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Personalization Features in Virto

Deliver tailored experiences with powerful personalization tools. Virto Commerce enables you to customize product assortments, recommendations, pricing, and promotions for each customer segment. Enhance engagement, increase loyalty, and drive conversions with personalization capabilities designed for B2B, B2C, and D2C scenarios. This page showcases all personalization features available within the platform.

New

B2B

Deliver instant answers from your product docs, specs, and datasheets. No support tickets, no decision paralysis.

Search Personalization

Context-Aware Search Personalization

Quote Approval & Convert-to-Order

Deliver tailored prices and product catalogs to each customer account and enhance the buying experience.

Advanced Search

AI-enhanced no-code search with autocomplete and filtering.

Virto OZ: AI Assistant & Agent Orchestration Platform

Deliver instant, context-aware answers with Virto OZ, the AI assistant for smarter self-service and faster support.

Smart PO to Order Capture

Automate quote and order creation with AI-powered document processing.

AI Product Recommender

Drive more sales with AI-based product suggestions tailored to user behavior.

Catalog Personalization

Personalize product catalogs to boost B2B, B2C & D2C sales with Virto Commerce's no-code solution.

You Custom Feature—Backed by Virto Commerce

View All Cases

Bosch creates a custom order-splitting module for multi-provider fulfillment

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Embroidery Designs customizes 40+ modules to support a multi-tenant B2C marketplace

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Innovadis boasts a library of 30+ custom modules, from shipping logic to checkout flows

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Explore Virto Commerce Insights

WHITEPAPER

Virto’s Commerce Innovation Platform: Architectural Guidelines

COMPARISONS

Virto vs. Other Platforms

VIRTO OVERVIEW

Virto Marketplace: Initial Evaluation Brief

VIRTO OVERVIEW

eCommerce Cost Guide

Success Stories

Virto & Gladcloud

Virto Commerce Named a Niche Player in the 2025 Gartner® Magic Quadrant™

Personalization Features in Virto

You Custom Feature—Backed by Virto Commerce

Bosch creates a custom order-splitting module for multi-provider fulfillment

Embroidery Designs customizes 40+ modules to support a multi-tenant B2C marketplace

Innovadis boasts a library of 30+ custom modules, from shipping logic to checkout flows

Explore Virto Commerce Insights

Virto’s Commerce Innovation Platform: Architectural Guidelines

Virto vs. Other Platforms

Virto Marketplace: Initial Evaluation Brief

Virto's Platform: Initial Evaluation Brief