MUSTAD
Explore how a 194-year-old global manufacturer rebuilt its ecommerce foundation with Virto Commerce, connecting structured product data, localized dealer portals, and scalable B2B ordering across 13 markets.
Key Achievement
The look and feel per market is completely different… that flexibility per entity, per shop, works way better than we had before.
Challenge
MUSTAD needed to modernize a fragmented digital landscape where product data was scattered across systems and teams, while regional ecommerce storefronts operated with limited coordination.
The 3 strategic priorities for the transformation were:
- Create a single source of truth for product data
- Replace disconnected storefronts with a unified commerce backbone
- Support localized B2B ordering across 13 global entities
Solution
- Centralized product data: Inriver PIM became the structured source for product information, images, documentation, and supporting materials.
- Composable B2B commerce: Virto Commerce enabled localized storefronts, fast navigation, and scalable dealer ordering across entities.
- Partner-led implementation: Innovadis guided the transformation based on deep knowledge of MUSTAD’s ERP, PIM, and ecommerce requirements.
- Scalable foundation has absorbed new brands, markets, and fulfillment partners since 2017 without structural rework, giving Bosch the operational flexibility to expand its European partner program.
Result
MUSTAD’s rollout is ongoing, but the company has already established a stronger foundation for global ecommerce operations, product discovery, and dealer self-service. The new architecture allows MUSTAD to manage product data centrally, reuse it across markets, and support localized digital experiences without relying on disconnected systems.
Business Benefits
- Less operational friction across global entities
- Easier adaptation to local market needs
- More reliable dealer self-service
- Stronger foundation for data-led optimization
- Room to expand future digital models
