Multi-Language eCommerce Support

Tailor your offerings to customers and partners by offering them in a familiar language they expect—English, German, French, Japanese, Chinese, Russian, Polish, Italian, Spanish, Portuguese, Norwegian, Swedish, and Finnish.

Localize the storefront, admin panel, catalog, products, SEO-related fields, and URLs for a fully immersive experience.

• Elevated customer experience: Eliminate barriers and friction by allowing customers to browse the storefront in a language that they understand.  

• Streamlined operations: Allow platform admins to select the languages they prefer to maximize their productivity and efficiency at work, avoiding errors or delays caused by language misunderstandings.  

• Increased conversion rates: Customers are less likely to bounce or abandon the cart when the storefront they're shopping on is presented in the language they understand. 

• Global expansion and market penetration: Multiple language support is vital for regions where localization is a key factor for customers, partners, and other stakeholders who prefer fully translated solutions.  

Virto supports 13+ languages, meaning that every new feature, UI label, or content update needs to be reflected across all of them. Doing that manually (editing each localization file separately and copy-pasting it into a translator) creates a maintenance burden that compounds with every new release. 

That’s not a concern with Virto thanks to a built-in script that automatically translates and propagates UI localization files across all supported languages in a single step—powered by Google Gemini AI.

• Single-source editing—update one file, all languages update automatically.

• Google Gemini AI integration for translation quality.

• Works with vc-frontend out of the box—ready to use from day one, no developer work required.  

• Extensible to any module—official platform modules, third-party and custom. modules, any folder containing localization JSON files.

• Scales automatically as new languages are added—no extra effort as your language coverage grows.

Coming soon: Virto Commerce CLI integration for even simpler access across any project.

Translating and maintaining large product catalogs across multiple languages is costly, slow, and dependent on external localization agencies—a bottleneck that grows with every new market or product update. 

The Virto OZ Localization Agent automates product catalog localization. With a simple prompt, managers can generate high-quality translations that preserve formatting and respect cultural specifics, reducing costs and dramatically accelerating content delivery across markets.

• Single-source editing—manage translations from one place.

• Context-aware—Virto OZ understands the entities being localized, not just the raw text.

• Preserves original text formatting throughout translation. 

• Human-in-the-loop approval before any changes are applied. 

• Proactive suggestions—Virto OZ detects missing translations and recommends them automatically as catalog updates are published.

Comprehensive localization elevates user experience with the platform and strengthens brand awareness and customer loyalty. Learn more about multi-language support and other Virto Commerce functionality by visiting our detailed user guide.