B2B Customer Portal Powered by Virto Commerce
Give your B2B customers one self-service portal for placing and tracking orders and finding the information they need, built for manufacturers, distributors and multi-entity businesses.
VIRTO B2B CUSTOMER PORTAL
Create a Unique B2B Customer Portal with Embedded Tailored eCommerce Capabilities
A B2B customer portal gives your business customers one secure place to use self-service tools and find the documents and information that belong to their account, without calling your team. B2B customers now expect that portal to handle ordering too, and to be as easy to use as any online store.
Virto Portal lets you build a customer portal around the way you work with your customers. It combines traditional customer portal features with full ecommerce functionality, so customers can find information and place orders in one place.
WHY VIRTO?
Personalized Self-Service with Built-In eCommerce for B2B Customers
Cut manual work, grow revenue, and work more closely with your customers by combining self-service options, information access, and flexible e-commerce capabilities in one portal.
Self-Service for Routine Requests
Virto Portal gives B2B customers a secure online space to use self-service tools and manage their own orders, without contacting your support team. Routine requests move to self-service, so your staff spend less time processing them.
Collect Customer Insights
Gather data on B2B customer behavior and purchasing patterns to track customer segments, spot trends and preferences, see what keeps customers engaged, and refine your business strategy.
Increase Loyalty
Boost B2B customer loyalty by offering effective, time-saving personalized self-service options, tailored content, and faster, more efficient order management, that keeps customers coming back.
Redesign Canadian Aircraft's B2B Customer Portal with Virto Commerce
Discover how a Canadian aircraft company redesigned its customer portal to reduce manual work and build customer loyalty.
Tailored Features for B2B Customer Portal
Account Management
eCommerce Capabilities
B2C and B2B eCommerce functionality includes product management, orders, CPQ (Configure, Price, Quote), subscriptions, and more, so buyers can configure, quote, and order in one place.
Integration with Your Existing Systems
The Virto Customer Portal is a self-service hub designed for easy integration with both internal and external systems, providing customers with selective access to the information and functions they need for self-service scenarios execution.
Mobile-First Experience
All self-service operations and information are easily accessible across web, mobile, and any preferred device, integrating portal interactions into the user's daily workflow, no matter their location.
One Foundation. Multiple Applications
Virto Portal is a reliable foundation for any portal that combines ecommerce with self-service and content, tailored to the needs of a specific industry or market.
Loyalty Portal
Engage customers and boost loyalty by offering rewards for achievements, flexible redemption options, and a variety of interactive features through a loyalty portal powered by Virto Portal technology.
Manufacturer's Portal
Improve collaboration with partners, make your supply chain more efficient, and grow sales with a tailored ecommerce portal or manufacturing marketplace connected to your enterprise applications.
Distributor Portal
Boost distributor efficiency by offering role-based access to the product information distributors need (product certificates, marketing materials, ordering capabilities) within a single, centralized platform based on Virto Portal.
B2B Portal
A portal solution for businesses with corporate account structures and customer-specific pricing. Enjoy features like corporate account management, account-based pricing, personalized catalogs, custom workflows, RFQ management, and advanced self-service tools.
Content-Driven eCommerce
Use Virto Portal to make content, such as documentation, blog posts, and research papers, part of how buyers decide what to purchase.
Vendor Portal
Work more closely with suppliers, simplify supply chain processes, and improve data accuracy through clearer communication and more efficient operations.
One Solution, Endless eCommerce Possibilities
INNOVATION-READY TECH STACK
Boosting eCommerce with Technical Excellence
Virto Portal runs on Virto's Commerce Innovation Platform (CIP), built on cloud best practices. That foundation gives you the flexibility and resilience to adapt the portal as your business changes, and a reliable base for growing your digital commerce.
1. Virto Atomic Architecture™
Virto Atomic Architecture™ is the proprietary technology powering the Virto Portal, built on the core pillars of composability, an open ecosystem, high performance, and scalability. It lets you replace one capability at a time while the business keeps trading.
2. Managed Composable Platform
Built on Virto Atomic Architecture™, Virto Portal is delivered as a managed composable platform: one that keeps working while you change it, and does not get harder to change as you go. Virto can run it for you in Virto Cloud, or your team can run it as a self-managed deployment. Either way, Virto and systems integrators (SIs) keep delivering improvements that add value over time.
3. eCommerce Frontend for Every Device
Modern frontend technology supports any digital commerce scenario. It works across all devices, delivers excellent performance, and is equally effective for acquiring new customers and building customer loyalty.
4. Open eCommerce Ecosystem
Ultimate integration flexibility enables effortless embedding of the solution based on Virto Commerce technology into your existing enterprise digital ecosystem, ensuring continuous, smooth, and easily scalable operations.
Key Features for B2B Customer Portal
Reduce Manual Work
- Catalog management
- Products semantic search
- Documents full-text search
- Custom workflows
- Customer dashboards
- B2B accounts
- Contract management
- Employees management
- Roles and permissions
- AI-based recommendations
- Custom currencies, points
- Content localization
Collect Customer Insights
- Order tracking
- User activity tracking
- Power BI integration
- Full data access
- Google analytics
- Hotjar integration
- Role-based access
- Advanced analytics
- Advanced localization
- AI-based full-text search
- Search history
- Order history
Increase Revenue
- AI assistants
- AI-based recommendations
- Push-notifications
- Flexible pricing
- B2B contracts
- Personalized content
- Personalized catalog
- Self-services
- Granular roles management
- Notification management
- Communications
- Personalized marketing
See Virto B2B Customer Portal in Action
Schedule a demo and see how Virto Portal lets your customers find information and place orders on their own.
Learn More about Customer Experience
Customer Portals for B2B Pharma Sales
Explore the fundamentals of B2B customer portals for pharma sales. Learn top requirements, onboarding processes, catalog structure, and how to choose the right solution.
B2B Customer Journey: A Practical Guide for GrowthMaster the B2B customer journey with this practical guide. Learn to map touchpoints, refine each experience, and improve customer satisfaction.
B2B Customer Portals: A Guide and Real-World ExamplesDiscover everything about B2B customer portals, including their benefits, architecture, and real-world examples. Learn how Virto Commerce can help you implement personalized self-service solutions.