Centralized SEO Management 

Ecommerce search engine optimization is the key to attracting organic traffic and driving sales, especially with the rise of AI-generated SEO. However, B2C and B2B enterprise SEO is particularly complex. Numerous storefronts, languages, regions, and brands pose unique ecommerce SEO challenges that require advanced solutions. Embedding advanced ecommerce SEO into the core ecommerce platform allows centralized control, simplifies management, and ensures consistency through automation.  

Virto’s SEO management module is a centralized tool that handles B2C, D2C, and B2B ecommerce SEO. Beyond simple metadata management, this module provides a unified solution for SEO for ecommerce across multi-store, multi-language, and multi-region environments.

Virto Commerce fully supports SEO for B2B marketing—with its complex catalogs and contract pricing—and large-scale B2C retailers—with thousands of SKUs and massive online brands. It offers superior ecommerce product SEO management designed to operate effectively across complex, enterprise-scale environments.  

Centralized SEO management functionality is available out-of-the-box through Virto’s Commerce Innovation Platform—a composable, headless, PaaS eCommerce solution for B2B, B2C, and D2C.

• Centralized SEO controls: Manage metadata, slugs, and other SEO settings across all storefronts and modules from a single interface, replacing the previously fragmented, module-by-module setups to ensure consistency and simplify administration.
• Broken-link detection: Automatically identify 404 errors to prioritize and proactively fix broken pages.
• Multilingual metadata support: Configure SEO titles, descriptions, and other metadata per language directly in the UI—ensuring global readiness for multilingual storefronts.
• Metadata validation rules: Built-in checks consistently enforce title length and description completeness to maintain high SEO standards.
• REST API for SEO management: Automate and integrate SEO workflows with ease using the REST API to manage metadata and settings at scale.
• Slug & robots.txt management: Create SEO-friendly URLs (slugs) and manage robots.txt per store or domain for precise crawl control.           

• Distributors efficiently manage SEO for multiple storefronts to increase organic traffic and improve search visibility across diverse customer segments.
• Manufacturers optimize product data, blogs, etc, for personalized catalogs and contract-based SKUs to drive targeted, personalized catalog traffic.
• Enterprises unify SEO across dozens of language- and country-specific sites to maximize global reach, while reducing duplicate content.
• Marketing teams automate the creation, management, and launch of large volumes of SEO-optimized landing pages for campaigns, including product line promotions, regionally localized markets, and industry-specific pages such as machinery, retail, and pharMarketing teams automate the creation, management, and launch of large volumes of SEO-optimized landing pages for campaigns, including product line promotions, regionally localized markets, and industry-specific pages such as machinery, retail, and pharmaceuticals. maceuticals.      

• Large online retailers with thousands of SKUs streamline SEO management and minimize errors.
• Multi-regional brands and marketplaces optimize SEO across diverse markets while maintaining centralized control. 
   

Real-world example #1: Embroidery Designs grew from a niche embroidery website into a leading high-performance B2C marketplace with Virto Commerce. Read the full story to find out how they optimized SEO and scalability for B2C ecommerce across 1.5 million products on five storefronts.

Real-world example #2: Estate Spain transformed from a local real estate catalog into an international property platform focused on the Spanish market. With Virto Commerce, they automated SEO management for thousands of property listings, unlocked multilingual and multi-regional localization, and scaled landing pages for diverse audiences, including agencies and private sellers—all while maintaining centralized control over SEO attributes. Read the full story to find out the details of how this approach helped them build a flexible, growth-oriented B2C platform for both local buyers and international investors, driving steady growth in organic traffic and brand visibility. 

• Unified and streamlined SEO management: A consolidated SEO solution to optimize metadata, URLs, and crawl behavior simplifies SEO in ecommerce, removing bottlenecks and reducing errors.
• Seamless scaling: Grows with your business, handling complex multi-language, multi-store B2B and B2C environments to align with your strategies.
• Built-in quality assurance: Proactive issue prevention—with real-time rules validation and broken link detection—helps avoid SEO pitfalls, freeing QA teams for other important tasks.
• Automatable and extensible: REST API integration enables swift and smooth embedding of SEO workflows into marketing cycles, achieving greater results with minimal resources.     

Achieve consistent, high-quality SEO across B2B, B2C, and D2C with a centralized SEO management module powered by Virto Commerce. Consolidate all SEO functions into a single interface to streamline management, ensure consistency, and deliver advanced optimization tools for complex enterprises.

Schedule a call today to elevate your ecommerce SEO with Virto’s expert solutions.