B2B2C Marketplace for Distributors

The only way to deliver a unique customer experience over the long term is to grow your own e-commerce solution on top of a reliable enterprise e-commerce platform.
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Everything you need to run your own
B2B2C online marketplace

An enterprise-ready solution that allows you to build your own marketplace with the custom business model and unique user experience.

Create your Custom Marketplace Model

Ability to delegate or restrict any function to the seller's users. Possibility to limit your seller with a variety of products, customers, prices, promotions he is authorized to work with.

White Label Solution for Niche Marketplaces
By using Virto Commerce as a white label solution, you can create your own design and draw an absolutely unique user experience that would be a real differentiator.
Seamless Connectivity for Suppliers and Customers

Virto Commerce cloud-native platform allows suppliers and customers to connect directly via API and get access to any function you would like to delegate: managing products, pricing, inventory, promotions, customer segments.

Distributors make a step towards direct connection
to end customers

Virto Commerce B2B2C Marketplace opens multiple opportunities for distributors to seamlessly extend the market
and connect directly to end consumers, eliminating the risk of dependency on smaller re-sellers and retail.

Why distributors trust Virto Commerce Marketplace?

Start delivering a unique user experience within a few months and continue to improve your online marketplace without any restrictions.

Resolves multi-channel scenarios of any complexity

Provide any B2B or B2C scenario in web, mobile, chatbots to your sellers and buyers or just let them integrate directly to your marketplace for 100% seamless connectivity.

Trusted by enterprises around the world
By using Virto Commerce as a white label solution, you can create your own design and draw an absolutely unique user experience that would be a real differentiator.
Absolute freedom for your digital strategy
Virto Commerce provides absolute out-of-the-box flexibility, solves critical challenges, and gives total freedom of integration with any ERP, marketing tools or AI services.

The main features of the Virto Commerce B2B2C Marketplace

Personalized digital catalog management

Rich digital catalog management functionality with flexible taxonomy and personalized availability can be easily integrated with ERP, external catalogs or an enterprise PIM engine.

Pricing and marketing for B2B and B2C scenarios

It offers customized pricing rules of any complexity for purchasing companies, so every user of the company concerned can see their own products, prices and promotions.


Multiple options for up-sell and cross-selling technologies include flexible management of product association lists and integration with AI recommendation services.

Checkout, order and stock management

Creating order drafts, submitting orders, reordering, submitting quotes and real-time access to order status makes everything 100% transparent for your customers.

B2B specific scenarios

Account-based pricing and marketing, flexible role-based management, customized or contract-based access to products and services, full access to business data in the cabinet.

B2C specific user scenarios

Anonymous user checkout, public-use coupons​, subscriptions, social login, split shipments and other B2C specific features are required to make your marketplace work as a proper retail solution.

Integrated with best-in-breed search engines
Out-of-the-box integration with the best search solutions on the market, including  Elastic Search and Azure Search.
Support friendly
You can always check a log history or log in on behalf of a seller's user, see what he sees and solve the problem or help make an order.
API integrations for your sellers and buyers
Absolute freedom in API integrations allows that any function available in the marketplace is available through API: catalog, price, promotions, customer management, merchandising, ordering etc.

A Few Words From Our Clients

 Cornelius Munz
Cornelius Munz

We were seeking a 100% customizable .NET platform with superior support options. By choosing Virto Commerce, we successfully launched the website, our clientele has become more engaged, and we have increased the turnover.




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 Sobir Djaffar
Sobir Djaffar
Director of Digital Products
Virto Commerce has been a core part of a rapidly expanding portfolio of digital sales solutions since 2018. Virto Commerce brings flexibility and speed to the market and copes well with our often complex market dynamics. It allows us to serve our customers better, faster, and smarter.


 Richard Birksteiner
Richard Birksteiner

The value of the Virto Commerce platform has been tremendous for us, specifically in enabling us to craft a flexible B2B solution without short- and long-term limitations. Virto Commerce has been a great partner for us because they are ready to deliver all B2B scenarios and out-of-the-box technologies.

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 Andreas Kardell
Andreas Kardell

We only adopt technologies that easily enable new business channels, flexibly customize product catalogs, and accurately track overall sales performance, and Virto Commerce solves all of these.




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 Michael Theebe
Michael Theebe
Marketing Manager

Virto Commerce was the best fit for De Klok Dranken as it combined cost-effectiveness with functionality, flexibility, and scalability – today and in the long term.





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 Isaac Barnes
Isaac Barnes
Vice President

We chose Virto Commerce for the Executive Office of the US Government supply chain solution because it is the only platform that could meet our business user requirements and the technical requirements of being customizable, flexible, secure, open source, and built on a Microsoft .NET technology stack.

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 Philippe Stephan
Philippe Stephan

Virto Commerce has helped us completely rebuild our marketplace solution. Our Virto Commerce Catalog now covers all our complex marketplace scenarios and has materially increased end-user experience, unlocked new revenue, and decreased maintenance costs. Using GraphQL and Elastic Search is just awesome!

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 Stijn De Vos
Stijn De Vos
Lead Expert
With Virto Commerce, we have easily extended the product offering and improved the search functionality for their two brands. In short, we found a .NET eCommerce platform that is capable of processing a product catalog of over 15 million products and customer orders in 207 fulfillment centers without any hurdle.
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 Chetan Ramachandra
Chetan Ramachandra
Development Manager

Virto Commerce offers a unique architectural approach that has infinite adaptivity. Everything is just doable on Virto. So far, we have added more than 50 modules and extended our platform without any limitations. Each time, we can confidently say "yes" when the business asks for new features.


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We believe that a software should fit your digital strategy but not the other way around.

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