HEINEKEN Case Study

HEINEKEN: The World’s Best Connected Brewer Thanks to Virto Commerce

Discover how HEINEKEN brews better B2B ecommerce and kick starts digital transformation in 15 countries.

HEINEKEN: The World’s Best Connected Brewer Thanks to Virto Commerce

HEINEKEN Group is the leading developer and marketer of premium beer and cider brands. Led by the HEINEKEN® brand, the Group hasa portfolio of more than 300 international, regional, local and specialty beers and ciders. They are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through “Brewing a Better World”, sustainability is embedded in the business. The company employs over 85,000 employees and operates breweries, malteries, cider plants and other production facilities in more than 70 countries.

HEINEKEN

International brewer

www.heineken.com

Challenge

Leveraging HEINEKEN's excellent customer and distributor relationships to build new digital routes to the consumer that are future-fit – making brands and services available online when and where their customers want to purchase and interact.

Solution

Mobile app and desktop versions are available with portals for customers, distributions, and administrators. Sales representatives can also use the platform to track customer performance and train new users.

Result

With a branded global platform the team achieved go-live launches for 15 countries and standardized the launching process for the new ones. HEINEKEN achieved its goal to improve the CX and creating a robust order transfer system that allows 24/7 ordering, real-time stock insights, and access to account information.

Virto Commerce is a core part of rapidly expanding portfolio of digital sales solutions since 2018. Virto Commerce brings flexibility and speed to market and copes well with our often complex market dynamics. It allows us to serve our customers better, faster and smarter with Virto Commerce.

Sobir Djaffar

Director of Digital Products, Global E-Business, The HEINEKEN Company.

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