Back-in-Stock
Automatically notify your customers when products become available again with back-in-stock push notifications and emails.
Empower customers and partners to receive instant updates—via push notifications and emails—whenever a product or service they’re interested in is restocked and ready for purchase.
Give users full control over their notifications by letting them view and manage the complete list of products they follow with the Back-in-Stock List feature, enabling them to easily subscribe or unsubscribe from product updates at any time.
Back-in-stock capabilities are available through Virto’s Commerce Innovation Platform—a composable, headless, PaaS eCommerce solution for B2B, B2C, and D2C.
Key Back-in-Stock Capabilities in Virto Commerce
- "Stock alert” button: Allows customers to subscribe to product alerts directly on the product page—available immediately after inventory hits zero.
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Self-service back-in-stock list: Authenticated users can view and manage all product subscriptions in one place—review, add, or remove subscription preferences.
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Real-time email notifications: As soon as inventory is available again, subscribed customers receive an immediate email notification—with product details and a link to the product page—helping them act quickly and complete sales before stock runs out again.
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Admin panel: Administrators can view and manage customer subscriptions, export subscription data for analysis and reporting, and clean up outdated subscriptions.
Seamless Integration of Back-in-Stock Across the Platform
- Integrates natively with Virto Commerce frontend
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Connects with the Inventory Module for real-time stock detection
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Leverages the Notifications Module for automated email delivery
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Displays subscription controls using the Catalog Module
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Enables customer self-service with the Customer Module
What the Back-in-stock Feature Delivers for Your Business
- Increased sales volumes: Never miss a sale because customers are unaware that the product is back in stock. Instead, notify them automatically and redirect them to the product page, creating a sense of urgency and encouraging immediate purchases.
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Stronger customer loyalty: Full control over back-in-stock notifications and product lists that customers follow adds convenience and makes them feel valued, enhancing their overall satisfaction and fostering long-term loyalty.
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Reduced purchase abandonment: Fight back on lost opportunities by engaging purchasing immediately when products are back in stock, driving urgency and faster conversions.
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Efficient inventory management: Tracking subscription data for out-of-stock items provides insight into customer demand, helping optimize inventory planning, prioritize restocking, and prevent stockouts.
Watch Our Interactive Demo for More Information
Back-in-stock functionality helps recover lost sales, fosters brand loyalty and optimizes demand and inventory management. Find out more about features that promote revenue growth and build customer trust by visiting Virto Commerce's user guide.
Your Questions, Answered
Whenever a certain product’s inventory reaches zero, users immediately see the “Notify me when in stock” button on the product page. If customers or partners subscribe to these notifications, they receive instant email alerts once the items are restocked. The alert includes a direct link to purchase and product details to help expedite the purchase.
Yes. All authenticated users have access to a back-in-stock list in their account, where they can add, remove, or review each product subscription independently.
Virto Commerce admins can view and manage customer subscriptions from a dedicated admin panel, remove outdated subscriptions, and export subscription data for reporting or demand analysis.
Back-in-stock capabilities within Virto integrate natively with other modules— Inventory module for real-time stock tracking, Notifications module for alert automation, Catalog module for display controls, and Customer module for user subscription management.
B2B and B2C companies can use back-in-stock alerts to drive urgency and encourage customers to complete the purchase, reducing purchase abandonment and recovering lost sales.
Virto Commerce supports push notifications and email updates. Users subscribe to products and get push or email notifications as soon as the product is restocked. Notification preferences can be updated at any time by users directly.
