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Integration Decision Guide: Choosing the Right Path for Commerce

Every commerce platform connects to systems it doesn’t own: the ERP holding pricing and inventory, the procurement platform a customer is contractually required to buy through, the suppliers filling your catalog, and now the AI agents beginning to shop and reorder on a buyer’s behalf. This guide covers all nine ways those connections get built, buyer-facing, internal, and supplier-facing, what each one requires, and how to tell which one actually fits your environment before you scope a project around the wrong one.
Integration Decision Guide

What’s Inside (23 Pages) 

✔ Nine Integration Paths, Organized by Who’s Connecting: Buyer-facing, internal, and supplier connections, each with its own data ownership, sync model, identity model, and cost of skipping it.

✔ A Decision Framework, Not a Scorecard: Rules for choosing the right path for your environment, “reach for it when” and “not the fit when,” instead of a vendor comparison matrix.

✔ What Happens When a Connected System Is Down: Whether each path errors out when a system goes down, or quietly serves old data, and how to choose which, on purpose.

✔ Proof at Scale: HEINEKEN’s 250+ integrations across 25 operating companies, De Klok Dranken’s 80%+ adoption across 4,000+ B2B customers on SAP, and InstallatieBalie’s 8-week MVP on Microsoft Dynamics 365.

✔ An Integration Readiness Self-Assessment: A worksheet to run before your implementation kickoff.

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