Content-Driven eCommerce Powered by Virto Portal
Give your customers the product content they need to make informed decisions, from certificates to research papers, right where they order.
PORTAL FOR CONTENT-RICH ECOMMERCE PROJECTS
Boost Customer Engagement with Content-Driven eCommerce
B2B buyers rely on detailed product information to decide what to order.
Certificates, research papers, and video tutorials belong next to the buying experience, but connecting ecommerce with a content management system usually means complicated workflows.
Virto Portal brings the two together. Customers browse product content and, depending on their role, open the in-depth documentation they need without leaving the order flow.
WHY VIRTO?
Sophisticated Content That Supports a Customer’s Decision-Making Process
Increase revenue and become the preferred, most efficient supplier in your market by building strong, harmonious, and deeply integrated digital connections with your B2B customers.
Increase Revenue
Grow revenue by giving buyers easy access to the information behind a purchase decision: product documentation, research papers, technical specifications, and anything else they need.
The First Choice for Buyers
Make your portal the first place customers look for product information in your industry, so they come to you when they are ready to buy.
Self-Service for Routine Requests
Let customers use self-service to find the information they need and manage product and service requests on their own. Reserve live communication for relationship-building.
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Tailored Features for Content-Driven eCommerce
Advanced Content Management
Read and Buy in One Place
Product content sits inside the ordering experience, so buyers can read, compare, and order without leaving the portal. That helps more visits end in an order and keeps customers satisfied.
AI-based Content Search
Virto Portal's AI-based semantic search lets users find what they need across every document and transaction in the portal: product descriptions, documentation, orders, blog posts, and more.
Mobile-First Experience
All self-service operations and information are easily accessible across web, mobile, and any preferred device, integrating portal interactions into the user's daily workflow, no matter their location.
One Foundation. Multiple Applications
Virto Portal is a reliable foundation for any portal that combines ecommerce with self-service and content, tailored to the needs of a specific industry or market.
Distributor Portal
Boost distributor efficiency by offering role-based access to the product information distributors need (product certificates, marketing materials, ordering capabilities) within a single, centralized platform based on Virto Portal.
Loyalty Portal
Engage customers and build loyalty with rewards for achievements, flexible redemption options, and interactive features, all in a loyalty portal built on Virto Portal.
Customer Portal
Strengthen customer relationships by providing unified access to orders, subscriptions, knowledge bases, product catalogs, and self-service features, all within one digital customer experience.
B2B Portal
A portal solution built for complex business needs. Enjoy features like corporate account management, account-based pricing, personalized catalogs, custom workflows, RFQ management, and advanced self-service tools.
Vendor Portal
Work more closely with suppliers, simplify supply chain processes, and improve data accuracy through clearer communication and more efficient operations.
Manufacturer's Portal
Improve collaboration with partners, make your supply chain more efficient, and grow sales with a tailored ecommerce portal or manufacturing marketplace connected to your enterprise applications.
One Platform, a Portal for Every Audience
INNOVATION-READY TECH STACK
Boosting eCommerce with Technical Excellence
Virto Portal runs on Virto's Commerce Innovation Platform (CIP), built on cloud best practices. That foundation gives you the flexibility and resilience to adapt the portal as your business changes, and a reliable base for growing your digital commerce.
1. Virto Atomic Architecture™
Virto Atomic Architecture™ is the proprietary technology powering the Virto Portal, built on the core pillars of composability, an open ecosystem, high performance, and scalability.
2. Managed Composable Platform
Virto Portal keeps working as you change it, and later changes don’t get harder than earlier ones. Use Virto Cloud, where Virto hosts and manages it, or deploy it yourself and let your team operate it. In both cases, Virto and systems integrators keep improving the platform.
3. eCommerce Frontend for Every Device
Modern frontend technology supports any digital commerce scenario. It works across all devices, delivers excellent performance, and is equally effective for acquiring new customers and building customer loyalty.
4. Open eCommerce Ecosystem
Flexible integration lets you embed a solution built on Virto Commerce technology into your existing enterprise systems, so operations keep running smoothly and scale easily.
Features for Building Content-Driven eCommerce
Increase Revenue
- B2B account profile
- Product catalogs
- AI-based full-text search
- Product semantic search
- AI-based recommendations
- Quotes management
- Subscriptions
- Multiple currencies
- Content localization
- Personalized marketing
- Personalized pricing
- Performance tracking
Build Strong Connection
- Order tracking
- CMS integrations
- Document statuses
- Company profile
- Contracts
- Role-based access
- Product images
- Product assets
- Product videos
- Advanced analytics
- Transparent order history
- Advanced localization
Simplify Operations
- AI assistants
- High order volumes
- ERP integrations
- ECM integrations
- Real-time product availability
- Self-services
- Access to knowledge bases
- Access to trainings
- Specifications
- Invoices
- Communications
- RFQ workflows
See Content-Driven eCommerce in Action
Schedule a demo and see how Virto Portal puts product content where your customers buy.
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