What Is a Multi-Store eCommerce Platform?


The multi-store e-commerce platform, when used, can provide different sets of benefits to different parts of the “selling” process as a whole, like clients, store owners, companies and their stores, distributors, franchises, or even administrative staff. As an example, here are the key benefits of multi-store e-commerce for clients, store owners and administrative staff:


  • Simple and convenient ordering across different vendors and suppliers – thanks to a variety of features like quick orders, punch card, re-ordering, ordering several units at once, and so on
  • Automatic catalog filtering to make sure that your staff only orders specific company-approved items from specific brands
  • Client-branding for stores with high-priority high-profile customers

Store owners

  • Support for both B2B and B2C
  • SEO customization to allow store owners to select preferred meta description and/or keywords
  • Complete access to all kinds of customer data including registration date, order history, wish lists and more
  • Custom product configuration and navigation, including page templates for more effortless product organization in catalogs
  • Various useful features coming from integration between a B2C or B2B market place and other software including ERP, CRM and numerous custom modules
  • Ability to provide sellers with stores within your own store, they can have their own catalog content, prices and other characteristics, and their positive aspects would also be reflected on you as a store owner
  • Customized shopping carts and proprietary checkout procedures to differentiate each of the stores
  • Government regulation compliance when it comes to clients’ payment data storage (PCI DSS)

Administrative staff

  • Custom themes for each store
  • Expansion up to the global level due to the extended scalability
  • Providing better customer support, especially when it comes to support-heavy operations
  • General maintenance streamlining to help with the management
  • Using the same product in several different stores
Of course, there are more parts of the process, and these are just a fraction of the benefits that you get after choosing to use a multi-store e-commerce platform. Using the right ecommerce solution out of many B2B commerce platforms allows your clients, suppliers and other business associates to get numerous benefits like branding, information tracking, improving your customer experience in general – and all of that within a single database, filled with orders and customer information. On the other hand, both distributors and franchises get extended control capabilities, like approving both prices and products on different levels.


Typically, multi-store e-commerce means inevitable data sharing between stores. The fact that there are data constantly moving between stores means those have to be well protected. That’s why multi-store e-commerce platforms have numerous features and services targeting security enhancement, amongst all things. This also includes the ability of the system as a whole to acquire payments through several different payment gateways supported on the system level. The system’s specific design of the system in general allows easier access to the content from any device.


Managing good customer experience is one of the key points of stores in general, and most of the time, a single store would be able to do exactly that within his assortment of products. But when it comes to multi-store e-commerce platforms – the number of possible problems increases with the number of stores included. That is why both seamless integration and advanced marketplace software are the key points of multi-store e-commerce in general. One interesting point about customer experience and integration is that a lot of times creating a variety of complex catalogs and offering a lot of products doesn’t just give you money – all those efforts are creating a customer experience that is more positive than before. Going just a bit further into creating better customer experience other than expanding customer’s choice of products may become an excellent SEO-positive content that’ll drive even more traffic to your specific store.

The Choice

Choosing the right developer or vendor would allow you to fully embrace all of the benefits of multi-store e-commerce as a trend. By creating and managing multiple stores within one trustworthy platform, like asp e-commerce one, you can deliver your customers the best experience possible at each of your stores - all of that goes a long way in making your multi-store e-commerce as successful as possible.

We are a fast-growing business, so we need a platform

that would not only allow us

to expand but also keep up with the ever-growing needs
and demands of our sales strategies. 

By switching to this solution,
we are adopting technologies that will allow us

to add new channels easily

and customize the product catalog for each of them

while keeping track of the overall sales and assortment.

Andreas Kardell, CTO at Proffsmagasinet.se

Schedule a quick demo

Ilse Lauwens
linkedin icon Director Marketing