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Virtocommerce

AI Embedded Where Commerce Actually Happens

Virto embeds AI inside B2B commerce workflows—not alongside them—built for multi-supplier environments, account-specific logic, and technically structured data.
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AI Built Into Every Layer of Commerce

             

  • Virto's AI-driven intent-based search maps natural-language queries to the right SKUs—whether buyers search by symptom, application, informal term, or exact product code. AI recommendations surface what buyers can actually purchase, filtered by contract terms and account pricing.

  • Conversational buying turns plain-language requests into accurate carts with pricing and variants resolved automatically. AI Product Assistant answers product questions at the PDP before buyers commit.

  • AI copilot Virto OZ guides buyers through ordering and helps merchandisers, devs, and admins work faster across storefronts and back-office interfaces. AI-powered localization ships storefront UI and product content across languages in hours.

             

  • With Virto's AI content generator, catalog teams create product titles, descriptions, and attributes from minimal input—and onboard new suppliers in hours, not weeks. AI categorization classifies incoming SKUs at scale, with human review before anything publishes.

  • AI Smart Capture reads unstructured POs and converts them into validated order records automatically. Buyers can place orders by uploading PDFs, spreadsheets, emails, or EDI files—no manual re-entry.

  • Virto's composable, model-agnostic architecture connects to any AI of choice—OpenAI, Azure AI, Anthropic, or proprietary models.

AI-generated content enters a review queue—not the live catalog.

Designed to Connect, Not Lock In—With Full Control

Virto's AI architecture is API-first and model-agnostic. Connect OpenAI, Azure AI, Anthropic, or proprietary models directly into commerce workflows. Every AI capability is exposed and extensible: swap models, adjust pipelines, or extend logic at the module level without rebuilding the platform.

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Every output can be edited, approved, or discarded before publication.

AI usage is configurable per workflow: turn on, scope, or restrict at the module level.

AI operates on your catalog data and business rules, not shared training pools.

Built for B2B Complexity

AI built for structured data, account-specific logic, and multi-supplier environments

Supplier catalog ingestion

Hundreds of supplier feeds arrive in different formats. AI normalizes, categorizes, and enriches incoming data before it reaches your catalog team.

Contract-aware product discovery

AI applies account-specific pricing, approved assortments, and contract terms at the discovery layer—so every buyer sees only what's relevant and purchasable for their account.

Technical product understanding

Product data in industrial catalogs lives in spec sheets and engineering documents, not clean attribute fields. AI interprets it to power accurate search and recommendations where keyword matching fails.

Assisted procurement

Buyers submit informal or unstructured requests. AI maps them to valid SKUs, applies contract pricing, and routes to the appropriate approval workflow.

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Look inside an AI-native ecommerce foundation

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AI That Understands Commerce, End to End

Most platforms treat AI as an add-on. In Virto, AI is part of the architecture.  
Every part of the system, from catalog management to buyer-facing search to B2B order intake,
can be made more intelligent, automated, and context-aware. 

Recognized AI-Maturity & Platform Excellence

Virto’s commerce-first AI is recognized by leading independent research agencies such as Gartner, Forrester, McFadyen Digital, IDC, and more.

60+
Countries powered
99.9%
Achieved uptime
800M+
SKUs

AI Embedded Into Commerce Workflows

Virto's AI is organized across three lanes—Experience, Operations, and Integration—each embedded into the workflows where B2B commerce actually runs, not sitting alongside them.

Catalog Onboarding Without the Bottleneck

When a new supplier feed arrives, AI categorizes and maps attributes before your team reviews—not after.

Order Capture from Any Format

Intent-based search and personalized recommendations help buyers find products faster across 10,000+ of SKUs. 

Product Content at Launch Speed

AI generates content from spec sheets and localizes it for regional storefronts. Your team approves before anything goes live.

Reduced Friction at Specific Process Steps

AI operates inside catalog onboarding, content enrichment, and purchasing workflows—not alongside them.

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Human Review, Built Into Every Step

Team members review, approve, or reject every AI output before it reaches buyers or the live catalog.

Auditable Outputs, Full Control

Every AI-generated output is editable and rejectable before it affects the live system—essential in procurement-heavy and regulated environments.

Why Virto AI Is Different

Virto's AI isn't a layer added on top of commerce—it's part of how the platform is built.

Built for B2B complexity—not adapted from B2C.

Contract pricing, multi-supplier catalogs, account hierarchies, and approval workflows are first-class concerns—not edge cases.

Embedded into workflows—not an add-on layer.

AI operates inside catalog onboarding, order capture, and product discovery—reducing friction at specific process steps, not waiting to be invoked.

Model-agnostic and extensible.

You're not locked in. Connect proprietary models, external services, or third-party AI pipelines through the same API-first architecture that governs the rest of the platform.

Composable—not a closed ecosystem.

Every AI capability can be configured, extended, or replaced at the module level. No proprietary lock-in or black-box outputs.

Architectural Excellence of Virto's Innovation Platform

See the Full Picture

How Brands Maximize ROI with Virto

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Omnia main

The largest North American GPO marketplace helps 14,000+ public agencies find and procure products faster across a 7M+ SKU catalog with AI-powered search driving a 48% reorder rate.

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Heineken main

HEINEKEN manages region-specific catalog logic, pricing, and digital ordering workflows across 25+ countries—without the manual overhead of centralised catalog maintenance.

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Bosch main

Bosch manages 22,000+ products across 50+ brand and country combinations through AI-automated catalog enrichment—without proportional headcount growth.

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Virto Cares — Your Success, Guaranteed

The Virto Guarantee means we act as a true partner, working alongside you and your SI to ensure your solution is delivered right, fast, and on your terms.

Feasibility Guarantee

We prove it works before you commit to scale.

Business-Aligned Delivery

We work with your SI to shape architecture aligned to your goals.

Feature Development Commitment

Extensible PaaS cloud-native infrastructure built on Kubernetes provides hosting & DevOps tools.          

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Virto Guarantee

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Explore Virto Commerce Insights 

VIRTO OVERVIEW

2025 Gartner® Magic Quadrant™ for Digital Commerce 

WHITEPAPER

Virto’s Commerce
Innovation Platform:
Architectural Guidelines

WHITEPAPER
AI & Product Data: From PIM to Personalized Discovery in B2B

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See how Virto's AI handles real B2B commerce

See how AI Works Inside B2B Commerce Workflows

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