Cart Management and Recovery

As shopping journeys grow more complex across B2B, B2C, and D2C businesses, buyers expect flexibility in cart management tailored to extensive purchasing cycles. Virto Commerce’s advanced cart management and recovery capabilities reduce cart abandonment and boost conversion by personalizing the user experience.

Cart management and recovery capabilities are available through Virto’s Commerce Innovation Platform—a composable, headless, PaaS eCommerce solution for B2B, B2C, and D2C.

Virto’s cart management and recovery capabilities enable users to handle multiple carts simultaneously, combine them into a final order, and choose from various payment methods.  

• Customers can create wish lists for future purchases and place orders anonymously without creating an account.   

• The cart order history is maintained for convenient reordering.

• Automated abandoned cart reminders can be scheduled to encourage customers to complete their purchases.

• The system allows for the configuration of the abandonment period for carts and deadlines for them to be deleted.  

The save for later feature lets users move items from their cart to a dedicated saved list to keep them accessible for future purchases without removing them completely.  

Designed specifically for B2B, B2C, and marketplaces, the functionality facilitates multi-session shopping journeys and long buying cycles, improving retention and customer satisfaction.  

• Support for complex and continuous B2B order workflows.   

• Multi-device continuity and remarketing for D2C and marketplaces.

• Re-engagement via notifications and emails for a consistent experience across sellers. 

• Improved customer experience: Cart features such as cart history and anonymous checkout remove friction, making shopping more enjoyable and convenient for customers.  

• Accurate demand analysis: Wish lists and shopping carts—including abandoned ones—offer insights into customer preferences, popular products, and frequently abandoned items, informing marketing, sales, and supply chain decisions. 

• Efficient inventory management: Knowing which products are added to the cart the most helps prevent over- and understocking. 

• Increase in revenue: Abandoned cart functionality enables push notifications and other marketing activities that encourage customers to finalize purchases, boosting overall sales.

Powerful and customizable cart functionality helps businesses better understand customer demand, optimize production and inventory management, and build a loyal customer base. To find out more about Virto Commerce’s capabilities, visit our user guide.