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Personalization in Virto Commerce

In B2B, personalization starts with what a buyer is allowed to buy. Virto Commerce shows each account its own catalog and contract prices, then adapts content, search results and product recommendations to the buyer's role and history. Sales teams use the same data to prepare personalized offers and quotes.

APIs & Extensibility

Personalization

Agentic Commerce

Advanced Search

AI-enhanced no-code search with autocomplete and filtering.

AI Product Assistant

Deliver instant answers from your product docs, specs, and datasheets. No support tickets, no decision paralysis.

AI Product Recommender

Drive more sales with AI-based product suggestions tailored to user behavior.

Catalog Personalization

Personalize product catalogs to boost B2B, B2C & D2C sales with Virto Commerce's no-code solution.

Configure, Price, Quote (CPQ)

Streamline B2B sales with Virto CPQ: product config, pricing, accurate quotes.

Content Personalization

Deliver dynamic content personalization across every buyer interaction.

Content Publishing

Deliver relevant content at the right time, to the right audience.

Customer-Specific Commerce Experience

Scope product visibility, contract pricing, and procurement workflows per account, role, or contract—from a single platform instance

Your Custom Feature—Backed by Virto Commerce

View All Cases

Bosch creates a custom order-splitting module for multi-provider fulfillment

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Embroidery Designs customizes 40+ modules to support a multi-tenant B2C marketplace

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Innovadis boasts a library of 30+ custom modules, from shipping logic to checkout flows

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Explore Virto Commerce Insights

WHITEPAPER

Virto’s Commerce Innovation Platform: Architectural Guidelines

COMPARISONS

Virto vs. Other Platforms

VIRTO OVERVIEW

Virto Marketplace: Initial Evaluation Brief

VIRTO OVERVIEW

Virto's Platform: Initial Evaluation Brief