B2B eCommerce Capabilities

Accessibility

Inclusive buying experiences with accessibility built into the storefront from the start.

Advanced Pricing Engine

A runtime pricing engine with no manual overrides and no discrepancy across channels.

AI-Native Conversational Buying

Buyers order in plain language, no catalog navigation required.

Centralized SEO

Centralize and optimize SEO for B2B and B2C.

Search Personalization

Context-Aware Search Personalization

Customer-Specific Commerce Experience

Scope product visibility, contract pricing, and procurement workflows per account, role, or contract—from a single platform instance

Quote Approval & Convert-to-Order

Deliver tailored prices and product catalogs to each customer account and enhance the buying experience.

Smart PO to Order Capture

Automate quote and order creation with AI-powered document processing.

Bulk Orders

Simplify large-quantity purchases and improve efficiency with our bulk ordering solution.

Configure, Price, Quote (CPQ)

Streamline B2B sales with Virto CPQ: product config, pricing, accurate quotes.

Contract-Based Catalogs

Personalize product assortments and pricing with flexible contract management.

Custom Approval Workflows

Create multi-level, role-based approval workflows to streamline purchasing and ensure compliance.

Delegated Purchasing & Role-Based Ordering Rights

Distribute purchasing power with role-based permissions to streamline procurement and ensure compliance.

Multi-Account & Company Structure

Manage multiple stores, brands, and user groups with centralized control and role-based access.

Payment Methods

Offer payment options tailored to B2B, B2C, and D2C customers—anywhere in the world.

Payment Terms

Empower your customers with a variety of payment terms tailored to their business needs.

Access Control

Manage user access and secure data with granular role-based permissions.

Quote Approval & Convert-to-Order

Easily approve quotes and convert them to orders with Virto Commerce’s streamlined workflow.

Quote Request

Empower customers to easily submit and manage personalized quote requests while streamlining your sales process.

Reorder, Templates, Saved Carts

Enable faster checkout with reordering, saved carts, and templates.

Role-Based Access Control

Maintain full control over who gets access to data, features, and actions based on user roles.

Saved Cards

Make repeat purchases faster and more conveniently with secure saved card functionality.

User Authentication

Secure your ecommerce platform with multiple authentication methods.

Self-Management

Empower customers to manage accounts, orders, addresses, roles, and preferences independently.

Selling Tools

B2B Ecommerce That Scales with Your Sales Team.

Shopify Taxonomy Module

Import Shopify’s open-source taxonomy into your Virto catalog.

Bulk Pricing

Incentivize large orders with tiered and contract-specific pricing.

Vendor Communication

Streamline coordination and support for your vendors with built-in communication tools.

White Label eCommerce

Create and manage many branded storefronts from one system.

xFrontend Module

Build fast, decoupled multi-storefronts with UI-optimized frontend experience API.

GTM and GA4 Integration

Manage tags, pixels & events in GTM with GA4—no code changes.

onX Adapter Integration

Connect to any onX-compatible OMS, 3PL, or AI agent.

Commerce for Partners & Resellers

B2B commerce infrastructure for partner and reseller networks.

eCommerce Cost Guide

Success Stories

Virto & Gladcloud

Virto Commerce Named a Niche Player in the 2025 Gartner® Magic Quadrant™

B2B Ecommerce Capabilites

Discover powerful B2B functionality in Virto Commerce — from contract-based pricing and tiered catalogs to role-based permissions and custom workflows. This page includes all available features designed to support complex B2B sales scenarios.

You Custom Feature—Backed by Virto Commerce

Bosch creates a custom order-splitting module for multi-provider fulfillment

Embroidery Designs customizes 40+ modules to support a multi-tenant B2C marketplace

Innovadis boasts a library of 30+ custom modules, from shipping logic to checkout flows

Explore Virto Commerce Insights

Virto’s Commerce Innovation Platform: Architectural Guidelines

Virto vs. Other Platforms

Virto Marketplace: Initial Evaluation Brief

Virto's Platform: Initial Evaluation Brief