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Pricing Capabilities in Virto

Implement flexible and scalable pricing strategies tailored to your business model — including contract pricing, volume discounts, customer-specific rates, and tiered structures. Virto Commerce also supports configurable pricing based on product composition and selected options. This page showcases all dynamic pricing capabilities for B2B, B2C, and D2C scenarios.

New

B2B

Advanced Pricing Engine

A runtime pricing engine with no manual overrides and no discrepancy across channels.

Quote Approval & Convert-to-Order

Deliver tailored prices and product catalogs to each customer account and enhance the buying experience.

Configure, Price, Quote (CPQ)

Streamline B2B sales with Virto CPQ: product config, pricing, accurate quotes.

Contract-Based Catalogs

Personalize product assortments and pricing with flexible contract management.

Discounts

Create flexible product and shipping discounts and promotions.

Payment Terms

Empower your customers with a variety of payment terms tailored to their business needs.

Personalized Pricing

Create personalized pricing for different customers and partners.

Pricing Integration

Synchronize pricing across all systems with real-time updates, ERP integration, and flexible APIs.

You Custom Feature—Backed by Virto Commerce

View All Cases

Bosch creates a custom order-splitting module for multi-provider fulfillment

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Embroidery Designs customizes 40+ modules to support a multi-tenant B2C marketplace

Learn More

Innovadis boasts a library of 30+ custom modules, from shipping logic to checkout flows

Learn More

Explore Virto Commerce Insights

WHITEPAPER

Virto’s Commerce Innovation Platform: Architectural Guidelines

COMPARISONS

Virto vs. Other Platforms

VIRTO OVERVIEW

Virto Marketplace: Initial Evaluation Brief

VIRTO OVERVIEW

eCommerce Cost Guide

Success Stories

Virto & Gladcloud

Virto Commerce Named a Niche Player in the 2025 Gartner® Magic Quadrant™

Pricing Capabilities in Virto

You Custom Feature—Backed by Virto Commerce

Bosch creates a custom order-splitting module for multi-provider fulfillment

Embroidery Designs customizes 40+ modules to support a multi-tenant B2C marketplace

Innovadis boasts a library of 30+ custom modules, from shipping logic to checkout flows

Explore Virto Commerce Insights

Virto’s Commerce Innovation Platform: Architectural Guidelines

Virto vs. Other Platforms

Virto Marketplace: Initial Evaluation Brief

Virto's Platform: Initial Evaluation Brief