AI Product Assistant 

Modern B2B products are technically complex. Customers have highly specific questions—specs, regulatory requirements, compatibility, etc—that a search bar can’t answer and product description pages rarely cover fully. 

This creates decision paralysis, abandoned purchases, and a spike of pre-sales support queries that overload the team. 

Virto’s AI Product Assistant is a conversational agent that is directly embedded into your storefront or portal, empowering customers to receive instant, accurate answers drawn from your product documentation, no matter how they formulate their questions. 

It's available as a ready-made product—developed and maintained by Virto Commerce, deployable quickly without dedicated development resources.

The AI Product Assistant understands what your customer is really asking, then finds the answer inside your product content—PDFs, datasheets, manuals, technical specifications—and responds in plain language, in real time.

• No generic chatbot responses. 
• No redirects to a support form. 

Only the right answer, when it matters.

• Real-Time Contextual Answers: The assistant extracts relevant insights from product documents on demand, responding to nuanced questions like "Will this work with my existing setup?" or "What's the difference between these two models?"
• Natural Language Understanding: Customers don't need to know the right terminology or SKU. They ask the way they think, and the assistant understands intent.
• Extracts from Any Product Document: PDFs, datasheets, manuals, compliance sheets, licensing agreements, specifications—if it's in your product content library, the assistant will use it.
• Seamless Frontend Integration: Embeds into any web frontend application—no rebuild required, no separate tool for customers to find.
• Multi-Language Support: Serves customers across markets in their own language, out of the box.

• Industrial Manufacturing: When buyers need to select parts and components, they typically spend significant time manually reviewing documents, cross-checking specifications, and hunting for compatibility information. With the AI Product Assistant, they simply ask their question and get the precise answer instantly—reducing incorrect part selection, costly returns, and pre-sales engineering time.
• Enterprise Software and B2B SaaS: Procurement teams evaluate software or services and need to parse licensing terms, SLA commitments, and technical requirements quickly. The assistant helps them compare options and understand renewal conditions without waiting for a sales rep.
• Any Category with High Product Complexity: Wherever your catalog requires a customer to read before they buy—the AI Product Assistant shortens that journey and removes the friction that costs you conversions.

The AI Product Assistant is part of Virto's broader AI roadmap, which includes Virto OZ (the back-office AI agent orchestrator), Intent Search, PO to Order Capture, and Catalog Localization—all designed to reduce manual work and accelerate commerce outcomes across the full buying journey. 

Implementing Virto’s AI Product Assistant in your B2B, B2C, and D2C environments leads to fewer support tickets on technical pre-sales questions, unlocking:

• Higher self-service conversion on product pages. 
• Faster order cycles. 
• Fewer returns from incorrect product selection. 

Creating a buying experience that matches the sophistication of your products.