Features and Capabilities List for Virto Commerce Platform

Accessibility

Inclusive buying experiences with accessibility built into the storefront from the start.

Advanced Search

AI-enhanced no-code search with autocomplete and filtering.

AI Content Generator

AI-powered product content generation for commerce.

AI Product Categorization

AI-powered automated product categorization for commerce.

Back-in-Stock

Enable users to set up and manage back-in-stock notifications.

Bulk Imports and Publishing

Import and update large catalogs with no-code tools to accelerate product launches and streamline data management.

Bulk Pricing

Incentivize large orders with tiered and contract-specific pricing.

Cart Management

Enable multiple carts, wish lists, anonymous orders, and automated abandoned cart reminders.

Catalog Export

Export product data for analysis, compliance, or integration—effortlessly.

Catalog Import

Easily import large catalogs from CSV, APIs, or databases—no code needed.

Catalog Personalization

Personalize product catalogs to boost B2B, B2C & D2C sales with Virto Commerce's no-code solution.

Configure, Price, Quote (CPQ)

Streamline B2B sales with Virto CPQ: product config, pricing, accurate quotes.

Content Personalization

Deliver dynamic content personalization across every buyer interaction.

Content Publishing

Deliver relevant content at the right time, to the right audience.

Contract-Based Catalogs

Personalize product assortments and pricing with flexible contract management.

Currency Engine

Display product prices in customer-preferred currencies and tokens.

Custom Approval Workflows

Create multi-level, role-based approval workflows to streamline purchasing and ensure compliance.

Data Visualization Workflow

No-code visual workflow builder for complex B2B workflows.

Discounts

Create flexible product and shipping discounts and promotions.

GTM and GA4 Integration

Manage tags, pixels & events in GTM with GA4—no code changes.

Language Support

Localize storefronts and catalogs in multiple languages for global reach.

Logic Apps Integration

Connect external systems and services quickly and securely.

Loyalty Module

Centralize and optimize loyalty management for B2B, B2C, and marketplace.

Multi-Store

Run multiple regional or brand stores from one platform instance.

News Module

Publish localized news, updates, and announcements.

Notifications & Messaging

Edit every automated customer message without a developer.

onX Adapter Integration

Connect to any onX-compatible OMS, 3PL, or AI agent.

Page Builder Integration

Integrate with any visual page builders for no-code content creation.

Payment Terms

Empower your customers with a variety of payment terms tailored to their business needs.

Personalized Pricing

Create personalized pricing for different customers and partners.

Product Docs

Add manuals, certificates, or guides to product listings—fast and easy.

Product Reviews

Collect and display customer reviews to improve trust and SEO.

Product Variants

List product options like color or size to support tailored ordering.

Product Visuals

Showcase product visuals to boost confidence and reduce returns.

Promotional Tools

Encourage sales and motivate your loyal customers with coupons, banners, and gifts.

Quote Request

Empower customers to easily submit and manage personalized quote requests while streamlining your sales process.

Quote Approval & Convert-to-Order

Deliver tailored prices and product catalogs to each customer account and enhance the buying experience.

Quote Approval & Convert-to-Order

Easily approve quotes and convert them to orders with Virto Commerce’s streamlined workflow.

Reorder, Templates, Saved Carts

Enable faster checkout with reordering, saved carts, and templates.

Returns

Easily manage and track product returns through a streamlined workflow and centralized console.

Role-Based Access Control

Maintain full control over who gets access to data, features, and actions based on user roles.

Roles & Permissions

Manage user access and secure data with granular role-based permissions.

Sales Rep Hub

One workspace for a rep’s full book of business

Search Personalization

Context-Aware Search Personalization

Self-Management

Empower customers to manage accounts, orders, addresses, roles, and preferences independently.

Selling Tools

B2B Ecommerce That Scales with Your Sales Team.

Smart Filters

Enable users to narrow results quickly with rich filtering options.

Tech Specs

Add SEO-friendly content and detailed attributes to product listings.

Third-Party Integrated AI Systems

Algolia AI, Power BI AI, and Builder.io amplify Virto Commerce experiences across search, analytics, and UI development.

Units of Measure

Support product sale by piece, weight, time, or any custom dimension.

Virtual Catalogs

Create audience-specific product views without duplicating the data.

White Label eCommerce

Create and manage many branded storefronts from one system.

xFrontend Module

Build fast, decoupled multi-storefronts with UI-optimized frontend experience API.

Find Your Industry

Success Stories

Virto & Gladcloud

Virto Commerce Named a Niche Player in the 2025 Gartner® Magic Quadrant™

No-Code Features in Virto Commerce

Your Custom Feature—Backed by Virto Commerce

Bosch creates a custom order-splitting module for multi-provider fulfillment

Embroidery Designs customizes 40+ modules to support a multi-tenant B2C marketplace

Innovadis boasts a library of 30+ custom modules, from shipping logic to checkout flows

Explore Virto Commerce Insights

Virto’s Commerce Innovation Platform: Architectural Guidelines

Virto vs. Other Platforms

Virto Marketplace: Initial Evaluation Brief

Virto's Platform: Initial Evaluation Brief