The best agile B2B e-commerce solution


While there are similarities between B2C and B2B ecommerce platforms, or b2b e-commerce software, the actual B2B e-commerce solutions are quite different, and present a number of unique characteristics and challenges at every stage of the business process. This means that, for a successful B2B e-commerce solution implementation, in both the short and long term, the architecture and functionality of the platform needs to be specific to the B2B market. So while certain business activities, such as a product marketplace, may seem similar between B2B and B2C, the actual business logic and processes are drastically different.


By using the cloud in B2B ecommerce software, businesses are able to eliminate infrastructural limitations that hinder business growth. With this limitation removed, departments can grow and adapt as fast as they need to. With instant, on-demand scaling, marketing campaigns can be executed as fast as they need to, while transparent budgeting allows for easier budget planning and accounting. Plus, with fast upgrades and low maintenance, time can be spent on tasks that affect the bottom line, such as developing new business models or expanding distributor models.


B2b e-commerce software trends are quickly changing. These days, companies expect tools that allow them to adapt to market trends, with the shortest time-to-market. This is no different for B2B ecommerce software, where flexibility is especially important. Open source is the market standard for b2b ecommerce software, which in turn helps reduce implementation risks, as well as making team training and support easier.  Choosing closed source B2B ecommerce software is a risky proposition, limiting you to relying on the vendor for changes to the code and functionality. 

B2B e-commerce solutions are revolutionizing transactional protocols and processes. Every step in the customer fulfillment process, from merchandising to financial services, is optimized by a well designed B2B ecommerce platform.  The best B2B ecommerce platform will contain the following: 

Corporate Account Management

Flexible B2B e-commerce software architecture, combined with sophisticated rules and management features, allow for a whole spectrum of business scenarios, while also customizing the B2B experience for each company.  Leverage the power of a customized b2b e-commerce solution.

Quote Management and Price Negotiation

B2B purchase deals can be a complex process, with multiple stages and approval processes with multiple stakeholders. It can also differ from one company to another, which is why it’s so important to have your ERP systems integrated and your communication with customers and partners seamless. This way orders can go off without a hitch, and conversion rates increase.

Multiple Stores, Channels, Regions all in a Single B2B Ecommerce Platform

The best B2B ecommerce platform should be able to scale at any scenario, whether it’s one storefront or hundreds. With our platform, you can create a unique online store for a large client, or build a distributor network across multiple countries, all the while accounting for different languages and local laws and tax systems.

B2B Catalog Negotiation and Price Management

With our personalization system, you can customize catalogs to include detailed history of the customer relationship, an esssential component of b2b ecommerce software. This allows for the adjustment of catalog items based on the agreements you have with the customer, their budget, and previous quotes. This in turn shortens the negotiation process and improves customer loyalty. 

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KEVIN CORY VP-Technology and Strategic Planning, GC Incentives

The new B2B platform takes advantage of a lot of the latest thoughts on high performance, high quality software development. By adopting this B2B ecommerce solution, we are adopting technologies that will allow us to better structure how we build the rest of our systems internally.


Using Virto Commerce platform capabilities we have created very powerful system of gathering, publication and managing customer reviews. This system helps Kupinatao customers make the right choice out of millions of positions and drives our sales.

OLGA LOMKO Marketing Director

Virto Commerce lets us reduce the number of people involved in management of B2B product promotions from six to one. We don’t depend on IT guys anymore, and everybody benefits from this.

Google Analytics Enhanced

Google Ecommerce Analytics module allows you to use the newly launched feature of Google Analytics - Enchanced Ecommerce.

Mailchimp Integration

Integration with MailChimp email system.

Sendgrid Integration Module

Provide email marketing campaigns using SendGrid innovative module.

Marketo Integration Module

Attract more buyers, nurture leads, identify opportunities and deliver sales orders with Marketo integration.

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