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Product Configuration Options

Empower customers to personalize their purchases and meet their unique needs with configurable products.  

 

Configurable products ensure users find exactly what they’re looking for by tailoring products to their preferences. Predefine variations—such as color, size, material, shape, add-ons—that customers can choose from. Offer both required and optional variations to guide customers toward the right product, increasing satisfaction and conversion rates. 

What the configurable products feature delivers for your business: 

  • Increased customer satisfaction: Configurable products, kits, and bundles help customers tailor products according to their preferences and be more confident with their orders. 

  • Elevated customer experience: Interactive configuration options engage users, reduce bounce rates, and turn shopping into an enjoyable experience.  

  • Increased sales: Configuration options encourage users to adapt default products, leading to stronger loyalty and higher sales.  

  • Upsell opportunities: Variations, add-ons, kits, and bundles create natural upsell routes and increase average order value.  

Watch Our Interactive Demo for More Information

Enhance your product offerings with configurable products. Find our more about possible configurations in Virto's user guide.

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