Backoffice functional scenarios
Overview
Backoffice scenarios describe how to impact the customer experience in the backend through the eCommerce data management: catalog, prices, personalization, and many other topics.
Backoffice scenarios may intersect with the information that you can find in Customer journey steps description.
The difference is that Customer journey steps description is focused on customer scenarios, and Backoffice scenarios description is more focused on seller employee experience and data management. While in the end these both ways lead to the same information.
To use the Backoffice documentation you should just find the area that you are interested in and check related page(s) mentioned in the "Link" column.
Functional areas
| Step | Description | Link |
|---|---|---|
| Product management | Product infromation management, management of properties, variations, images, etc. | Product management, Product variations, Manage product properties, Manage product search index, Product indexing, View product variations |
| Category management | Functionality for catalog taxonomy management, incuding categories, properties, etc. | Category management |
| Search management | Search in Experience API for front end users; native integration with Azure, Elastic Search; plugin for fast integration with custom search engine | Search on the front end, Module search, Azure search native integration, Elastic search native integration, Search engine architecture |
| DAM | Managing assets | Image tools, Asset management |
| Content management | Since Virto Commerce is a headless eCommerce platform we recommend using third-party solutions for content management. Some limited content management capabilities are also available in Virto. | Integrations, Content management |
| Price management | Price lists management, granular prices assignment (prices personalization), solving complicated B2B2X pricing scenarios. Integration with third-party real-time or non real-time price engine | Price module overview, Create price list, Assign a price list to the target audience, Assign a price to the product, Price export and import, Integration guide |
| Promotions management | Setting promotions of different kinds targeted on different target audiences, applying coupons, conditions management. Extending promo engine by developers | Creating and managing promotions, Out-of-the-box promotion rules, Target audience, Combinations of promotions |
| Inventory management | Realtime inventory management, integration with ERP and other third-party data sources | Inventory overview |
| Upsell and cross-sell management | Upsell and cross-sell tools: products associations, dynamic products associations, personalization | Products associations, Dynamic Product Associations, Personalization |
| Warehouses management | Managing fulfillment centers and inventory | Manage fulfillment center |
| Store management | Managing stores (channels) in Virto Commerce, secified catalog targeting | Stores, Virtual catalogs |
| Delivery management | Shipment providers integration and management | Shippment module |
| Order management | Orders management, order statuses management, document-based model, order details | Order management |
| User management | Security management, users, roles, relation with cutomers and employees. | Security, Contacts |
| Web analytics | Sitemap management, store SEO settings, Google analytics integrations | Sitemap mangement, Google analytics integratons, Store SEO settings, Category SEO management |
| Reporting | Absolutely all data in Virto are available through the API. That is why we recommend using specialized reporting solutions that fit you best. One of the most common options that we recommend is Power BI by Microsoft. | Integration guide |
| Localization / regionalization management | Multi-language, multi-currency | Manage lanuages in store, Permissions localization, Currency management, Catalog localization |
| Integrations | How to integrate Virto Commerce with other solutions | Architecture reference in Azure, Integration guide |
| Event bus extensibility | Integrating and extending Virto with the event bus, low code development. | VC extensibility with event bus, video 1,VC extensibility with event bus, video 2 |
| Webhooks extensibility | Integrating and extending Virto with the event bus, low code development. | Webhooks |
Last update:
December 18, 2022