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Product Filtering Options

Help customers effortlessly navigate through the catalog and find exactly what they need with robust filtering options.

Choose the default (company, contact, vendor, purchased before) or create multiple custom product filters to enhance the user experience with personalized search results and drive sales. Utilize product attributes as filters and add a price range, brand, category, customer ratings, or even specific features (color or material).

What the product filtering feature delivers for your business:

Improved user experience: With faceted search users can apply several filters simultaneously, narrow down their results quicker, and find what they’re looking for faster.
Higher conversion rates: The faster users can locate the product they need, the more likely they are to complete the purchase.
Scalability support: Advanced filtering options help navigate expanding and complex catalogs with ease.
Effective inventory management: Analyzing filter usage helps understand what attributes and products are in most demand.

Product filtering streamlines product management for admins and elevates the shopping experience for customers. Effective filtering keeps users engaged, reduces bounce rates, and provides unique insights into customer behavior patterns.

Start using filters in a few easy steps. Check our Virto’s user guide for more details.