Multi-Channel eCommerce Platform
Run every sales channel from one foundation: catalogs, pricing, and inventory in one place.
Crafting Efficient Multi-Channel eCommerce Solutions with Virto Commerce
Multi-channel ecommerce is selling through several channels at once: brand websites, online marketplaces, social media, mobile apps, and offline channels such as in-store point of sale.
Running those channels from one platform means keeping catalogs, pricing, and inventory consistent everywhere you sell. Many ecommerce solutions do not fully solve this.
Virto Commerce gives you one foundation for every channel: a shared product catalog, pricing set per channel, and stock levels that stay in sync, so you can add channels as the business grows.
WHY VIRTO?
How Does Virto Commerce Simplify Multi-Channel Catalog Management?
Virto Commerce is built for what multi-channel ecommerce demands, so you can grow revenue, deepen customer engagement, and reduce costs.
Increase Revenue
Adding a new sales channel, and managing it alongside the ones you already run, lets you reach customer segments and markets you could not reach before. More channels mean more visibility and more chances to sell.
Improve Customer Engagement
Selling on multiple channels lets you meet customers where they already buy. That brings more traffic, raises brand awareness, and turns visits from each channel into sales.
Cut Transaction Costs
When one platform runs every channel, teams stop repeating the same work in separate systems, and overhead costs fall compared with running a system for each channel.
One Platform, Multiple Channels: The Standaard Boekhandel Success Story
Discover how Virto Commerce enabled Standaard Boekhandel, a leading bookstore chain, to manage multiple channels, including POS terminals, on a single platform.
Tailored Features for Multinational eCommerce
Unified Product Catalog
Channel-Specific Pricing
Effortlessly manage pricing models, including pricing tiers, volume discounts, validity periods, and other customized terms for each channel, tailored to different customer groups, sales volumes, and geographic regions.
Real-Time Cross-Channel Inventory
See inventory across multiple warehouses in real time. Stock levels sync automatically to every sales channel, so you avoid overselling and stockouts.
Multi-Currency, Multi-Language Localization
Multi-currency and multi-language support, along with customized business logic tailored to regional specifics, enable businesses to deliver a truly localized experience for international customers.
One Foundation. Multiple Applications
Virto Commerce gives you one foundation for different commerce models. It is built to change as your business does, so you can improve customer experience and run operations more efficiently.
For Manufacturers
Transform your market approach by redefining digital channels. New digital commerce strategies set you apart from competitors and let you create new business models and services.
For Service Providers
Customer experience is the heart of the service industry. Combine the flexibility of Virto Commerce with the customer focus of your business to improve how you deliver services.
For Multinationals
Scale quickly across diverse markets by adapting local solutions built with Virto Commerce, keeping the agility of a small company and the strength of a large enterprise.
For Retailers
Use Virto Commerce to stand out from the competition in the mature online retail market with a customer experience that is distinctly your own.
One Platform, Many Ways to Sell
INNOVATION-READY TECH STACK
Boosting eCommerce with Technical Excellence
The Virto Commerce Engine runs on Virto's Commerce Innovation Platform (CIP), built on cloud best practices. That foundation gives you the flexibility and resilience to adapt the engine as your business changes, and a reliable base for growing your digital commerce.
1. Virto Atomic Architecture™
Virto Atomic Architecture™ is the proprietary technology powering the Virto Commerce Engine, built on the core pillars of composability, an open ecosystem, high performance, and scalability. It lets you replace one capability at a time while the business keeps trading.
2. Managed Composable Platform
Built on Virto Atomic Architecture™, the Virto Commerce Engine is delivered as a managed composable platform: one that keeps working while you change it, and does not get harder to change as you go. Virto can run it for you in Virto Cloud, or your team can run it as a self-managed deployment. Either way, Virto and systems integrators (SIs) keep delivering improvements that add value over time.
3. eCommerce Frontend for Every Device
Modern frontend technology supports any digital commerce scenario. It works across all devices, delivers excellent performance, and is equally effective for acquiring new customers and building customer loyalty.
4. Open eCommerce Ecosystem
Flexible integration lets you embed a solution built on Virto Commerce technology into your existing enterprise systems, so operations keep running smoothly and scale easily.
Core Features for Multi-Channel Management
Increase Revenue
- Virtual catalogs
- High user adoption
- Large catalogs
- AI-based recommendations
- Personalized marketing
- Custom business scenarios
- Integration with marketing tools
- Prices personalization
- Quotes management
- B2B account profile
- Personalized content
- Product semantic search
Customer Engagement
- Real-time inventory
- Self-service ordering
- AI-based full-text search
- RFQ workflows
- Role-based access
- Bulk ordering
- Full product information
- Product review
- Product specifications
- AI assistants
- Contracts
- Flexible payment options
Simplify Operations
- Catalog management for large assortments
- High-order volumes
- Virtual catalogs
- Inventory management
- Advanced localization
- AI-assistants
- Customized workplaces
- BI reporting
- Channel-specific marketing
- Channel-specific pricing
- ERP integrations
- CRM integrations
Ready to Transform Your Multi-Channel Business?
See how Virto can run all your channels from one platform.
More about Multi Channel Sales
Benefits of Omnichannel eCommerceExplore the key benefits of omnichannel ecommerce compared to multichannel and discover how to give customers a consistent experience across all sales channels.
Multi-Store eCommerce StrategiesDiscover the advantages of multi-store ecommerce, explore real-world examples for managing multiple storefronts efficiently from a single dashboard.
A Guide to Omnichannel Customer ExperienceLearn how leading brands like Amazon and Apple create consistent omnichannel customer experiences. Discover key strategies and real-world examples to improve how customers move between your channels.