Personalized Dynamic Content

From catalogs and pricing to storefront visuals and approval flows, personalize content with Virto Commerce and adapt the entire experience to match each customer’s organization, role, and contract terms.

What the personalized content experience delivers for your business: 

• Organization- and role-based content: Display specific banners, announcements, and calls-to-action tailored to a buyer’s industry, customer group, or role.

• Personalized catalogs & pricing: Provide contract-driven pricing and product visibility per company, customer type, or market segment.

• Dynamic branding & storefronts: Adjust logos, color schemes, and layouts for each brand or partner portal—all from one backend.  

• Custom workflows per audience: Apply approval flows, budget limits, and checkout paths that match each customer group’s processes.

• Multi-organization logic: Let users switch between roles or organizations (e.g., public and private sector) while instantly updating content, pricing, and workflows. 

Business impact: 

• Increased relevance: Deliver only the content, catalogs, and pricing that matter to each buyer.

• Operational efficiency: Manage multiple personalized storefronts and workflows from a single platform.

• Better buyer experience: Eliminate friction for customers working across roles, brands, or organizations. 

Example use cases: 

• B2B distributors: Segment catalogs and enforce unique approval flows for different buyer groups.

• Public/private sector suppliers: Allow one user to operate in both contexts with the right pricing and workflows.

• Partner portals: Support white-label branding and localized content for global distributors.

• Multi-brand B2C: Deliver brand-specific storefronts, localized visuals, and tailored promotions to each audience.    

Learn more about Virto Commerce’s dynamic content personalization by visiting our user guide. 

FAQ

What is dynamic content personalization in ecommerce? 
Dynamic content personalization is the ability to adapt catalogs, pricing, workflows, and visuals in real time based on buyer context (not only showing product recommendations).

How is B2B content personalization different from B2C? 
B2B requires personalization of contracts, approval flows, and multi-organization roles, while B2C focuses more on brand experiences and localized content.

What is predictive content, and how does Virto Commerce support it? 
Predictive content uses buyer context and history to anticipate needs. Virto enables predictive experiences by combining personalized catalogs, pricing, and workflows with contextual content delivery.

How does Virto Commerce simplify personalization and content management at scale? 
All experiences—catalogs, storefronts, workflows—are managed in one backend with no-code controls, making it easy to scale personalization across multiple brands and regions.