Multilingual eCommerce for B2B Catalogs
Sell in each buyer's language without re-translating the whole catalog by hand every time it changes.
Virto Commerce is a multilingual ecommerce platform for B2B. The storefront runs in 13 languages out of the box, and product content, SEO fields, and URLs are stored per language. Each market gets a complete catalog in its own language, managed from one platform and switched by each buyer from the same account.
Supported storefront languages: English, German, French, Japanese, Chinese, Russian, Polish, Italian, Spanish, Portuguese, Norwegian, Swedish, and Finnish.
What Gets Localized: eCommerce Localization Layer by Layer
Every layer a B2B buyer reads can be localized, and each layer stays current in its own way.
| Layer | What is translated | How it stays current |
|---|---|---|
| Storefront interface | Menus, buttons, checkout, account pages | 13 language files ship with the storefront. A developer command fills missing strings with Google Gemini. |
| Catalog | Product names, descriptions, attribute values, category names | Stored per language. AI-powered bulk translation can fill in product data. |
| SEO | Meta titles, meta descriptions, URL slugs | Separate SEO fields for each language |
| Notifications | Order confirmations, invoices, account emails | One notification template per language |
| Page Builder pages | Page content in each language, linked to one source page | A linked translation is flagged as outdated when the source page changes. Translations publish or archive as a set. |
| Back office | Right-to-left languages: Arabic, Hebrew, Persian, Urdu | The layout mirrors automatically when one of these languages is selected |
| New languages | Any language beyond the 13 | Add a language file to the storefront and enable the language for catalog and SEO fields |
When B2B Teams Go Multilingual
Language work in B2B usually starts with one of three events.
Opening a new market. A distributor starts selling in Poland and needs the full catalog, Polish URLs, and Polish order emails before launch. In Virto Commerce, the team adds Polish to the store, fills the catalog and SEO fields, and finds the storefront labels already translated. If the market also needs its own prices, currency, or assortment, it can run as one of several separate storefronts per market.
Serving dealers in several countries. A manufacturer sells to dealers in Norway, Sweden, and Finland through one portal. Each user picks a language, while the account, its contract prices, and its order history stay the same. Nobody maintains three copies of the portal.
Planning a wider international push. A company that expects to add markets every year needs localization to be a routine step, not a project. Language comes into the same rollout as currency and tax. For the strategy side of that decision, see multi-region ecommerce strategy.
How to Handle Multi-Language Supplier Catalogs
Import supplier data into the language fields it was written in, then translate only what is missing. Virto Commerce stores each product property per language, so a supplier's German description lands in the German field and its French description in the French one. Your team then fills the empty fields by hand or with AI-powered bulk translation. This keeps the original supplier wording where it exists and avoids re-translating text that is already correct.
Watch Our Interactive Demo for More Information
Switch the storefront language in the interactive demo.
AI-Assisted Interface Translation
Every new storefront label has to exist in all 13 languages, and editing 13 files by hand for each change does not scale. Virto Commerce includes a developer command that finds missing strings in the localization files and fills them with Google Gemini. The feature is marked experimental in the documentation, so teams review the output before release.
- One source file: Developers edit the English file, and the command fills the gaps in the others.
AI Catalog Translation
Large catalogs change every week, and sending each update to a translation agency adds cost and delay. Catalog localization is part of the AI toolset in Virto Commerce: AI-powered bulk translation covers product data and module content as well as the storefront interface, so new and changed products reach every market without a separate translation project.
For original product copy rather than translation, see AI product content generation.
Localized Dealer Portals at MUSTAD
MUSTAD, a manufacturer founded in 1832, runs dealer portals for 13 group companies on Virto Commerce, with language and pricing set by market. Read about MUSTAD's localized dealer portals.
For the commercial side of selling abroad, including currencies, tax, and cross-border sales, see international ecommerce with Virto Commerce.
Your Questions, Answered
Among ecommerce platforms with multilingual support, B2B teams should look for one that localizes the catalog, SEO fields, URLs, and notifications, not only the storefront interface. Virto Commerce does all four, ships 13 storefront languages, and keeps one account, one price list and one order history behind every language a buyer chooses.
Large catalogs need per-language fields in the catalog itself and a way to find and fill gaps as products change. Virto Commerce stores every product property per language, so teams translate only new or changed content instead of the whole catalog each time.
The storefront ships in 13 languages: English, German, French, Japanese, Chinese, Russian, Polish, Italian, Spanish, Portuguese, Norwegian, Swedish, and Finnish. Catalog content, SEO fields, and notifications can be kept in any language you enable, including ones outside this list. Each user picks a language without changing account or prices.
Yes. Developers add a localization file for the storefront interface, and the language becomes available for catalog content, SEO fields, and notification templates. The Gemini-based command can draft the new file from the English source for a developer to review.
Yes. Each store in Virto Commerce has its own list of available languages and a default language. A store for the Nordics can offer Norwegian, Swedish, and Finnish, while a store for Central Europe offers German and Polish, all from the same catalog, price lists, and admin.
Yes. Virto Commerce keeps URL slugs, meta titles, and meta descriptions per language, so a product can rank in Germany under a German URL and in France under a French one. Search engines see each language version as its own page.
