B2B2C Marketplace for Distributors

The only way to deliver a unique customer experience over the long term is to grow your own e-commerce solution on top of a reliable enterprise e-commerce platform

Everything you need to run your own B2B2C online marketplace

An enterprise-ready solution that allows you to build your own marketplace with the custom business model and unique user experience
Create your custom marketplace model
Create your custom marketplace model
Ability to delegate or restrict any function to the seller's users. Possibility to limit your seller with a variety of products, customers, prices, promotions he is authorized to work with.
White label solution for niche marketplaces
White label solution for niche marketplaces
By using Virto Commerce as a white label solution, you can create your own design and draw an absolutely unique user experience that would be a real differentiator.
Seamless connectivity for sellers, buyers, service providers
Seamless connectivity for sellers, buyers, service providers
Virto Commerce cloud-native platform allows suppliers and customers to connect directly via API and get access to any function you would like to delegate: managing products, pricing, inventory, promotions, customer segments.
Distributors make a step towards direct connection to end customers

Virto Commerce B2B2C Marketplace opens multiple opportunities for distributors to seamlessly extend the market and connect directly to end consumers, eliminating the risk of dependency on smaller re-sellers and retail.

Why distributors trust Virto Commerce Marketplace?

Start delivering a unique user experience within a few months and continue to improve your online marketplace without any restrictions.
Resolves multi-channel scenarios of any complexity
Provide any B2B or B2C scenario in web, mobile, chatbots to your sellers and buyers or just let them integrate directly to your marketplace for 100% seamless connectivity.
Trusted by enterprises around the world
Marketplaces based on the Virto Commerce platform are used by enterprises around the world to apply their unique business models and provide the best user experience to their customers.
Absolute freedom for your digital strategy
Virto Commerce provides absolute out-of-the-box flexibility, solves critical challenges, and gives total freedom of integration with any ERP, marketing tools or AI services.

Discover how Virto Commerce Marketplace solves distributors e-commerce challenges

The main features of the Virto Commerce B2B2C Marketplace

Personalized digital catalog management

Rich digital catalog management functionality with flexible taxonomy and personalized availability can be easily integrated with ERP, external catalogs or an enterprise PIM engine.

Pricing and marketing for B2B and B2C scenarios

It offers customized pricing rules of any complexity for purchasing companies, so every user of the company concerned can see their own products, prices and promotions.


Multiple options for up-sell and cross-selling technologies include flexible management of product association lists and integration with AI recommendation services.

Checkout, order and stock management

Creating order drafts, submitting orders, reordering, submitting quotes and real-time access to order status makes everything 100% transparent for your customers.

B2B specific scenarios

Account-based pricing and marketing, flexible role-based management, customized or contract-based access to products and services, full access to business data in the cabinet.

B2C specific user scenarios

Anonymous user checkout, public-use coupons​, subscriptions, social login, split shipments and other B2C specific features are required to make your marketplace work as a proper retail solution.

Integrated with best-in-breed search engines

Out-of-the-box integration with the best search solutions on the market, including  Elastic Search and Azure Search.

Support friendly

You can always check a log history or log in on behalf of a seller's user, see what he sees and solve the problem or help make an order.

API integrations for your sellers and buyers

Absolute freedom in API integrations allows that any function available in the marketplace is available through API: catalog, price, promotions, customer management, merchandising, ordering etc.

Book a demo to check how Virto Commerce resolves your requirements

We believe that a software should fit your digital strategy but not the other way around