Ecommerce Product Reviews for B2B Catalogs
Collect reviews after completed orders, keep spam and off-topic content out, and show ratings and photos on the product page to build trust and cut return rates.
Virto Commerce builds ecommerce product reviews into its B2B ecommerce platform, so customers can rate and review products and your team sees what they think of the products, the catalog, and fulfillment. The module fits manufacturers selling through distributors, including those running large catalogs, and companies running D2C alongside wholesale.
Email reminders go to customers who made a purchase, asking them to share their experience. Submitted reviews arrive in the admin panel, where your team approves or rejects them. Approved reviews are published and count toward the product rating. Businesses running multiple stores keep the reviews for each store separate.
On the product page, product ratings and reviews appear as part-filled stars that show the real average, with correctly worded review counts, larger image previews, and a photo carousel customers can move through with the keyboard.
Product Reviews at a Glance
- Built in: A platform module you switch on in the admin settings.
- Requested by email: Reminders go to customers who made a purchase.
- Rated: Approved reviews count toward the product rating.
- Per store: Each store keeps its own reviews.
- Configurable rating: Set how the product rating is calculated.
What Ecommerce Product Reviews Deliver for Your Business
- Feedback from buyers you rarely hear from: Manufacturers selling through distributors seldom get direct input from the people using their products. Reviews on your own storefront bring it back, along with comments on the catalog and order fulfillment.
- Fewer wrong orders from large catalogs: Buyers working through a large catalog can see what other customers say before they order, which helps them choose the right item and keeps returns down.
- Product pages that earn their place in search: Reviews add fresh, product-specific content to each page, which supports organic search performance alongside customer trust.
Watch Our Interactive Demo for More Information
Reviews help businesses see the strong and weak points in the product line and the order fulfillment process, improve customer relationships, and provide data for analytics and marketing campaigns. In B2B, where buyers order from account-specific catalogs and pricing, feedback collected after a real order carries more weight than a bare star rating. Moderation and email reminders keep product review management simple.
Find out more about review management in Virto’s user guide.
Your Questions, Answered
Product reviews are built into the platform as the Rating and Reviews module. You switch them on in the admin settings and manage them from the admin panel, so there is no separate ratings and reviews platform to connect to your catalog.
The module sends email reminders to customers who made a purchase, asking them to review it. For a B2B business, that means the people who place orders for their companies get the prompt, and submitted reviews arrive in the admin panel for your team to manage.
Yes. A review is flagged as verified when it comes from a customer with a completed order for that product, and the flag appears next to the review on the product page.
Yes. The module works with a single store or several, and each store holds its own reviews. A business running separate stores for different brands or customer groups keeps reviews separate for each store.
B2B catalogs usually collect far fewer reviews than retail, so each one carries more weight. That puts the emphasis on collecting reviews after real orders and choosing a rating method that suits low volumes, rather than chasing review counts.
Setup happens in the admin panel. You switch product reviews on in the settings, enable the email reminder, and customize the reminder email in Notifications, including per store.
In the admin panel, under Rating and Reviews in the main menu. Your team sees the list of submitted reviews there and approves or rejects each one.
Reviews are moderated in the admin panel by users who have the right permission. Moderation can be limited by store, so a team responsible for one brand can approve or reject reviews for that brand without access to the others.
Yes. The rating calculator is configurable, with a simple average or the Wilson method as options. Approved reviews count toward the rating.
Yes. The product page shows larger image previews, and the photo carousel can be moved through with the keyboard.
Yes. Reviews can be submitted and retrieved through the platform’s REST API, and the storefront GraphQL API includes a customerReviews query and a createCustomerReview mutation. Your team can feed review data into analytics or other systems, and the integrations catalogue shows what Virto already connects to.
