Back-in-Stock

Empower customers and partners to receive instant updates—via push notifications and emails—whenever a product or service they’re interested in is restocked and ready for purchase.

Give users full control over their notifications by letting them view and manage the complete list of products they follow with the Back-in-Stock List feature, enabling them to easily subscribe or unsubscribe from product updates at any time.

Back-in-stock capabilities are available through Virto’s Commerce Innovation Platform—a composable, headless, PaaS eCommerce solution for B2B, B2C, and D2C. 

• "Stock alert” button: Allows customers to subscribe to product alerts directly on the product page—available immediately after inventory hits zero.  

• Self-service back-in-stock list: Authenticated users can view and manage all product subscriptions in one place—review, add, or remove subscription preferences.  

• Real-time email notifications: As soon as inventory is available again, subscribed customers receive an immediate email notification—with product details and a link to the product page—helping them act quickly and complete sales before stock runs out again.

• Admin panel: Administrators can view and manage customer subscriptions, export subscription data for analysis and reporting, and clean up outdated subscriptions. 

• Integrates natively with Virto Commerce frontend  

• Connects with the Inventory Module for real-time stock detection  

• Leverages the Notifications Module for automated email delivery

• Displays subscription controls using the Catalog Module

• Enables customer self-service with the Customer Module

• Increased sales volumes: Never miss a sale because customers are unaware that the product is back in stock. Instead, notify them automatically and redirect them to the product page, creating a sense of urgency and encouraging immediate purchases. 

• Stronger customer loyalty: Full control over back-in-stock notifications and product lists that customers follow adds convenience and makes them feel valued, enhancing their overall satisfaction and fostering long-term loyalty.

• Reduced purchase abandonment: Fight back on lost opportunities by engaging purchasing immediately when products are back in stock, driving urgency and faster conversions.  

• Efficient inventory management: Tracking subscription data for out-of-stock items provides insight into customer demand, helping optimize inventory planning, prioritize restocking, and prevent stockouts.

Back-in-stock functionality helps recover lost sales, fosters brand loyalty and optimizes demand and inventory management. Find out more about features that promote revenue growth and build customer trust by visiting Virto Commerce's user guide.