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Virtocommerce

B2B Commerce Platform for the Automotive Parts Aftermarket

Sell to distributors, jobbers and the repair channel on one composable core — built for millions of fast-changing SKUs, high reorder volumes and the ACES 5.0 / PIES 8.0 migration.

Every Aftermarket Commerce Model, on One Platform

order management for distributors
Parts Distributors & WDs
Give every account its own catalog, pricing and terms, process high-frequency reorders reliably, and keep stock accurate with real-time ERP and DMS sync.
route to market for manufacturers
Parts Manufacturers & Brands
Publish clean PIES product data, digitize the route to distributors and installers, and run sales-assisted and self-service ordering together.
reach any customer
Jobbers & the Installer Channel
Serve repair shops and jobbers with vehicle and part-number search, contract catalogs and fast reorder.
new sales channels
Hybrid B2B and DTC Sellers
Add a DTC or retail channel on the same core with B2B pricing kept intact — a new customer model never means a second platform.

How Virto Commerce Addresses Aftermarket Commerce Challenges

large product catalog
Millions of Fast-Changing SKUs
Govern very large, frequently updated catalogs and run virtual catalogs so buyers find the right SKU across huge assortments.
composable ecommerce platform
Standards Migration Without Re-Platforming
Absorb the ACES 5.0 / PIES 8.0 change module by module, so a standards update stops being a full rebuild every cycle.
real-time inventory and warehouse sync
Real-Time Inventory
Keep stock, orders and product data synced with your ERP and DMS in real time, so buyers order only what is actually available.
account-specific pricing
Account-Specific Pricing
Move thousands of account prices and terms out of spreadsheets and model them natively — the right price applies automatically at login.
vehicle and part search
Fitment at the Buying Step
Vehicle and part-number search so buyers confirm the right part before they order, instead of absorbing wrong-fit returns afterwards.

Capabilities for Aftermarket eCommerce

account pricing and catalogs
Account-Specific Pricing & Catalogs
Every account its own prices, terms and assortment. Learn more
bulk and one-click reorder
Bulk & One-Click Reorder
High-line-count and recurring orders in seconds — paste-to-order, saved lists, templates. Learn more
PIM for large parts catalogs
PIM & Large Catalogs
Govern fast-changing parts data and run virtual catalogs across huge assortments. Learn more
punchout procurement
Punchout & Procurement
Connect to buyer and fleet procurement systems for B2B purchasing. Learn more
ERP and DMS integration
ERP and DMS Integration
Keep pricing, stock and orders in sync through an API-first core. Learn more
multi-store and multi-channel
Multi-Store & Multi-Channel
Run multiple brands, regions and channels from one back office. Learn more
B2B self-service portal
B2B Self-Service
Let buyers manage their own accounts, freeing reps for higher-value work. Learn more
AI tools and agents in B2B commerce
AI Across B2B Commerce
Intent search, product categorization and an assistant in the back office. Explore AI features

Proven at Scale on the Virto Platform

4 million product catalog
4M+ products
A single headless catalog with sub-second search at KW Parts, a distributor of American auto parts.
30 countries served
30 countries
Served from one core across Europe.
B2B and B2C on one platform
B2B and B2C on one foundation
Cadillac Europe's storefront runs on the same core as the KW Parts B2B business.
fast launch
3 months to launch
Time to bring the Cadillac Europe storefront live on that core. Integrator: Mardi Gras.

Case Studies

KW Parts and Cadillac Europe — a distributor of American auto parts runs a 4M+ product headless catalog across 30 European countries, and launched Cadillac Europe's B2C storefront on the same core in three months. Automotive · Europe · integrator Mardi Gras.

Read the KW Parts case study →

 

Omnia Partners — cooperative purchasing at scale, showing the core handles very large catalogs and high order volumes. United States · cross-vertical procurement; a scale and architecture proof point rather than aftermarket proof.

Read the Omnia Partners case study →

Read Next: Auto Parts Commerce

What Are ACES and PIES? The Auto Parts Data Standards, Explained What Are ACES and PIES? The Auto Parts Data Standards, Explained

The two data standards behind every parts catalog — what each one governs and why fitment depends on them.

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How Auto-Parts Fitment Works in B2B eCommerce How Auto-Parts Fitment Works in B2B eCommerce

How vehicle-to-part compatibility actually works in a B2B storefront, and where it breaks.

Read more →

ACES 5.0 and PIES 8.0: What's Changing and How to Prepare ACES 5.0 and PIES 8.0: What's Changing and How to Prepare

What the 2026 standards release changes for parts sellers, and how to prepare without a rebuild.

Read more →

How to Choose a B2B eCommerce Platform for Auto Parts How to Choose a B2B eCommerce Platform for Auto Parts

Selection criteria for auto-parts B2B commerce — solution classes, trade-offs and questions to ask a vendor.

Read more →

Replatforming an Auto-Parts Store: Signs It's Time and How to Do It Replatforming an Auto-Parts Store: Signs It's Time and How to Do It

The signals that a parts storefront has outgrown its platform, and how to move without stopping daily orders.

Read more →

Driving Change: Navigating Automotive Digital Transformation with eCommerce Solutions Driving Change: Navigating Automotive Digital Transformation with eCommerce Solutions

The wider view: how digital channels are reshaping automotive and aftermarket commerce.

Read more →

Your Questions, Answered

It is the software parts distributors, manufacturers and brands use to sell to distributors, jobbers, repair shops and direct buyers online — handling ACES/PIES fitment data, account-specific pricing, contract catalogs, bulk and repeat ordering, and real-time inventory synced with the ERP, DMS and PIM.

Planning B2B commerce for your parts business?

Book a discovery session with our B2B commerce team.