Product Filtering Options
Help customers navigate the catalog and find exactly what they need with configurable filters.
Choose the default (company, contact, vendor, purchased before) or create multiple custom product filters to enhance the user experience with personalized search results and drive sales. Use product attributes as filters and add a price range, brand, category, customer ratings, or even specific features (color or material).
What Product Filtering Delivers for Your Business
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Improved user experience: With faceted search users can apply several filters simultaneously, and multi-select is on by default, so buyers can pick several values of the same filter with checkboxes. They narrow down their results quicker and find what they’re looking for faster.
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Higher conversion rates: The faster users can locate the product they need, the more likely they are to complete the purchase. Filters by attribute, price range and category take buyers from a broad catalog to a short list in a few clicks.
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Scalability support: Advanced filtering options help navigate expanding and complex catalogs with ease. Administrators can sort each property’s facet values by name, numeric value, score, or priority, in ascending or descending order.
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Effective inventory management: Analyzing filter usage helps understand what attributes and products are in most demand.
Watch Our Interactive Demo for More Information
Product filtering streamlines product management for admins and elevates the shopping experience for customers. Effective filtering keeps users engaged, reduces bounce rates, and provides unique insights into customer behavior patterns.
Start using filters in a few easy steps. Check our Virto’s user guide for more details.
Your Questions, Answered
Buyers combine several filters at once, such as category, brand, price range or product attributes, and each filter value shows how many products match. That turns a large catalog into a short list without paging through everything.
Any product property can become a filter. Attribute filters cover values such as material or color, and range filters cover numbers such as dimensions or capacity. Buyers combine several filters at once, so a catalog full of similar parts narrows to the few that match.
Faceted search lets buyers narrow results with filters for categories, attributes and price ranges, with a count showing how many products match each choice. It is how product filtering works in Virto Commerce, set up per store by an administrator. In catalogs with many similar parts, such as HVAC, medical or automotive, it replaces paging through long lists.
An administrator chooses which product properties are available for filtering in each store, through the admin panel. The selected properties then appear as filters on the storefront.
Yes. Buyers pick several values of the same filter with checkboxes, and multi-select is on by default. Results then match every filter they have chosen, so a buyer can narrow a long list step by step.
Attribute properties show all or selected values of a property as filters, such as color or material. Range properties group results across values, and they work for dates, times, numbers and prices. An administrator chooses which properties each store offers.
Yes. Filters are set up per store, so each store offers the properties that suit its buyers. A distributor running separate stores for different brands or customer groups can give each one its own set of filters.
