the platform, it will fail, regardless of the capabilities.  

Therefore, the conception and design of an ecommerce platform architecture must start with ensuring an excellent customer experience (CX). This checklist covers the key principles that, according to our experience, enable a B2B company to design a platform that meets all of its customers’ expectations.