Learn how beverage distributor De Klok Dranken quenches its e-commerce thirst
De Klok Dranken has a passion for the beverage industry and believes they can always do better. Therefore, De Klok Dranken advises customers on getting a higher ROI out of its product assortment and create growth together. They decided to make some digital effort in order to improve in customer satisfaction scores and increased customer loyalty.
In order to accommodate this, De Klok Dranken deployed a new e-commerce platform and was keen on keeping their existing capabilities when they switched to a new platform. Among others, all the external customers of De Klok Dranken needed to access and use the site by placing their orders through the new platform with their own login and customized product selection visible to them.
Their previous e-commerce platform could no longer meet the company’s current or future needs due to technical limitations, high development costs, and no alignment with future and strategic plans for growth. That is why they have built a new e-commerce platform that is future-proof, flexible, scalable, easy-to-useand where further development is easy, quick, and cost-effective. In addition, all of De Klok Dranken’s customers will have their own custom-made login and product details visible with the newest techniques available.
The main challenge was to replatform and ‘rebuild’ the platform with a new look & feel, but to also be sure the existing capabilities were retained and/or improved to provide an even richer interface.
User experience was of high priority. The platform itself required robust capabilities to accommodate the large number of functionalities in the current site, while providing the ability to add significant improvementsand meet requirements of future development and new ideas.
The platform had to be a headless solution with integration to external CMS packages, SAP and import and export data. Finding a solution that had no technical limitations with regard to the long-term vision and strategy of De Klok Dranken was a must.