Account-Specific Pricing and Catalogs

Create a personalized shopping experience with targeted pricing strategies. Offer account-specific pricing and catalogs to customers based on their segment, contract, or relationship status with your company. Control product and category visibility to ensure each user group only sees the most relevant offerings.

Set up and manage everything straight from the admin portal—no coding required:

Set prices and discounts are assigned to entire customer accounts and organizations rather than individual users.
Add multiple contracts and price lists to different departments or segments within the company.
Have new users automatically inherit account-specific pricing and catalog settings.

What the account-specific pricing and catalogs feature delivers for your business:

Supported B2B sales flows: Addressing complex B2B purchasing processes with customized price lists, catalogs, and terms lay the foundation for successful large-scale and wholesale ordering, facilitating scalability and business growth.
Increased conversion rates: Custom price lists and catalogs that only display relevant products or categories simplify the buying process, reduce decision fatigue, and help lower cart abandonment.
Improved customer satisfaction: Account-specific price lists and catalogs eliminate irrelevant stock, optimize buyers’ purchasing workflow, and save their time—all contributing to better customer experience and satisfaction levels.

Empower your business to deliver personalized catalogs, prices, and offers to streamline sales, accommodate contractual requirements, and adapt to complex markets. Discover more about the unique pricing and catalog functionality of Virto Commerce by visiting our user guide.