Commerce for Partner & Reseller Models

Partner and reseller commerce has specific requirements that standard B2B portals don't address. Partners need to see their own assortment, not the full catalog. Resellers need their contracted rates enforced at cart, not applied manually after the fact. Vendors in a marketplace need to manage their own product content and offers without touching another vendor's data.

Virto’s Commerce Innovation Platform provides the infrastructure to support all of these models from a single platform instance—with account-level access control, contract pricing, delegated administration, and multi-vendor support built in.

• Catalog access: Virtual catalogs scope product visibility per partner account, reseller tier, or channel. Each partner sees only their authorized assortment—product categories, individual SKUs, and content—without any visibility into other partners' inventory or pricing.
• Pricing: Contract price lists bind reseller rates to specific accounts. Volume tiers and quantity breaks apply automatically at cart. The same pricing logic is available via API for partners integrating their own systems.
• Administration: Delegated purchasing rights and role-based access control allow partners to manage their own users, account structures, and order workflows within their scoped environment—without requiring platform admin involvement for routine operations.
• Marketplace vendor management: Vendors in a multi-vendor marketplace manage their own product content, offers, and pricing through the vendor portal. Virto OZ is available in the vendor portal for AI-assisted catalog management, offer creation, and content updates—without leaving the vendor's workflow.

• ​​​​Virtual catalogs scoped per partner account or reseller tier: Authorized assortment enforced at the data layer.
• Contract price lists with real-time cart execution: Reseller rates apply automatically without manual intervention.
• Role-based access control: Partners manage their own users and account structures within their scoped environment.
• Delegated purchasing: Configure purchasing limits and approval chains per partner account without code changes.
• Multi-vendor marketplace support: Vendors manage their own content, offers, and pricing independently.
• API-accessible catalog and pricing: Partner systems query the same rules that govern the storefront.
• Marketplace price-tag validation: Prevents duplicate pricing conditions across vendor price lists.
• onX adapter: Standardized interface for partner OMS and 3PL systems via Model Context Protocol.

• Reseller network: A manufacturer operates a reseller portal alongside its direct storefront. Each reseller logs in and sees their authorized product assortment at their contracted rates—with no visibility into other resellers' pricing or the manufacturer's direct channel pricing.
• Multi-vendor marketplace: A distributor operates a marketplace where 40 vendors manage their own product listings, pricing, and offers. Each vendor's data is isolated. Catalog administrators review and approve content before publication. Virto OZ assists vendors with content generation and offers management directly in the vendor portal.
• Partner system integration: A partner's ERP queries Virto's pricing API before generating a purchase order. It receives the same contracted rate the partner buyer would see in the portal—no discrepancy between system-confirmed and portal-visible pricing.