Intelligent Search Functionality

Virto Commerce delivers an advanced search that seamlessly adapts to your catalog, customers, and business rules. The powerful no-code search boosts product discoverability and conversion rates, while intelligent filters, autocomplete, and personalized suggestions to role-specific results for B2B buyers ensure precision, speed, and scale.

Advanced search capabilities are available through Virto’s Commerce Innovation Platform—a composable, headless, PaaS eCommerce solution for B2B, B2C, and D2C. 

Key Features

• Cross-dimensional search
  Users can search within a brand, in a virtual category, across only in-stock products, or inside specific attributes, such as material or technical specs.
• Search beyond text—barcode & SKU scanning
  Faster than typing, barcode and SKU scanning instantly retrieve exact product pages or order forms. Compatible with handheld scanners, mobile cameras, and POS hardware, it’s ideal for B2B reordering, inventory checks, and click & collect (BOPIS) workflows. 
• Faceted search 
  Facets—category, brand, availability, attributes, price, and custom fields—are tied to the product schema and configured by merchandisers. Dynamic faceting adapts filters based on current selections and multiple simultaneous filters can be applied without sacrificing speed.
• Personalized suggestions & promoted results
  Predictive type-ahead delivers personalized, segment-aware suggestions based on past purchases and views. It highlights seasonal pushes and promoted results, offering different content for retail and wholesale buyers.
• Role-based & logic-driven search behavior 
  Results are tailored to B2B roles. Procurement managers will see contract pricing and bulk SKUs, whereas retail buyers will see consumer-friendly packs and list prices. Access-controlled catalogs restrict product visibility per account, and AI or business logic boost results based on user intent or segment.
• Merchandising tools for total control
  Ranking rules enable fine-tuning search results based on relevance, stock levels, profit margins, and recency. Synonyms and redirects capture alternate search terms, while boosting and stop words elevate accuracy. Reports on top queries, zero-result searches, and trends provide valuable business insights.

Built-in Integrations  

Virto supports out-of-the-box integrations with leading search engines, helping you choose the technology that best fits your scale, budget, and performance needs.  

Every integration enables real-time indexing for up-to-date search results, supports multi-language search for global catalogs, and is fully compatible with Virto’s facets, personalization, and merchandising rules.  

• Elastic Search (8 & 9): Open-source with powerful relevance tuning, scalable to millions of SKUs, and supporting complex queries with low latency—ideal for enterprise catalogs and custom scoring rules. 

• Elastic App Search: Quick to deploy, has built-in relevance tuning, analytics, and developer-friendly APIs.

• OpenSearch: Fully open-source, community-driven, highly scalable, and customizable—great for open governance.

• Azure Cognitive Search: Microsoft’s cloud-native, AI-powered search-as-a-service, ideal for Azure-centric deployments.

• Algolia: Ultra-fast hosted search with excellent instant-search UX and built-in personalization, suited for high-interaction storefronts.

• Lucene: Core open-source library behind several search engines, ideal for specialized or embedded implementations. 

Any other search provider can be integrated with Virto Commerce to align with your goals and preferences.  

Core Benefits for Your Business  

• Elevated customer experience: Seamless search for both simple and complex queries creates a positive, frustration-free experience across the platform.  

• Increased conversion rates: Precise and relevant search results reduce friction and bounce rates, helping customers find what they need and place orders faster. 

• Efficient product discoverability: Intent and context processing, fuzzy and proximity search, and term boosting make search results more accurate and relevant, helping users quickly identify the best products.

• Operational efficiency: Advanced search reduces the need for manual filtering or engaging customer support, streamlining operations and lowering costs. 

Check out Virto Commerce’s user guide to explore the full list of search providers, available features, and possible customizations.