Context-Aware Search Personalization

Search is essential to every ecommerce experience, but in B2B, it’s far more complex than in B2C. Buyers operate under contracts, navigate role-specific catalogs, and require results aligned with organizational rules. Traditional search engines fall short.  

Virto Commerce solves this with context-aware search personalization, making sure every query returns ranked, filtered results based on who the user is, what organization they belong to, and what matters most to their buying process. 

Virto’s personalized search goes beyond keyword matching to deliver a content aware experience. It dynamically adjusts results based on user roles, purchase history, contract terms, and organizational context, providing tailored relevance for both B2B buyers and B2C consumers.  

• Faster product discovery by surfacing relevant results instantly, no need to scroll through irrelevant SKUs. 

• Higher conversion rates as users find what they need without friction, boosting confidence and order speed. 

• Greater customer satisfaction through tailored experiences that feel intuitive, efficient, and aligned with buyer expectations. 

• Organization-Specific Ranking Rules: Prioritize search results based on preferred suppliers, contracts, and organizational rules, so buyers always see the right products first. 

• Dynamic Relevance Tuning: Adjust ranking logic without changing the catalog—ideal for testing, promotions, and adapting to buyer behavior in real time. 

• Preference-Based Prioritization: Rank products based on order history, industry focus, and merchandising rules, personalizing the experience for each buyer. 

• Multi-Organization Context Switching: Let users switch between organizations instantly, with search results updating automatically to reflect each context. 

• Role-Based Search Behavior: Adapt results by user role (procurement, sales, or end customer) so each sees what’s most relevant to them. 

• Procurement teams see only products from contracted suppliers. 

• Sales reps get prioritized product views tailored to their assigned customers. 

• Users switching between organizations see relevant results instantly, no re-querying needed.

• Online retailers can personalize search results based on interests, past behavior, or customer segments. 

• Search and product recommendations combine into a seamless content aware experience. 

• Shoppers with different preferences receive different results, automatically and in real time. 

Schedule a call today to elevate your ecommerce business with Virto’s expert solutions.