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Home Virto Commerce assets The AI-Ready Product Data Framework for B2B Commerce

The AI-Ready Product Data Framework for B2B Commerce

This whitepaper explains how structured, governed product data enables reliable AI across search, personalization, and operations. Based on insights from Virto Commerce, Inriver, and Innovadis, it shows how leading B2B organizations prepare their catalogs for AI without introducing commercial risk.

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What’s Inside (23 Pages)

✔ Expert Insights: Perspectives from Oleg Zhuk (CTO, Virto Commerce), Viktor Bergqvist (AI & Automation Lead, Inriver), and Michel Bonvanie, Tom Heinen & Rutger Koebrugge (Innovadis) on why AI initiatives succeed or fail in B2B commerce.

✔ Real-World Examples: How large B2B organizations apply AI to product enrichment, taxonomy management, and localization across complex product catalogs.

✔ Practical Framework: A structured approach to preparing product data for scalable AI across search, recommendations, and digital commerce workflows.

✔ AI Readiness Checklist: A quick tool to evaluate whether your catalog and product data architecture are ready to support reliable AI.

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