AI-Powered Product Content Generation

Virto’s AI-Powered Product Content Generation feature automates the creation of product descriptions, attributes, and SEO-ready texts using only a product name or minimal input. The system uses enterprise-grade generative AI models to produce structured, contextual, and brand-consistent product content that fits your catalog rules, taxonomy, and B2B/B2C workflows.

Perfect for manufacturers, distributors, retailers, and marketplace operators who manage large, dynamic catalogs and need fast, accurate product data at scale.

AI-powered product content generation capabilities are available through Virto’s Commerce Innovation Platform—a composable, headless, PaaS eCommerce solution for B2B, B2C, and D2C.

Virto’s AI content generation feature is an integrated tool that automatically produces product descriptions, bullet points, attributes, long/short copy, and SEO-ready content for enterprise ecommerce catalogs.

Unlike generic “AI writing tools,” Virto’s feature is fully connected to your product catalog, category structure, and business rules. It ensures generated content is contextualized, correctly structured, and ready to use across B2B catalogs, B2C storefronts, and multi-vendor marketplaces.

This feature works seamlessly in complex environments with thousands or millions of SKUs, ensuring consistency even when source data from vendors or suppliers is incomplete.

• Automated product descriptions: Generate long, short, or bullet-point descriptions tailored to your brand voice and category conventions. 

• Attribute & property generation: Fill missing attributes such as material, color, weight, category, or intended use based only on minimal product information.

• SEO-optimized copywriting: Create titles and descriptions aligned with search intent, improving product discoverability and organic ranking.

• Standardization for marketplaces: Normalize inconsistent vendor-provided data and unify product content across multiple sellers.

• Bulk generation & batch uploads: Generate content for hundreds or thousands of SKUs at once, ideal for new catalog onboarding.

• For Manufacturers: Generate spec-based marketing copy or localized descriptions during product lifecycle management, right from internal PIM or ERP data. 

• For Distributors: Onboard thousands of SKUs from dozens of manufacturers, even when source data is inconsistent or incomplete. Automatically generate missing attributes and compliant descriptions to speed up publication. 

• For Retailers: Enrich long-tail or seasonal product listings with optimized, unique content without relying on manual copywriting or spreadsheets.

• For Marketplace Operators: Standardize content coming from multiple vendors to ensure consistent categories, formatting, and SEO quality across your marketplace. 

• For Catalog Managers: Automatically populate required properties such as material, color, category, size, or compatibility based on the product name or sparse metadata.

• Up to 80% faster content creation: Significantly reduce manual effort and accelerate time-to-publish for new SKUs.  

• Consistent, error-free content: Enforce quality and formatting standards across large, distributed teams and multi-vendor catalogs.

• Better SEO & discoverability: Publish SEO-optimized content that helps users find products faster—both on your site and through search engines.

• Faster product launches: Ideal for large seasonal drops, vendor onboarding, or marketplace growth. 

• Reduced dependency on copywriting resources: Eliminate repetitive manual work and allow merchandisers to focus on strategy, not data entry.

• Improved customer experience: Rich, descriptive, accurate product content improves conversion and decreases returns.

Learn more about this and other features in our user guide.