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Multi-Channel eCommerce Platform

Establish the ideal foundation for seamless and efficient multi-channel ecommerce management.
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Crafting Efficient Multi-Channel eCommerce Solutions with Virto Commerce

 

Multi-channel ecommerce is a strategy that enables businesses to sell products and services across various online and offline channels, including brand websites, online marketplaces, social media, mobile apps, and more.
 
Managing multiple sales channels from a single multi-channel ecommerce platform requires seamless control over catalogs, pricing, and inventory—an ongoing challenge that many ecommerce solutions fail to fully address.
 
Powered by the Virto Commerce Innovation Platform, Virto Commerce Engine provides a comprehensive suite of tools designed to build efficient, scalable, and future-proof multi-channel ecommerce solutions that drive growth in today's competitive landscape.

WHY VIRTO?

Simplify Multi-Brand Catalog Management with Virto Commerce

 

The Virto Commerce Engine is built to tackle the unique challenges of multi-channel ecommerce to grow revenue, enhance customer engagement, and reduce costs.
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Increase Revenue

 

Ability to add new channels and manage it easily allows reaching a wider audience, which helps tap into new customer segments and markets, increasing visibility and sales opportunities.

Growth

Improve Customer Engagement

Being present on multiple channels allows businesses to engage with customers at various touchpoints, driving more traffic, increasing brand awareness, and converting sales from different sources.

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Cut Transaction Costs

 

With a unified platform managing multiple channels, companies can streamline operations, reduce duplication of efforts, and lower overhead costs compared to managing separate systems for each channel.

Case Study

One Platform, Multiple Channels: The Standaard Boekhandel Success Story

Discover how Virto Commerce enabled a leading bookstore chain to seamlessly manage multiple channels, including POS terminals, all on a single platform.

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Tailored Features for Multinational eCommerce

Unified Product Catalog

Unlimited catalog performance, combined with a unique virtual catalog feature, ensures precise, channel-specific product representation at scale—without data duplication—delivering top-tier performance.

Channel-Specific Pricing

Effortlessly manage pricing models, including pricing tiers, volume discounts, validity periods, and other customized terms for each channel, tailored to different customer groups, sales volumes, and geographic regions.

Real-Time Cross-Channel Inventory

Real-time inventory visibility across multiple warehouses, combined with automatic syncing of stock levels across all sales channels, ensures efficient inventory management and prevents overselling or stockouts.

Powerful Localization Tools

 

Multi-currency and multi-language support, along with customized business logic tailored to regional specifics, enable businesses to deliver a truly localized experience for international customers.

One Foundation. Multiple Applications

 
The Virto Commerce Engine provides a reliable foundation for innovative ecommerce solutions, designed to lead in today’s fast-evolving business landscape by delivering superior digital customer experiences and driving exceptional operational efficiency.

For Manufacturers

Transform your market approach by redefining digital channels. Innovative digital commerce strategies drive differentiation and enable the creation of new business models and services.

For Service Providers

Customer experience is the heart of the service industry. Combine the flexibility of the Virto Commerce Engine with the customer centricity of your business to revolutionize service delivery.

For Multinationals

Leverage the benefits of rapid scaling across diverse markets by seamlessly adapting local solutions built with the Virto Commerce Engine, maintaining the agility of a small company while retaining the strength of a large enterprise.

For Innovative Retailers

Leverage the innovative potential of the Virto Commerce Engine to surpass the competition in the mature online retail market by delivering a truly unique customer experience.

One Solution, Endless eCommerce Possibilities
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INNOVATION-READY TECH STACK

Boosting eCommerce with Technical Excellence

 

The Virto Commerce Engine leverages the unique Virto Commerce Innovation Platform, designed on the principles of architectural excellence and cloud best practices. This foundation ensures unmatched flexibility, resilience, and seamless adaptability to meet evolving business demands, providing a powerful and reliable solution for digital commerce growth.

1. Virto Atomic Architecture

Virto Atomic Architecture is the proprietary technology powering the Virto Commerce Engine, built on the core pillars of composability, an open ecosystem, high performance, and scalability.

2. PaaS Delivery Model

Virto Commerce Engine is offered as a vendor-managed environment, where both the vendor and systems integrators (SIs) continuously deliver enhancements to increase its value for customers over time.

3. Powerful eCommerce Frontend

Modern frontend technology supports any digital commerce scenario. It works seamlessly across all devices, delivers excellent performance, and is equally effective for acquiring new customers and building customer loyalty.

4. Open eCommerce Ecosystem

Ultimate integration flexibility enables seamless embedding of the solution based on Virto Commerce technology into your existing enterprise digital ecosystem, ensuring continuous, smooth, and easily scalable operations.

Core Features for Multi-Brand Management

Increase Revenue

  • Virtual catalogs
  • High user adoption
  • Robust catalogs
  • AI-based recommendations
  • Personalized marketing
  • Custom business scenarios
  • Integration with marketing tools
  • Prices personalization
  • Quotes management
  • B2B account profile
  • Personalized content
  • Product semantic search

Customer Engagement

  • Real-time inventory
  • Self-service ordering
  • AI-based full-text search
  • RFQ workflows
  • Role-based access
  • Bulk ordering
  • Full product information
  • Product review
  • Product specifications
  • AI assistants
  • Contracts
  • Flexible payment options

Streamline Operations

  • Robust catalog management
  • High-order volumes
  • Virtual catalogs
  • Inventory management
  • Advanced localization
  • AI-assistants
  • Customized workplaces
  • BI reporting
  • Channel-specific marketing
  • Channel-specific pricing
  • ERP integrations
  • CRM integrations

Ready to Transform Your Multi-Channel Business?

See how Virto can revolutionize your operations.
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Virto Commerce platform

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