Virto OZ: AI Agent Orchestration Platform

Ecommerce teams spend hours on repetitive tasks—searching products in catalogs, processing orders, answering support questions, and coordinating workflows across systems. Virto Oz changes this with AI agents purpose-built for commerce—providing conversational assistance, developer support, and multi-step workflow orchestration across the entire platform. 

Virto Oz deeply understands commerce operations, unlike generic AI assistants. It knows your product catalog, customer segments, order workflows, and business rules. It also integrates natively with Virto Commerce. No copy-paste, context switching, or hallucinated data.

Virto Oz is an intelligent, context-aware AI platform embedded across storefronts, partner portals, and admin interfaces. It combines three core capabilities: conversational commerce assistance for buyers and teams, developer copilot for technical implementation, and multi-agent orchestration for complex cross-system workflows.

From helping buyers explore complex catalogs to orchestrating multi-step operations that span catalog, orders, pricing, and customer systems, Virto Oz adapts to user roles, interface context, and commerce lifecycle stages—making it a true AI copilot across your entire commerce operation.

Virto Oz is available as a native module through Virto’s Commerce Innovation Platform—a composable, headless, PaaS ecommerce solution for B2B, B2C, and D2C. 

• Context-aware assistance: Adapts responses based on user role (buyer, developer, admin), interface location (storefront, portal, admin panel), and commerce lifecycle stage
• Natural language commerce operations: Ask questions and execute tasks in plain language, e.g."Find all running shoes under $100 that are low on stock."
• Multi-agent orchestration: Coordinates specialized commerce agents—catalog, orders, pricing, customer—to fulfill complex requests across systems without manual coordination.
• Developer copilot: Provides in-context API exploration, code examples, schema validation, and testing shortcuts directly within development workflows.
• Lifecycle intelligence: Proactively surfaces time-sensitive tasks—promotion expiration, order delays, low stock, pending shipments—with next-best-action guidance.
• Open and interoperable: Built on MCP and AGNTCY standards, enabling collaboration with external systems—shipping providers, payment processors, marketplaces.
• Enterprise security: Role-based access control, complete audit trails, tenant isolation, and rate limiting protect your platform and data.

• Manufacturers guide buyers through complex product configurations, compatibility requirements, and technical specifications, without requiring sales engineering support. 
• Distributors accelerate bulk ordering workflows with CVS import assistance, quick SKUs lookup, and intelligent product discovery based on purchase history. 
• Wholesalers automate quote generation, order processing, and multi-supplier coordination—reducing RFQ processing from hours to minutes.
• Operations teams execute cross-system tasks through simple instructions—update inventory, process bulk orders, generate reports, and manage customer accounts. 

• Customer service teams can access AI assistance for inventory checks, order history, and issue resolution—improving first-call resolution rates.
• Large retailers provide instant product discovery and personalized recommendations, helping customers navigate catalogs efficiently. 

• Operational efficiency: Reduces support workload through AI-driven responses to product, technical, and process queries, minimizing repetitive manual tasks.
• Revenue enablement: Increases conversion rates by guiding buyers through complex catalogs with real-time answers and personalized recommendations.
• Faster onboarding: Embedded guidance for developers, admins, and team members accelerates training and reduces time to productivity.
• 24/7 automation: Multi-agent orchestration executes complex workflows across systems around the clock, eliminating manual coordination delays.
• Enhanced self-service: Buyers and internal users resolve issues independently with instant, accurate assistance, improving overall satisfaction.

Virto Oz transforms platform interactions across storefronts, portals, and admin interfaces—making catalog exploration, order workflows, and support queries faster and more intuitive. Explore how to deploy and extend Virto Oz by visiting the Virto Commerce user guide.