Virto OZ: AI Agent Orchestration Platform

Ecommerce teams spend hours on repetitive tasks—searching products in catalogs, processing orders, answering support questions, and coordinating workflows across systems. Virto OZ changes this with AI agents purpose-built for commerce—providing conversational assistance, developer support, and multi-step workflow orchestration across the entire platform. 

Virto OZ is not a typical chatbot. It is an intelligent, context-aware AI platform embedded across storefronts, partner portals, and admin interfaces. It combines three core capabilities: conversational commerce assistance for buyers and teams, developer copilot for technical implementation, and multi-agent orchestration for complex cross-system workflows.

From helping buyers explore complex catalogs to orchestrating multi-step operations that span catalog, orders, pricing, and customer systems, Virto OZ adapts to user roles, interface context, and commerce lifecycle stages—retrieving live data and triggering actions across your systems, not returning scripted responses. Built on Virto's API-first, model-agnostic architecture, it connects to your existing tech stack and can be extended with external AI models and custom business logic—making it a true AI copilot across your entire commerce operation.

Virto OZ is available as a native module through Virto’s Commerce Innovation Platform—a composable, headless, PaaS ecommerce solution for B2B, B2C, and D2C. 

Discover how Virto OZ generates and improves product information directly in the back office—no manual editing, no copy-paste.

Intelligence and context: 

• Context-aware assistance: Adapts responses based on user role (buyer, developer, admin), interface location (storefront, portal, admin panel), and commerce lifecycle stage
• Natural language commerce operations: Ask questions and execute tasks in plain language, e.g."Find all running shoes under $100 that are low on stock." 
• Lifecycle intelligence: Proactively surfaces time-sensitive tasks—promotion expiration, order delays, low stock, pending shipments—with next-best-action guidance.
• Intelligent data summarization: Locates, aggregates, and summarizes existing platform data on request.
   

Workflow and automation:

• Multi-agent orchestration: Coordinates specialized commerce agents—catalog, orders, pricing, customer—to fulfill complex requests across systems without manual coordination. 
• Batch operations: Applies AI-generated changes to multiple items in a single interaction.
• Task planning & session continuity: Preserves long-running or multi-step tasks across sessions. 
• Automated product property generation: Generates product properties automatically based on existing product data, valuable for large assortments and catalogs with frequent updates.
• Offer creation and product association: Creates new marketplace offers and suggests related or similar products for cross-selling and upselling opportunities.

Control and governance:

• Human-in-the-Loop: Empowers vendors to review and confirm AI-generated content with an explicit approval step before any data is saved directly in the chat, using Virto OZ as a collaborative co-pilot. 
• Enterprise security: Role-based access control, complete audit trails, tenant isolation, and rate limiting protect your platform and data.

Developer and extensibility:

• Developer copilot: Provides in-context API exploration, code examples, schema validation, and testing shortcuts directly within development workflows.
• Model-agnostic and API-first: Connects to external AI models—OpenAI, Azure AI, proprietary or domain-specific systems—without lock-in, and integrates into your existing tech stack via API.
• Real-time streaming: Delivers responses and results progressively as they're generated
• Module auto-discovery: Automatically adapts to installed platform modules.
• MCP protocol support: Enables extensibility and integration with external AI tools and services.
• Open and interoperable: Built on MCP and AGNTCY standards, enabling collaboration with external systems—shipping providers, payment processors, marketplaces.

• Manufacturers guide buyers through complex product configurations, compatibility requirements, and technical specifications, without requiring sales engineering support. 
• Distributors accelerate bulk ordering workflows with CVS import assistance, quick SKUs lookup, and intelligent product discovery based on purchase history. 
• Wholesalers automate quote generation, order processing, and multi-supplier coordination—reducing RFQ processing from hours to minutes.
• Operations teams execute cross-system tasks through simple instructions—update inventory, process bulk orders, generate reports, and manage customer accounts.
• Marketplace vendors manage product content, analyze sales performance, apply AI-suggested updates across their catalogs, create new offers, and surface cross-sell opportunities—all via a conversational interface that’s embedded directly in the vendor portal, without leaving their current workflow.

Practical example: A B2B sales agent asks Virto OZ to pull up an account's last three orders, check open quotes, and flag any back-ordered items—without switching systems. The assistant handles the full request in a single conversational thread, drawing on live commerce data throughout.

• Customer service teams can access AI assistance for inventory checks, order history, and issue resolution—improving first-call resolution rates.
• Large retailers provide instant product discovery and personalized recommendations, helping customers navigate catalogs efficiently. 

• Operational efficiency: Reduces support workload through AI-driven responses to product, technical, and process queries, minimizing repetitive manual tasks.
• Revenue enablement: Increases conversion rates by guiding buyers through complex catalogs with real-time answers and personalized recommendations.
• Faster onboarding: Embedded guidance for developers, admins, and team members accelerates training and reduces time to productivity.
• 24/7 automation: Multi-agent orchestration executes complex workflows across systems around the clock, eliminating manual coordination delays.
• Enhanced self-service: Buyers and internal users resolve issues independently with instant, accurate assistance, improving overall satisfaction.

Virto OZ transforms platform interactions across storefronts, portals, and admin interfaces—making catalog exploration, order workflows, and support queries faster and more intuitive—as part of Virto's AI-native ecommerce platform for B2B. Explore how to deploy and extend Virto Oz by visiting our user guide.